Android platform leaky bucket effect: peak growth or past

Guide: Suppose Apple and Android are two buckets of water, but because of the lack of loyalty, assuming Apple and the Android ecosystem are two buckets of water, but because of the lack of loyalty, Android is a serious leak, and the number of users may eventually be overtaken by the iphone. A survey of 16,000 U.S. consumers over the past 12 months by Yankee Group, a research consultancy, shows that the number of iphone users in the US will surpass Android by 2015, mainly because of the iphone's higher fidelity than Android. The following is the full text: Android handset sales have soared in recent years, but may soon be out of the limelight. In the US, Apple's iphone is still grabbing Android's market share. According to Yankee Group, a research consultancy, the number of iphone users in the United States will surpass Android by 2015, in part because of platform loyalty. Yankee Group has conducted a survey of 16,000 U.S. consumers over the past 12 months to study which smartphone the consumer currently owns and which smartphone to buy in the next 6 months. Overall, the results are not surprising. About half of consumers have Android handsets, while 30% of consumers use the iphone. When asked which phone to buy for the next 6 months, 42% of consumers said they would buy an Android phone, and another 42% chose to buy the iphone. The survey shows that the market share of Android and iphone is still in the top. Look at another set of data: 91% of iphone users surveyed said they would plan to buy another iphone, while only 6% said they would switch to Android. In other words, of the 10 iphone users, 9 chose to remain loyal to the iphone. Once you buy an iphone, the chances of buying another one are great. But this is not the case for Android phones. Only 76% of Android phone users said they would continue to buy Android handsets, according to a Yankee group survey. Of course, this user base is very large. However, this still means that 24% of Android phone users will switch to other products. Of these users, 18% will turn to the iphone. In this regard, only 6% of iphone users said they would switch to Android. The contrast is stark. In the first smartphone-using user base, two-thirds of users said they would buy an iphone or an Android phone. It is not hard to see that in the next few years, by 2015, America's iphone users will surpass Android. Yankee Group (Yankee GrCarl Howi, vice president of OUP, argues that Android's growth has peaked, and he made an interesting analogy: "Suppose Apple and Android are two buckets of water." New smartphone users, most of them former feature-machine users, are dripping down to two barrels as evenly as rain, and a small fraction of them fall into Windows Phone and blackberry barrels. However, because of the serious leakage of the Android bucket, about 1/5 of the users are "leaking out", while Apple's bucket "leaks" only 7% users, and thus ultimately retains more users. As a result, even though Apple's bucket initially has fewer users than Android, it will eventually outpace Android in its growth and growth. "So be sure to remember that it is good to grab market share, but the loyalty of the platform is the magic weapon of success." (Chen)