American network Chen Min: Explore the Internet every five years there will be a stage

In the recently held Chen Min social Media Marketing salon, the United States Group Network online marketing vice president of the United States Regiment on how to do "not curtilage the E-commerce (Electric business channel)" some views.

Chen Min that we have been exploring the Internet has a lot of stages, basically every five years there will be a stage. The basic needs of the network are divided into four categories: entertainment, information acquisition, communication, business transactions. and technology will change our lives, the advent of search, change the entire internet. Then there is SNS, in which Twitter is more focused on information acquisition, and Facebook has a preference for communication. The wave of the next five years is moving.

As for what is "no curtilage e-commerce", Chen Min that online goods you buy on the computer and on the mobile terminal to buy experience is completely different. Walk outside, not curtilage when there will be demand, at home, the need to eat is replaced. While eating is the biggest social event in the Chinese community, the group wants to change the form of business transactions by socializing and moving these two pieces.

According to the results of the U.S. Mission survey, as of March 6, 2012, China has 1 billion mobile phone users. The number of smartphones in 2012 is expected to reach the iphone 50 million, Android 150 million. On the mobile terminal, Chen Min that Windows Mobile might become the next hot mobile platform. and pad products (including the ipad and Android pad) will also be a very promising platform.

Why move? Chen Min believes in the need to think more about three aspects of usage scenarios, usage frequencies, and user experience. He gave the example of a runaway show to illustrate the importance of the user experience, in the case of limited resources, the catwalk network first made the ipad client rather than the number of platform users of the iphone client, this is because the show network pursues a luxury feeling, the iphone image is too small, it is difficult to make a picture of the feeling of luxury.

When it comes to making mobile marketing difficult, Chen Min that the difficulty of doing mobile marketing is not to do an application, but how to promote an application. The iOS platform is extremely simple to promote, but the Android Market channel situation is very confusing, the application market at least 100. There are close to 200 channels to promote, and each channel to account for no more than 5%, which requires a great deal of manpower and resources to maintain these channels. At the same time, Windows Phone has not yet been scaled, but the user community is high-end and there is a need to make choices about whether or not to promote it with limited resources.

This is not the most difficult problem for the American network in mobile marketing. The biggest difficulty in mobile marketing is mobile payments. Chen Min Introduction, where customers mobile clients last year installed more than 10 million units, where customer orders more than 15% from mobile clients, Jingdong this year just announced the mobile client installed capacity of more than 10 million units, orders have 20% to 25% from mobile clients. As a business-to-consumer, the biggest advantage is that you can pay on delivery. and the purchase site prepaid mode makes the customer demand for online payment is very strong, but so far, there is no good solution to solve the problem of mobile payment.