Amoy Point Qiaofeng: At all costs to wear food industry chain

The local life consumption data, including catering, is richer than the shopping data/multidimensional, from the perspective of large data, the strategic significance of Ali is self-evident. When it comes to dining, it reminds me of a very interesting past. In 2010 by Ali Group held by the Network Business Conference, Qiao Jiangnan Group Chairman Zhanglan had a speech excitedly recalled the South beauty of the entrepreneurial process. She said that after the return of entrepreneurship, has studied Chinese food various cuisines, finally chose has the hundred vegetable hundred flavor Sichuan cuisine, because consumes the crowd and the consumption frequency all is there, possibly survives the likelihood to be bigger. Indeed, so far, Chinese food brands are still very few, can be successful chain operation is less, because the food has been difficult to get rid of the local curse. Backed by Ali Group's 500 million consumption data, coupled with the current food needs, Amoy Point hope to be able to the local demand for food aggregation, hatching more can be from scratch, from small to large Chinese restaurant brand, similar to today based on the emergence of the original retail brand. This is true for retail and catering. The frequency of mobile catering consumption is greater than the consumption frequency of mobile shopping, the consumption frequency of take-away is higher than the consumption frequency of dinner, Amoy Point 2014 years the most important strategy is to sell and book to shop two product line, at all costs, the catering industry chain to wear. The dominance of takeout demand in December 2013 to test the water takeaway business, in January 2014, reached 100,000 of a day order peak, this number and hungry for a single day 80,000 peak is basically flat. The speed of this promotion in the take-away business has given us a lot of confidence, and we have thought this is almost an impossible task. This also let us rethink, if the dismantling of these 100,000 single, in fact, just Amoy Point opened to the north of the Guangzhou-Hangzhou and other major cities contribute. If a rough estimate, each city average of more than 10,000 per cent, but regardless of the amount of this single volume in the city, compared with the real market for the sale of foreign markets, the proportion is still very small, or even negligible. This means that the outside of the sale of just need very large, Amoy point to sell the space is still very large. So Amoy Point began to pay attention to and review of food and beverage takeout this piece. Against this market, in fact, very fragmented, the needs of all regions are in, consumer groups are very focused on college students and CBD business people, mainly in low-end take-away, but there has been no good platform to provide and meet this demand, there is no big platform to lead. So how to meet such a large just need? Based on the Ali group platform resources and 500 million of consumption data, Amoy Point is just to include take-away food and beverage just need to be dominant. Amoy Point gradually see consumer catering just need in the outbreak, can also see around the derivative of the industry chain in the bud, for example, have a delivery provider to ensure that the sale of dumplings can guarantee the same taste as the same as the Tang. The demand for the explicit, takeout industry chain dominance, the fragmented demand and meet the demand side through Amoy point matching, this is Amoy point in the past year to the catering industry a thinking. Similar to Taobao + day cat brand and on behalf of the operation and cooperationPattern logic. Similar to retail logic, food and beverage products can also be commercialized, in addition to the distribution radius changes. Unlike retail products sold nationwide, take-away food products will have a three km/five km distribution range, which is the knowledge of catering services, this service RADIUS and distribution service capability of the radius of the relationship. In different regions, there are already fragmented service providers, and there is no aggregate demand and demand provider platform. Take-away is Amoy point is the most important product line, around the takeaway, businesses in the Amoy point of active more and more high, the partner's active degree is also more and more high. 2014, Amoy Point will spend a year to sell the whole industry chain through. Once the market is up, orders are taken up and service providers around the industry are activated. The so-called partner refers to specialize in the delivery of the software service providers, specialized in selling the distribution service providers, for the take-away industry chain to do services, will gradually appear, in different areas of the block have such a service provider exists, but also has been no one to aggregate this demand. The consumption frequency of take-away food is higher than that of dinner, the consumption frequency of catering is already high, and the consumption frequency of takeout is more than the frequency of dinner. Amoy Point gradually found that the proportion of dinner is lower than the proportion of the outside, the general work to eat out of the proportion of high, the weekend scheduled increase in proportion. But as the spending habits of young people change, even on weekends, a young couple may not cook at home, but through takeout, the catering industry's spending habits will be completely rewritten. For example, some of Hangzhou's very good but not well-known garden restaurant, in the future through the Amoy point to launch the takeaway business, then the habit of food and beverage will be rewritten. But now the takeaway brand said, can quickly think of nothing more than KFC/McDonald's/Pizza Hut, and eat at ease, can be more choice of Chinese high-end take-away brand has not appeared. At present, Amoy Point in the Shanghai with a high-end takeout foreign sales business of a platform in contact, hoping to help it to aggregate more similar demand for takeout, but also to supplement the Amoy point take-away vegetables can choose the richness. In addition, as long as there is a regional distribution center restaurant chain brand, it is easy to open in Amoy Point to sell business, find the right distribution service providers, you can quickly expand to the national market. Seabed fishing very early launch of the takeaway business, now small Southland in doing take-away, Qiao Jiangnan also want to do takeout, Amoy point in the past few months of the take-away sales free of single marketing stimulation, high-end catering brand takeout is also emerging. Mobile catering demand is more urgent than the demand for mobile shopping for the regional very strong catering industry, mobile end positioning location, the mobile phone is very convenient to find restaurant location and delivery range, it is more than the PC side to change the capacity of catering trade. For the retail industry, Taobao and Cat in the PC side has been well educated, consumption habits are there, the entire industrial chain has run smoothly, shopping is not including food and beverage in the local life services in the mobile end of the more urgent. Using the properties of the mobile end, the shopping game pattern and the PC side of the difference is not even limited to the mobile end of the screen, plus trafficRestrictions, can not better display goods, merchandise browsing Limited, this is a bottleneck in mobile shopping, there is no good solution. And mobile end of takeout/booking and other catering consumption more than mobile shopping, which is also leading consumer consumption habits, but also the mobile end of Ali layout, cut into the wireless end of the product an opportunity. Amoy Point is originally based on lbs service platform, based on the location of nearby restaurants, where the specific location, through the Amoy point mobile end can be at a glance, more convenient than in the PC end, mobile end positioning advantage in the service class consumption will be more obvious. Before the need for consumer human flesh search, random discovery, now as long as the mobile phone to open lbs, positioning, the nearby restaurant at a glance, consumers can target, not hungry to wait one hours or even two hours, the consumer experience will be better. Businesses can also handle supply chain systems, prepare food products, and no longer spend energy and cost to do marketing aimlessly. Amoy point of appearance, first more in line with the characteristics of the mobile end, the second is in line with the consumer catering just need, third, this is the stage of demand for consumer catering, willing to pay for better meals, but also for the emergence of high-end take-away brand provides an opportunity.