Analyst: Grand open platform, tool traffickers in gold rush

Event background: The first phase of the Grand open platform recently launched, mainly for small and medium developers. In addition to providing self-service submission system, this platform can also provide customer service, toll channels, and share user behavior habits.　　Currently announced access mode: Download SDK development, joint-test online.　　Analysys Analysis: Analysys International (Analysys Analysys) analysis that the grand open platform is a grand online perfection and sublimation, the operation of the tool to enhance the commercial value of SDO, with the development of standardization, broaden the scope of the SDO platform strategy. Enfodesk The data show: in the first half of 2010 China's online games market size of 15.6 billion yuan, compared to the second half of 2009, the growth of the Chinese online games market stagnation, into the consolidation phase.　　Grand open platform with unified development tool, unified operation and Service tool identity appeared, end the transition of "joint operation" mode, become the industry from a rough increase in the transformation of scientific development milestone.　　The Grand open platform at this stage points to small and medium developers, but its business model is more mature than joint operations, Analysys International (Analysys Analysys) analysis that the open platform from the following aspects to enhance the business value of SDO. Wider platform coverage. Platform from the development of tools to unify the standards and provide self-help tools, greatly reducing the market entry of collaborators, without market testing and complex communication.　　Development tools of the unification, not limited to the field of online games, all things or will be dabbling in the field, are expected to launch a unified development tool. More appropriate cooperation status. The early studies of the Analysys show that the joint operation is the market development transition business model, in the product no difference condition, the user to the product loyalty concentrates in the service, but the intermodal party firmly grasps the user resources, the service, the channel resources, the copyright party faces the brand erosion risk, the joint operation contradiction is difficult to solve. and the fully open platform for innovative enterprises to provide a standardized market and operational tools, operators only.　　This gives SDO a clearer and more valuable role in brand image and practical collaboration. Higher profit margins. Grand first-quarter results showed that SDG gross profit margin of 59% and SDO gross profit margin of 80.4%, compared to the two lines of business line gross margin visible, SDG business goal is a stronger revenue capacity, the base will be bigger, and SDO is more profit-oriented.　　This open platform, with "self-service" and "standardization" as its core, is shifted from SDG front-end operations to platform system backend processing, which makes the marginal cost of SDO drastically reduced and its business model clearer. And China's online games industry consolidation has just begun, Analysys International (Analysys Analysys) that SDO's platform strategy is still facing its opportunities and risks, opportunities. One of the reasons for the industry slowdown consolidation is the lack of innovation in the product, the new round of industrial growth driven mainly by innovative products, from the development layer to obtain aggregate resources will help ShengGrasp the future market at the same time, the Grand Interactive entertainment vertical through the industrial chain, there are still many resources can be introduced into the open platform, such as literature, animation, film and television, peripheral products, and e-commerce services. Risk。　　The policy environment is becoming more and more rigorous, the grand open platform faces the qualification judgment of the collaborators and the content supervision risk after the game operation, the persistence of the platform and the collaborators, and the non replication of the secondary platform. Easy View Suggestion: Yi View International (Analysys Analysys) proposal Grand: First, the platform's openness should pursue the ACME, to enlarge the platform, enhances the profit margin as the core; Secondly, accelerate the construction of upstream resources in the product entry, especially the literature as a game script, in the open platform to grow in the process of Branch "Construction, such as conversion agent, capital reorganization, etc. finally, it is recommended to strengthen the management of content and operational norms, to avoid policy risks; For more information on China's online gaming market, please refer to Enfodesk or contact Analysys International (Analysys Analysys) Customer service department.