Annual inventory of Haier steady sitting home appliances brand electric business head

The hot World Cup is over, and the Germans have won the cup of Champions four degrees. In retrospect, as a traditional strong team Germany's title is pleasing to the world, but the civilian side of Costa Rica is more to the world, because no matter who, and Italy, England and Uruguay, the three World Championships with the group, is a great sorrow. However, just 6 days after the World Cup, Costa Rica startled the world's jaw, reversing Uruguay, defeating Italy and sending England home.

China's vertical electric business industry is also the case, will yell is not necessarily will make money, the most terrible is stuffy, because you do not know what it is thinking, what it is doing, you do not know how it shot after the strength. Haier as a symbol of the transformation of the Internet representative of the Haier Mall is clearly a stuffy sound of the largest black horse, the foundation of a solid, clear pattern, sales lead These are the achievements Haier household electrical appliances first brand key indicators.

First net Haier stable home power network purchase

Data show: 618 Kyung-dong shop, Haier household appliances in June 18, a single day of sales broken billion, a 201 home electric daily sales history. and browsing 13-Year-old cat Double 11 data, Haier in the Double 11 day, to 8 hours 80 million, 10 hours of broken billion sales, the same pick double 11 net to buy Carnival home appliances sales champion. Haier for many years to sweep the cat double 11, Jing Dong 618, the two major electric business landmark festival Laurel, continued to write in the network era brand legend.

In fact, the Beijing-east, the Cat channel is only the Haier mall brand power of the composition of the electrical quotient of a ring. At present, Haier Mall has formed an independent operation (Haier Mall), platform-type operation (Amoy) and mining Sales type (Jingdong, Suning, Gome, etc.) of the whole network situation. As a brand vertical fan, the ability to integrate other electrical resources for my use, and achieve the first sales of the performance itself is a great thing, which also shows that the traditional brand is net and successful potential.

In fact, Haier early in 2012 has begun to implement their fifth strategic stage-the network strategy, Haier Mall as a representative of this strategic load on the line, become the first peer-exclusive brand vertical electric business platform. After a lapse of two years, when the industry to slow down the God to shout out the internet thinking, the Internet transformation and other slogans. At this time, Haier has firmly locked the household electrical appliances industry to buy the first place in the market, become the traditional industry to transform the Internet benchmark.

2,583 areas covered, user experience smile proud of the lake

"Do not net to die, a net die", this sentence vividly summed up the current many traditional brand enterprises onlookers mentality. Some experts pointed out that net is not really scary, borrow channels, borrow platform can become net means, the most terrible is not the basic strength to build their own dedicated electric business platform. Careful analysis, this makes many enterprises to build a dedicated electric business platform scared, deterred the sword of Damocles, in fact, logistics and distribution strength.

This is also puzzling the entire electric business industry proposition, from the Beijing-East continue to grow the self-employed logistics warehousing to Ali department occasion and for the rookie network, is to solve the last kilometer problem, and this is exactly the advantage of Haier Mall. At present, Haier Mall relies on Haier Group's Daily Shun logistics, its logistics and distribution shop has covered 2,583 regions, not only one or two-line cities, but also into the three or four-line area.

In these areas, Haier Mall can not only achieve speed by about delivery, but also take the lead to send and install the characteristics of synchronization services, in order to ensure the rapid delivery of orders at the same time, to remove users from the installation of the low efficiency of the worry, can be said to go upstairs into the household, countryside, In addition, the country's 1577 counties have realized the delivery of goods to pay, become the most widely cod electrical appliances, some areas even implemented the installation of satisfactory payment services, which not only opened the home appliance industry precedent, but also created the entire electric business industry legend.

The most personal custom Haier practice industry many first

What does electric business mean to home appliances? Maybe we still can't say it now, but the C2B idea, the revelation and influence to the industry is indisputable. C2B personalized customization, that is, customer demand-driven product production mode, consumers customized products and prices according to their own needs, or actively participate in product design, production and pricing, production enterprises to aggregate consumer demand, customized production, no inventory, no Yahuo, cost-effective products for consumers and brand dealers is a mutual benefit.

And Haier is precisely the C2B model of the industry first pioneer, as early as in 2012, when the C2B in the domestic or a strange concept, Haier on the United Day and the Cat platform synchronized launched a "good as a double custom-made" activities, users can freely on the TV size, borders, features such as the combination of features, Activities attracted more than 1 million of users to participate in customization, and the realization of the million single sales, this is Haier's first large-scale test water pre-sale attempt to create a C2B mode miracle. Then, washing machines, refrigerators and other products to participate in, and repeatedly created a home power network purchase records. And then Haier Mall's personalized customized channel on the line, but also personalized customization into a deeper level. Users can realize the appearance of home appliances, functional modules personalized customization, consumers can only for their own personality needs to pay. In this year's World Cup, Haier Mall also launched a 32 strong theme of the concept of personalized home appliances design, and netizens play together to celebrate the World Cup, by the industry relish. In addition to C2B, Haier Mall also abandoned the industry increasingly chaotic "price war", through the continuous interaction with netizens, in smart appliances and new technologies continue to introduce new products, smart home appliances to become the starting position, air boxes, iSee mini, water boxes and other Internet products continue to come out, clean washing machines, Haier Intelligent Cloud Microwave oven is not sold first hot, causing industry concern, in the Internet transformation led, Haier Internet new product innovation and release speed is called the industry first, is leading the latest trend, innovative user's way of life.