Analysis of TP status

In recent years, Taobao sellers, the word TP is more and more familiar, TP may only be limited to the name of Taobao, or we can call this industry-e-commerce third-party services.

Because the foreign electric business started relatively early, relative, and the matching of the third party service market development is relatively perfect, next to the foreign electricity market third-party providers to do a brief introduction:

Third-party divergence service of electric dealers

Now, several main modes of e-commerce service abroad

Embedded e-business marketing and Management Services

Atlastfulfillment

Atlast is a foreign trade supply chain software company which includes the management and delivery of warehousing, customer lifecycle management, freight negotiation management, shopping tracking management, interactive marketing service and financial settlement service.

Customer lifecycle services are a set of customized solutions to increase customer value, reduce costs, and effectively manage the entire customer lifecycle in the most cost-effective manner.

Interactive Marketing Service content is based on the development results-oriented, provide a complete set of online marketing solutions full-service.

Gsicommerce

GSI is an e-commerce and interactive marketing service provider, providing front-end marketing + back-end IT information processing +crm+ supply chain services, in this year to 2.4 billion U.S. dollars was Epay acquisition.

Its main source of income is e-commerce on behalf of the operation of services, collecting service fees and transaction Commission, with many domestic TP company similar.

GSI is currently focusing on CRM services and is accelerating the construction of their call center after being Epay, together with GSI's original operating customer call center and Delivery Center, GSI an attempt to create a complete shopping chain to provide customers with a complete set of services from head to toe.

Volusion

Volusion is a fully functional E-commerce platform provider, the main service content is to provide credit card transactions, the site's trap design services as well as SEO optimization, traffic conversion analysis and marketing services.

Volusion main advantages from the powerful template library, there are countless sets of templates to be free to choose from, to allow users to design their own website, you can choose to let the company design, and provide a full range of services to help customers optimize, sales.

Provide a one-stop full-service, from the initial design, SEO optimization, mail marketing, outbound marketing, mobile shopping to complete the management of goods, is targeted at individual and corporate sellers of a business system.

Provide business platform Architecture online Shop

Uootek

Uootek provides a multilingual, independent import and export business platform for any combination of currencies.

The advantage is to provide a multilingual business-to-business and Business-to-consumer platform and to support a variety of currency combinations,

Facilitate the export of enterprises.

Provides a complete platform architecture and design, and supports multiple languages and a variety of currency combinations, but the store design is simple and the conversion between currencies is complex.

Dotcommerce

Dotcommerce is an E-commerce company for the business of Business-to-consumer. The group to provide services is the site of the evaluation as well as optimization of the website design as well as the construction of the Business-to-consumer website.

Dotcommerce has its own management background and sales channels, and help customers tailor their own shop solutions and marketing content.

The architecture, which focuses on the Business-to-consumer, integrates many e-business functions and provides front-end data and analysis capabilities.

Oscommerce

OsCommerce is an online store solution developed and maintained by the free software development community. Free to download, install and use, and can be modified and published according to their own needs, can be applied to any business environment, but can not use their own for-profit activities to modify.

There are more than 6600 add-on components that can be added to custom. Main language module, Menu module, coupon module, theme module

Can be customized and produced their own shops, mainly to the cost of modules, mainly in the face of consumer and Consumer-to-consumer customers.

Magentocommerce

With a modular architecture and rich functionality. Easy to integrate seamlessly with Third-party application systems. It is enterprise-class application, can deal with all aspects of demand, as well as building a variety of applications and applications of E-commerce sites.

Including shopping, shipping, product reviews, and so on, take full advantage of open source features, providing code base development. Provide marketing tools, analysis and reporting, SEO optimization, website management, mobile commerce, international support.

The main face of customer customers, provide a rich application and can be very good with other third-party applications integration.

Software and online Plug-ins

AddThis

AddThis is a company that provides web and mobile-side plug-ins, and a collection of Web bookmarking buttons.

