Another nuggets of art dealers are still being overlooked.

In Suning, Jingdong, Taobao and other giants of the art market to the enclosure, the art of the other nuggets are still overlooked, that is, the art of electric O2O.

It is understood that China's art and electronic business enterprises have not been able to integrate O2O, after the in-depth exchanges with the industry, to talk about how this is a nuggets point.

One, not unfamiliar O2O

Mention O2O, everyone is not unfamiliar, o2o unprecedented, Jing Dong, Suning, Tencent and other internet giants, as well as catering, apparel, domestic and other enterprises are all under the line of O2O market, O2O temptation is too big. O2O plays the role of the Internet, mobile Internet and offline entities connected to an important link, relying on the O2O network platform can be the service landing, offline entities can rely on the Internet to search and nurture customers.

However, the use of the new Internet technology is relatively backward, and not how to deal with the good Internet applications, mobile Internet, O2O, and so on, simply can't keep pace with the development of the Internet. The reason for this is two points:

Auction, exposition, galleries, such as the main line of art online sales channels, has firmly occupied the art market more than 90% of the share, the advantages of this industry they lost their sensitivity to new technologies.

In the existing works of art, there is not a very successful "catfish", there are many enterprises are doing, but no one to do a very large share, it is difficult to have enterprises to actively explore. One of the best works of art in the country more than 300 million a year, however, accounted for the 2013 China's Antiquities and Crafts auction turnover of 31.383 billion yuan is not enough.

Second, the Art of electrical business O2O is what kind of

In the O2O mode, whether it is a traditional electric or art electric dealer, POI, trading closed loop and large data are all very important three points.

POI (point of acquires) refers to points of interest, offline every gallery, every space, every artist, every painting is an independent POI, and around this POI all the information, such as a comment, a message, a travel notes, a complaint, will be the key to facilitating deals. In the mobile internet era where social word-of-mouth is booming, most people are not obsessed with advertisements, but also value the recommendation and evaluation between friends and relatives, so it is an important marketing tool to cause users to share positive and positive information to analyze.

O2O through the online site and the depth of the combination of offline galleries, we can through the online publicity, to find and train interested in the art of the customer groups, these potential users guide into the offline gallery to see Works or transactions, thoroughly solve the customer online can not see the real works, the problem of poor physical examination. Offline galleries can also be purchased after the user to buy art, guide customers back to the online site for comments to share, expand the impact of the formation of other users of drainage. This is the virtuous circle of O2O trading closed loop.

With the POI information and the O2O trading closed loop, O2O network platform based on the large data has become the O2O of the successful art of the foundation, all users of the browsing data, comments, consumer information, geographical location, payment, and even complaints and other data, have an important analytical value, which we analyze the needs of collectors, Provide accurate service and so on provide important basis.

Third, the technical realization of the art electric quotient O2O

Some people may think that O2O network platform is an unattainable concept, there are some technical barriers. In fact, O2O platform is not so difficult to imagine, can be achieved through different Internet tools.

First, the O2O network platform can be implemented by developing the APP. The so-called app, that is, can be downloaded on the Smartphone application software, users can log on after downloading the use. It is reported that the general APP independent development costs at least 300,000. such as the Guangzhou Sea India Group, a local commercial real estate giant, cast tens of millions of to develop the APP.

In addition, we can use third-party tools to easily set up their own O2O network platform, such as Baidu Light application, micro-trust, such as the public platform, so that can be removed from the high cost of development, the only disadvantage is built on the platform of others, sometimes inevitably to controlled.

Four, the O2O of the Art electric Dealer's future forecast

The future O2O development trend, the industry to make the following three points forecast:

First, the line under the common development. O2O future development of the core of the key is the line under the common development, online guidance to improve services under the line to help on-line understanding the user needs, the user on-line on-line experience unified.

Second, the regional, professional O2O of the art of the electrical business Representative appeared. The O2O line business of the Art Electric Company, has the regional, the specialized restriction, on the one hand wants to be one to cover the entire Chinese market the O2O enterprise is not easy matter, on the contrary deep deep in some regions is easier to make the achievement. In addition, for oil painting, sculpture, stamps and other art professional categories, some powerful companies may be in-depth development to O2O network platform, focusing on the layout of major cities nationwide, to professional services to win.

Third, the O2O will change the pattern of the art electric quotient. In the O2O of the trend, there will be a number of emerging works of art dealers, with rapid adaptability, using the characteristics of O2O to develop business. And some traditional works of art, still stay in the traditional electric business thinking mode, or did not find suitable for their own reform, and finally in the tide was eliminated.