And easy letter, quiet for a long time and suddenly a big face

And easy letter, quiet for a long time "intercourse" also suddenly a big face, not only all redesigned UI interface, even the logo has come to a 180-degree turn, into a look more deformed lemon ... Redesign of the interaction, in addition to the changes in the UI, the more significant change lies in the reorientation of product positioning, highlighting the "crowding" function, the main interest in social networking.

The new version of the past to abandon the green interface, the overall color used lemon, and Kakao Talk color comparison, unlike the current mainstream of mobile IM, although it does not look very accustomed to, but also not ugly, a little fresh feeling. As for the official mention, "to the user a fresh and lovely, and full of vitality of the feeling", but did not feel ...

In addition to the adjustment of the UI, the biggest difference between the new version and the micro-letter differential positioning, "Together" to become the core function, interest in social networking has become the core positioning. By "crowding together", different users can build their own social networks based on common interests and hobbies.

Meng, the head of the exchange, said, "The new revision of the strategic positioning of the increasingly clear, change the original acquaintance of the social model, to reshape the pluralistic social spectrum." Open mobile SNS, for the vast number of users to create ' interest social ' platform. ”

According to the user's interest preferences, the new edition will be divided into the "together" including travel, celebrities, fashion, nonsense, music, food, entertainment, gossip, and so on, including 27 categories; The new certification mark and the main identity of the heap identification mark, such as the cluster can be consulted on the number of its fans, heat and so on; In addition, the "cluster" heap main privilege elevation, The owner can initiate a vote and draw and initiate activities in a personal cluster;

User focus on all the dynamic can be in the first level of the page can directly browse and directly comment on, and can be a key to share micro-trust friends, friends Circle, Micro-Bo and other social platforms, on this basis, knocking, sign in, after reading, such as burning functions are integrated into the cluster.

In the new version of communication, before and micro-letter positioning more similar to the "public number" also made a larger adjustment, the public account directly to upgrade into the cluster, the public platform information and together with the crowd. Click on the public account to join the public, you can view the public account more content, subscribe to the public account readers can directly interactive comments, replies, share to other social platforms.

Overall, the new version of a similar "wear Kakao talk coat of the Mo", based on the interests of strangers social networking, and the group function is very similar. The success of the stranger proved the possibility of social networking. But is it a new breakthrough to socialize from acquaintances to social interactions?