American professional football team CEO is "interested" in wearable equipment

For wearable computing devices, Jede Jock (Jed York), the US Professional Football League (NFL) San Francisco 49-man team, is not only interested, but also plans to incorporate such products into the team's "starter lineup."

York believes wearable computing and the accompanying data can help players get better performance. In addition, such technology helps players extend their careers.

Currently, NFL players are already using wearable equipment to prepare for their games. and York believes that through the introduction of wearable equipment, professional sports will make important progress in the protection of players ' personal safety and injury.

"How do you get a player to work in the league for 18 years?" He raised the question this week, "or have a player stay healthy for 16 consecutive games or even throughout the season?" I think you will see more of the analysis of health and safety data, and the results will guide players to play better and help the team to pick the players better. ”

In the NFL, player security is an important issue. On average, a player's career lasts only 3 seasons. In addition, retired players are often plagued by various injuries, and the concussion caused by the clash has forced the alliance to revise the rules.

The NFL is not the only sports organization that is concerned about the problem. Chipp Bols Chip Bowers, chief marketing officer of NBA Golden Warriors, agrees with York. He believes wearable equipment will help players to be safe and will be as popular as the regular Jersey ball pants.

"I think this is the next big opportunity for the sports industry," he said. "What you need to know is that companies like Under Armour and Nike have spent at least billions of dollars to better understand the technology," he said. ”

In Thursday, York, Bowles and other professional sports executives from the Bay Area attended a seminar organised by chat sports, a sports news start-up company, in San Francisco. The topic of the symposium is very broad, and the sports industry has discussed in Silicon Valley the various ways in which technology and sports are combined in the global context.

The following are some of the discussions in other areas of the symposium:

Virtual reality

Virtual reality has become the change factor of video game industry. And Bowles believes that this trend will continue to move forward, especially in sports games. "Who doesn't want to be one-on-one with Kobe Bryant on the pitch?" he says. I think that virtual reality will change the way we watch and even participate in sports competitions. ”

York believes the technology could affect the outcome of the game. Professional players will be able to use this technology to better understand tactics and how to improve. "If players wear such devices and see what happens in the game, I think it will continue to improve our rugby game," he said. ”

facial recognition software

The Golden State Warriors are building a new stadium, and Bowles predicts that in the future when the audience walks into the stadium, it will be like walking into a bar, "Everyone will know your name." So how does this happen? The answer is facial recognition software.

"I hope that when someone comes into the field, the others will say, ' Welcome, Mr. Woodson. "Such technology already exists, but we have not yet applied it to business," he said. ”

Bowles also points out that identifying every fan will help the team bring a personalized experience. And users will be able to easily access the catering services, as well as the team shop to receive discounts. "You need to set the right parameters because you don't want people to worry about their names being known to anyone." You need to be cautious, but at the same time it's exciting. ”