Analysis of Nokia from prosperity to decline

in 2007, is Nokia reached its peak for the best year, and almost everyone was equipped with a Nokia in that year. When the iphone has not yet come out to change the definition of the phone, Nokia is so arrogant, Android to accelerate the pace of hardware progress, Nokia to deal with the slow, and the hardware behind a big cut. But at that time, Nokia's market share was still in the lead, although Samsung and Apple's new products hit Nokia, causing the high-end market to lose, but the hamstring, still not much impact. The bad thing is ZTE V880 as a representative of the emergence of Low-cost Andro, began to copy the Low-cost market, this time Nokia felt that their own already face a threat.

Nokia made a N900, in fact, Nokia has been doing Linux for a long time, before the n800 tablet, N900 is the first mobile phone. The road is right, but it's not working with Intel. Wasted a year in vain. In addition, Nokia's internal struggle is also a problem, the Symbian team to suppress a competition with their new system.

In fact, Android in 2009 is not mature, Apple's App Store, although there is not yet the size of the current. 2009 If N900 can keep up with the hardware upgrade trend, it is possible to do their own ecosystem (n900 and milestones of the same period, iphone hardware specifications in a grade, have a high market share, make the ecosystem more easy to succeed). Nokia's camera technology, and Samsung's SA screen technology, can be mutually offset.

But Nokia missed the point, working with Intel on Linux, and Intel has a lot of resources, Rtliunx technology, and the Wind River, the best real-time operating system. But both are strong, apart and slow. Wait until 2010 Airop stage, still distant.

And since 2009-2010, Android has begun a massive crackdown on Nokia, although Nokia still has a high market share and a good profit, but the peak has passed, immediately facing the crisis.

At the end of 2010, Nokia was in good financial condition, market share is also good, touch screen smart machine selling is also very good, but the high price market is not, but with Moore's Law, Andro in the downward extension, the hardware can guarantee the basic experience of the Android phone down to what price, Nokia lost the market price, Retreat to a lower price, while Android goes down without end.

At this time, Nokia is right and the last point to maintain the status of the king. If it does not change, it will slowly be hit, the market share slowly decline, the profit slowly reduced. It's a bit late for Meego to do the ecosystem, but this time on Android, keep up with the speed of hardware upgrades, play camera advantages, but also with Samsung on an equal footing.

Unfortunately, this time by Microsoft to the Big pit dad, Nokia's decline process has become very very fast.

Airop and Microsoft are not the problem, but they cut off cooperation with Android. Microsoft WP7 is a defeated quail, in Samsung and HTC, LG experiment, was the same price with the brand of Android very poor. And WP7 genes are bad. wp7 did not inherit the virtues of the wm, but the Kin and Zune team, two very failed products, insisting on not changing the market-abandoned grid interface, the small print menu, and the closure of Apple in 2007. Apple had no way to experience it, and there was a backdoor to escape. Microsoft is more closed than Apple and has a bad experience.

It would also be a good thing to give Nokia a trial push, not to be marginalized and the next generation of Microsoft's updates. But Airop to the system and cut off the Android partnership, Nokia lost the chance to remain king. More ruthless is cut off Meego and Saipan. Meego is the hope of the future, Saipan is the guy to eat. Airop for Microsoft has completely no matter whether Nokia alive or dead.

In fact, if Symbian has been out of the new machine, to maintain market heat, it has a life expectancy of about 1 years, can let Nokia at least maintain profitability. Until today, Nokia sold the best models or Symbian system. Airop announced that Symbian would no longer plan ahead, making Nokia's finances rapidly worse. Nokia is now dead if it is not a functional machine that can sustain the bottom line.

In this rapid deterioration of the process, Airop sell Nokia's possessions, the old staff drive 7788, most of the new people are Microsoft, a large number of layoffs. Toss to now Nokia has bones, even if the change CEO, find the right path, can only survive, slowly healing. The king status, against Samsung are not to consider.

And Airop has not gone, pit Dad's Microsoft although launched a NT core WP8, but was dumped three times by the market grid interface and the size of the menu resolutely do not change. Nokia started from the N9 design used to old. The outlook is still not optimistic. From Microsoft's point of view, Airop to Nokia's transformation is very successful, the full range of Smart machine products are on Microsoft's car, but also to Microsoft to bring a large number of users, not Nokia's suicide-type cooperation, relying solely on the competitiveness of the operating system. Microsoft may not have these users for 5 years.

Nokia's brand, in this round toss also greatly devalued, Symbian's reputation plummeted, in fact, Symbian changed to now, experience features and Android is very close, and hardware requirements are lower, fluent is also good. Unfortunately, Saipan no one bought it.

Nokia's lesson is that it is not a desperately, especially a rival with ulterior motives. The Finns are still too simplistic to put in China, and if the board cannot match Wall Street's capital, 10 rounds of trucks will be arranged to get Airop into a traffic accident. The Americans gave the World Bank a waiter sex scandal last year against their European people.