Analysis says Chinese enterprises must strengthen brand construction to change the image of foundry

When talking about the image of the country, part of the content can not be overlooked, that is the national industrial image. Under the environment of competition and cooperation in the global economy, the competition in the field of economic industry has become an important field of competition among countries, and the industrial image has become an important component and support of the national image. Japan's former prime minister Nakasone once said, "in international contacts, Sony is my left face, Toyota is my right face." "What is the national industry image made of?"　　By a country's enterprises, especially export enterprises, by a piece of export goods, by their quality and after-sales service composition.　　When it comes to one country's industry, American industry is reminiscent of innovation, and the Japanese industry is reminiscent of excellence, and the German industry makes people think of rigor and perfectionism, which have become vivid interpretations of their national industrial image.　　What do people think of China's industrial image? Over the past 30 years, China's economy has achieved a leap-forward development, "China's speed" world-renowned, China has become the world's largest exporter, however, "Made in China" in the international market still shrouded in low-end, cheap, inferior haze, low-end manufacturing, low-cost competition, low value-added exports of the "three-low" extensive economic model,　　Become a synonym for the Chinese industry in the eyes of many foreigners.　　Such an industrial image is not only unfavorable to the competition in the economic field, but also has an impact on the spread of Chinese cultural soft power. There is no doubt that manufacturing is an important part of the Chinese economy – it has created about one-third per cent of gross domestic product (GDP), and as China is still in the midst of urbanisation and industrialisation, it can be predicted that manufacturing will remain one of the pillars of China's economy for the next 10-20 years.　　How to enhance the image and match the rapid rising economic strength and comprehensive national strength of China has become an important topic to be paid attention to. Japan can be a mirror.　　Japan has also been "the world's low-end factory", but in the late 70 's, Japan's low-end manufacturing began to shift outward, the country's Sony, Toyota and other high-end brands began to rise, the image of the industry gradually upgraded.　　Now, China has also been to break through this bottleneck, enhance the national industrial image of the gateway. The key to enhance the competitiveness of a country's industry and its image is to strengthen the capability of scientific research and innovation and to master key technologies. As the main body of scientific and technological innovation, enterprises should abandon immediate interests, focus on the long-term, take the world advanced level as the direction, strengthen the research and development of the core technology, accelerate the industrialization of High-tech, upgrade the grade of products, strive for winning by quality and win by brand.　　And according to China's "Twelve-Five" plan outline, will strengthen the science and technology innovation support policy, maintain the financial science and technology funds investment steady growth, this will also provide a good external environment. It is imperative to improve the quality and service level of products, especially export products. On the one hand, export enterprises, especially the large number of small and medium-sized enterprises to promote consciousness, as "Made in China," the main force, need to know perhaps only a pair of shoes, a flashlight, after going abroad, they not only realize the profits of the enterprise, but also shape the country's industrial image. At the same time, the government needsstrengthen service and supervision.　　To this end, the Ministry of Commerce, Ministry of Science and Agriculture Department of eight departments have started this year in the national "Foreign Trade Commodity quality promotion Year" activities. In addition, the need to strengthen brand building, change the "generation of factory" image, from behind the international well-known brands to the front desk. The enterprise is the main body of the national industry image, and the famous enterprise that can stand in the international market and participate in the global competition is the leader. At present, China has a number of enterprises, such as Huawei, Gree, Lenovo and so on, began to become the protagonist of the global economic arena.　　In the future, we need to continue to build a batch of independent international well-known brands for the global layout of Chinese industry to provide the overall brand support. We look forward to working together to enhance the image of China's national industry and to shape a national industrial image with scientific and technological strength, innovative vigor, high quality and reliable.