It brings together a variety of social bookmarking sites, simply by adding the HTML code it provides to its own web site or store, where it can easily be shared or collected, and collects and collates social bookmarking sites.

This is an interactive interactive plug-in that can share pages and merchandise among friends, and is very convenient and fast.

Plaveb

PLAVEB is a company that provides software services, app applications, and website marketing.

The main provider of online store design and development, and can customize and design shopping cart plug-ins and other network plug-ins, as well as the mobile end of many applications, such as the iphone and ipad app application.

Developed a number of applications for mobile terminals as well as shopping for paid services. The main customers are custom cart customers, and provide unique sales support.

Inteleants

Inteleants offers a number of services, including marketing and sales support, analytics and modeling support, network marketing and network management, as well as many applications for Plug-ins.

It is noteworthy that a shopping comparison of Plug-ins, from the buyer's purchase information to track the buyer's purchase behavior, and then compare, analysis. And then for other buyers to carry out shopping instructions.

Third party insurance and shopping insurance

Insweb

Insweb, the world's largest online insurance station, covers a wide range of insurance businesses from automobiles, homes, medical, life, and even pet insurance.

Third-party insurance electronic commerce refers to the non-traditional insurance industry companies to provide insurance quotes through the network, allowing consumers to compare the policy provisions of many different insurance companies, rates and other information, and even online completion of the insurance purchase transaction activities. The advantage of third party insurance e-commerce is that it can provide consumers with the opportunity to compare and make choices in independent position, and they can maintain a more just attitude compared with insurance companies.

There are two main modes of profit: One is "get clue" mode. These sites are used to obtain information about the name, telephone number, and address of the consumer as a clue to the sale of insurance to a professional insurance company or to a traditional insurance sales agency or person. Another model is to obtain commission income from insurance companies by selling insurance products directly. In order to attract consumers, third-party insurance e-commerce sites will generally provide consumers with varying degrees of price discounts, but also provide a number of additional services to help consumers understand their needs.

Summary

1. Many foreign third-party E-commerce software is developed for the individual, if you want to simply sell a few things in the site, the deployment of a complete E-commerce platform is a fuss, so the market is very common is lightweight system.

2. Shopping Cart plug-ins, foreign e-commerce regardless of the size of the software service providers all provide a shopping cart plug-in customization, I hope that consumers can be a good online shopping experience, and save a lot of transaction payments on the complicated formalities.

3. There is no doubt that the most popular of these are personalized software customization services. Mainly for large sellers, for buyers and sellers to establish a stable, safe and convenient bridge to ensure that information flow, capital flow and logistics can be efficient operation.

4. Personalized website plug-in customization, used to collect consumer information for its again shopping or new consumers to guide consumption, improve sales.

5. Store custodian on behalf of the operation, has a lot of sophisticated e-commerce companies engaged in, many customers for large enterprises, from the brand image, market development, marketing and after-sales service more convenient to provide services.

The present situation of domestic third party service market

#前景-2010 Domestic operating market size of 10.89 billion, is expected to reach 268.48 billion yuan in 2014

Domestic service providers provide services in a single field, can be divided into IT systems, markets, logistics, sales and other categories, subdivided into it technology, service operations, research consulting, data analysis category, marketing promotion category, quality certification category, distribution category, insurance, funds, warehousing and logistics, such as courier.

Taobao Amoy Partner service Provider, tool software class 20, Network hosting class 17, Research Consulting Class 6, Quality control class 2

#机遇-electric business investment tends to saturation, and customers face the knockout, VC to Third-party services; Focus Transfer-precision marketing, logistics, electrical business SNS

Different demand of different electric business enterprises

Characteristics of different enterprises:

Platform-type sellers: Focus on Taobao, Pat and other platforms, only Taobao has 260W sellers, is the third party service provider's core customers, marketing, software, logistics needs the most urgent

Traditional enterprises: including brands and manufacturers, the main demand is the construction of channels and marketing options and the idea of electrical business into its deep-rooted offline business model

Client website: Weak customer stickiness, unstable flow source

Different focus points for different enterprises