Another famous it enterprise blew up the clarion call to enter the real estate industry

Absrtact: Following Lenovo, Haier, there is a well-known it enterprises blew the horn into the real estate industry. Yesterday (August 7), hardware manufacturers Great Wall computer (3.37,-0.05,-1.46%) (000066, closing price 3.37 yuan) announced that the company will invest 1.933 billion yuan in Shenzhen construction "CLP long

After Lenovo, Haier, another well-known it enterprises blew the horn into the real estate industry.

Yesterday (August 7), hardware manufacturers Great Wall computer (3.37,-0.05,-1.46%) (000066, closing price of 3.37 Yuan) announced that the company will invest 1.933 billion yuan in Shenzhen to build "The Great Wall Building" project, except for a small part of the project as the company's own office, Most of the rest will be sold as grade A Office property.

"Daily economic news" reporter noted that "The Great Wall Building" project originated from the Great Wall computer research and Development Office complex, initially estimated 960 million yuan total investment.

Research Center Change Office

The announcement indicated that the Great Wall computer plans The total investment 1.933 billion yuan, in Shenzhen Nanshan Science Park Great Wall Computer Industrial Park t305-0001 plot red line scope constructs "The Great Wall research and Development Office complex Building Project", the building named "The Great Wall Building". Total construction area of about 182,000 square meters.

The Great Wall Computer said that for this project, the company actually passed the board resolution in December 2010. In accordance with the planning at that time, the company planned to build world-class, with a high level of computer and core components industry, emerging energy industry and other technology research and development system mainly research and development office complex.

However, the plan does not keep pace with change. As a result of changes in the circumstances of the project reporting process, taking into account the commercial development trend of the land area and the demand of the company's own development, according to the planning conditions of the construction site, Great Wall computer is to build the Great Wall research and Development Office complex building project to represent the Great Wall corporate culture research and Development Center and the market-oriented operation of the rental sales, The combination of personal use of the quasi-grade ecological office, the construction address unchanged.

From this perspective, the original positioning as the company's own research and Development center of the project, now "suddenly" become a commercial real estate project. The company said that the project will be used to meet the premise of the use of rental and sale of the combination mode. After the completion of the project, about 60% of the area of the Great Wall of China electric Power is available for sale, and the remaining 40% of the area is available for hire in the case of personal use, and the actual distribution will be based on the prevailing property market conditions.

It is disclosed that the project's floor area of 128,000 square meters, basement construction area of 54,000 square meters. The building main body layer is 49 floors, the building main body height is about 200 meters, is a kind of super high-rise building, uses the frame + core tube rectangle or the square standard layer design. The construction cycle is formulated for 4 years and the completion acceptance is planned within 2017 years.

Source of funds, the total investment budget is not more than 1.933 billion yuan, all through the company self-financing solution. Among them, the plan includes no more than 620 million yuan of bank loans, and no more than 480 million yuan of pre-sale income to re-enter.

The scope of business remains to be changed

"Daily economic news" Reporter noted that the Great Wall computer as a main computer hardware, LCD TV and other electronic products well-known manufacturers, its business scope does not include real estate development and sales projects. This also means that the company did not obtain real estate development, sales of the corresponding qualifications.

In this connection, the reporter called the Great Wall computer to inquire about the situation. The company's office staff said that the company's announcement is only a preliminary project, the plan still need to get the relevant departments of the audit and the company's General Assembly resolution to formally start, and the relevant procedures, etc. need a process.

As for the scope of business, the daily economic news reporter also consulted a number of lawyers. Among them, Beijing asked Tian law firm director Zhangyuanzhong lawyer said, if a company's real estate project has been opened, but the company still did not obtain the corresponding qualification of real estate development and change the company's business scope, then involved in the problem of illegal operation. But the current situation is that the company simply throws out an investment plan, the plan also needs to pass by the shareholders, the company did not actually start construction, without qualification, also temporarily does not constitute illegal operation.

And Hubei is believed that the law firm Paint Yin Gao lawyer told reporters, according to the "Real estate Development Enterprise Qualification Management Regulations", the real estate development qualification is divided into one, two, three, four grade four grades, and for the first time into the real estate development business companies, can apply for "tentative qualification." He also said that because the company Redeformation business scope and the acquisition of relevant qualifications to be approved by the general meeting of shareholders, the company may consider the bill at the shareholders ' meeting, but also the redeformation business scope to vote.

Investment budget doubled in three years

Great Wall Computer 2010 when the announcement of the project, the company is expected to research and Development Office complex total investment of 960 million yuan, the total construction area of about 163,200 square meters, of which the floor area of about 128,000 square meters.

"The company three years ago, the budget investment is only 960 million, to today's formal investment has turned into a 1.933 billion, and then doubled, and the land is also the same piece of the company's own land, the construction area is not big, why the gap in investment costs so big?" "One investor was very confused.

In this respect, Great Wall computer afore-mentioned dong The staff explains: On the one hand, the company constructs the commercial real estate to need redeformation land nature, namely from the industrial land to commercial use, in the land nature redeformation the company needs to pay 593 million yuan the expense, this expense also counted into the total investment. On the other hand, the company's investment in the project is a Class A business building, in building specifications than before planning higher, the cost is higher. In addition, during the last three years of the project reporting process, labor costs and building materials costs have risen correspondingly, resulting in an increase in total investment.

"Daily economic news" reporter noted that "The Great Wall Building" project investment total of 1.933 billion yuan, the most recent period of the Great Wall computer net assets of 2.822 billion yuan 68.5%. As of March 31 this year, the company carrying money money for 2.815 billion yuan, but short-term borrowing is as high as 1.64 billion yuan, and there are 678 million yuan for staff compensation. Analysts believe that 1.933 billion of the construction of commercial real estate projects, the company is bound to create greater pressure on cash flow.

Great Wall Computer in the announcement also admits: "The project during the investment or will give the company short-term capital pressure, the resulting interest will affect the company's profits to a certain extent, such as the commercial real estate part of the failure to meet the payment, will increase the risk of funds due to pay." "

Property subsidy performance?

The High-tech computer enterprises, in turn to do a very low technology content of real estate, Great Wall computer situation, is the whole PC industry in miniature winter.

2012, the Great Wall computer gave the first report of the loss since the listing, the loss amount of up to 239.5 million yuan. The company said that the main reason is by the subsidiary of Shenzhen, the Great Wall Energy Co., Ltd., a major customer of the United States to apply for bankruptcy protection, the impact of assets impairment loss of about 210 million ~2.5 billion. In addition, the company is in the business transition period of 2012, the benefits of emerging industries have not yet been reflected.

In the performance of the first loss, the new business benefits have not been reflected in the circumstances, the Great Wall of computers into the real estate industry is not difficult to understand. Company staff to the "Daily economic news" reporter said, because "the Great Wall Building" project belongs to the plot in Shenzhen Nanshan Science and Technology Park, the prime location, the project's prospects are relatively good. In addition, the Great Wall building after the completion, to attract more high-quality enterprises into the company Park, is expected to increase the source of revenue for the company.

Some analysts point out that the whole computer hardware industry is depressed, want to rely on real estate to support the company's poor performance, this road can go far, or an unknown.