An investigation report on the trend and ROI of Chinese Enterprises ' mail marketing

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Download Address: Http://app.focussend.com/focussend/cust/FocussendSurvey/TrendsROI.pdf

As the earliest marketing means in Network marketing, mail marketing is developing very mature in foreign market. But in the domestic, because of the influence of spam, caused advertisers to email marketing attention is not high. With the gradual change from "spam" to "permissive mail", the application of email marketing becomes more and more widely. And the rise of new media, but also to the mail marketing more integration and supplement.

The important findings of the survey report on the 2013 Chinese enterprise email marketing trends and ROI:

In the past 12 months, 60.89% of enterprises in the use of e-mail as a network marketing tool;

 Internet and E-commerce industry on the use of mail marketing is the highest, Occupy 81.33%;

 The purpose of mail marketing is to maintain customer relationship and promote brand awareness;

Over the next 12 months, 34.45% of respondents said they would increase their use of e-mail, with 44.5% per cent of business-to-business businesses increasing the frequency of mail marketing, with nearly 50% per-month companies increasing the frequency of use of micro-letters and microblogs;

 nearly 60% (59.21%) of the enterprise input in the e-mail budget cost less than 100,000 yuan;

 more than half (52.75%) of corporate management believes that mail marketing is important, and 20.57% of corporate management believes that mail marketing is very important;