Analyze website product mobilization strategy development process

At present, the mobile Internet is being sought after by the continuous introduction and update of smartphones and tablets, and the concept of SoLoMo (SocialLocalMobile) puts the mobile Internet as an important direction for the future development of the Internet. In this case, the Web site as a provider of online content and services should follow up the mobilization? Website how to layout mobile strategy? How to implement the strategy? Let's explore together.

To answer the question of whether mobilization should be followed first depends on requirements, including user needs and site requirements. User Requirements Refers to the urgent need of users to get website information or services through mobile devices. For example, Sina Weibo users have strong demand to use mobile devices to use Weibo services, while the OA system's mobile needs are relatively weaker. Web site needs refers to the needs of the site through mobile to provide their own services, or to promote the development of the site, improve economic efficiency. Such as public comment website mobile needs relatively large, because relying on mobile, web services can promote the development and increase the user's stickiness. It should be noted that, under normal circumstances, user needs and site requirements are unified, but often there is the strength of the problem, such as Sina, user demand is greater than the site needs. In the analysis and decision-making process, I tend to be greater than the needs of users of the site demand, because the competitiveness of Internet products lies in the user.

After the needs analysis must be combined with the actual situation analysis, is divided into four levels: resource capacity analysis, competitive environment analysis, development trend analysis, return analysis. The analysis of resource capabilities mainly considers the economic, human and technological capabilities of the website. This is also the basis for formulating a mobile strategy. If the resources can not be guaranteed, the process of mobility can be appropriately slowed down. Competitive environment analysis refers to consider the situation of similar mobile and make decisions accordingly, if the competitors have not yet laid out, the site may temporarily slow down the mobile. This is a more negative strategy, but it is commonly used tactics, the current major banks website Firefox browser and Opera is not the landing plug-in is this strategy. The third is the development trend analysis, that is, predict the future trend of their own site, whether to rely on the mobile, if you rely on the provision of mobile devices or services, should be early layout. For example, Sina Weibo launched mobile terminals in time, partly because a large portion of Weibo services serve mobile devices. The fourth level is the ability to return analysis, that is, the site can bring the benefits of mobile Web site, including website development, economic efficiency, brand efficiency and so on. These four levels not all of the layout in order to mobilize, if there is an urgent need for mobility, it should be developed as appropriate.

In the specific implementation of the technical level, the main four ways: no change, web page response, Web App, mobile applications. Not change is not entirely a negative strategy, with the development of technology, mobile devices in the webpage display and PC-side effect of the gap will be smaller and smaller, if the site design a little attention, can reduce the user experience differences; Web page response refers to the display of difference content according to the user's intervening devices, which is a relatively positive strategy relative to not changing. Web App refers to using HTML5, CSS3, JavaScript or related Front-end development framework (Sencha, jQuery Mobile, etc.) with the use of creating a unique kind of application page content presentation and function usage patterns; mobile applications refers to the development of mobile device operating system based applications, allowing users to browse through the application Website content or enjoy website service.

It is generally believed that mobility is the future development trend of the Internet. Therefore, under the condition of demand and demand, the website should be mobilized as soon as possible.