Apple Pay will be a key force for mobile payments to grow

Apple has officially launched Apple Pay in the latest version of the iphone 6, a touch-paying feature based on near-field communications (NFC) technology. Many people are convinced that Apple's usual style of behavior does not randomly support a function unless the ecosystem of the feature is ripe, or Apple has made up its mind to drive the ecosystem to maturity.

So is the mobile payment going to be the next outlet because of Apple's involvement after years of noise? In the author's opinion, although there are some obstacles to the impact of the outbreak has not been removed, but there is no doubt that mobile payment will become the next important outlet for information consumption.

Apple Pay will be a key force for mobile payments to grow

Unlike anyone else, Apple has the power and ability to save an industry.

Security is always one of the bottlenecks in the mobile payment outbreak. Apple's first use of biometric identification technology--touch ID fingerprint identification to provide users with security; At the same time, Apple has pledged that information about payments is stored locally and not uploaded to the cloud.

Given the difficulty of identity forgery and tampering, and Apple's ability to control the entire iOS system, and, of course, Apple's credit history, there is no reason for the public not to think that Apple Pay will be safe and secure. More importantly, it also has the convenience and the good experience.

The follower's action, in fact, can prove the trend of the industry.

It is believed that Samsung's next-generation smart watch features include mobile payments that allow mobile to pay more secure fingerprint scanners. The MWC will be unveiled at the earliest in February 2015.

Samsung Electronics and China UnionPay signed a cooperation agreement to launch the NFC mobile payment service.

As an intelligent terminal area always occupy the absolute advantage of the two manufacturers, began to intervene in the market with a competitive attitude, will have a strong demonstration effect.

In addition, Apple Pay, along with the company's upstream and downstream of the industry chain. Including Visa, MasterCard and other credit card companies, American Express, JPMorgan Chase, Citibank and other well-known banks, as well as the United States 220,000 retail outlets will support the Apple Pay.

In the business model, Apple is taking fees from banks, mainly because of the fierce competition between the US's regional banks. This is also of exemplary significance for other regions.

Therefore, we can see that Apple has been in the technology, industry chain, business model, has been the entire mobile payment industry's new start to do a full preparation and demonstration.

For terminal vendors, merchants, banks, mobile Internet application developers and users, the rest is how to "micro-innovation" to adapt to local conditions.

In fact, the overall mobile payment consumption environment change is more important, used to determine the mobile payment will become the next tuyere.

Consumer behavior habits have taken a turn, creating a good environment for mobile payment outbreaks

The key reason why mobile payment can come into being and develop is to solve the payment dilemma of users anytime and anywhere, including security, transaction interaction and convenience.

And at any time, anywhere, at any time the trading scene has begun to show an outbreak of growth, from the industry closely related to ICT, to the traditional industry rapid infiltration.

On the online, mobile payment has become a key industry node with infrastructure in mobile Internet, and the stakeholders have produced very high enthusiasm to promote the maturity and development of mobile payment.

In 2013, a third party mobile payment market was up to 1,219,740,000,000 yuan, up 707% per cent, according to a blue book on payment and liquidation, published by the Financial Institute of the Chinese Academy of Social Sciences, and a development report on payment liquidation in China, 2014.

Behind the rapid growth is the internet giant's accelerated layout of the internet for mobile e-commerce and traditional industries. Mobile payment becomes the key link of the flow of information, capital flow and logistics.

Tencent's micro-letter payment, Baidu's Baidu Wallet, Ali's Alipay, in the beginning of the 2013, have accelerated the pace of market expansion and pace. In particular, the traditional third-party payment vendors, represented by Alipay and Lakara, lead the customers to the mobile end through the price lever, which drives the development of the mobile payment market.

Under the line, the Internet of traditional industries will also bring new market opportunities to the outbreak of mobile payment.

As we all know, the micro-letter has become the largest mobile Internet portal, but also the largest platform. According to Tencent's public strategic appeal, connecting people and services will be the key direction of micro-credit development.

Obviously, in addition to the electrical business as a mature online transaction, for the traditional industry to provide connectivity to the case, into the 2013 beginning, we can find that began to show a burst of growth trend.

Wangfujing department stores, seabed fishing, Shenzhen power supply Bureau and so on the traditional industries have begun to take note of the letter, while micro-letter payments, as with the NFC near the different payment of a mobile payment technology, but also naturally with the micro-letter into the traditional industry in the mobile scene of the transaction link.

Perhaps the new mobile internet entrepreneurs in the traditional industry in the mobile Internet transformation process, the mobile payment application of the promotion and choice, more can explain the problem.

Take a taxi and a quick taxi in the rental industry, for example, the first half of 2014 subsidy war, to a large extent popularized the application of mobile payment, the market and the user's education value increased.

A number is more intuitive to illustrate the problem: from Analysys International published in the second quarter of 2014 China Taxi App Market quarterly monitoring report, as of June 2014, China's taxi app cumulative account size of 130 million. One quick taxi covers 306 cities, dropping a taxi to cover 178 cities.

The development of online sales funds and financial products will bring about the innovation of the wealth management model based on Internet, and also bring the new opportunity for the third party payment organization to leap-forward.

From the point of view of user education, the emergence of the balance treasure of financial products has played a great role in the popularization of mobile payment. The beginning of the very high rate of return to allow users to grow rapidly, then Ali to Alipay client large-scale promotion of subsidies, especially in catering, retail, rental and other mobile payment demand scenarios more rigid large-scale promotion, for users to develop the habit of mobile payment is very important.

By the end of 2013, more than 100 million of mobile-phone users had completed 2.78 billion and more than $900 billion in payments over the past year, according to Alipay.

Multiple efforts to increase investment will further shorten the time window of the outbreak

From the Chinese market, because the traditional credit card payment environment is not as developed as Europe and the United States, the user's habits have not been cured, therefore, mobile payment in China may be more outbreaks and development of the possibility.

Therefore, the movement of all parties in the industrial chain also to a certain extent, to show the arrival of this mobile payment spring.

China UnionPay is one of the most important forces in this sector. In the past few years, after a tortuous battle with the operator department, the voice-dominated UnionPay has made use of its own policy monopoly advantage, adding to the layout of the mobile payment.

Especially in the security sector, China UnionPay and the security company, announced in the risk of information sharing, risk event linkage disposal, security product development and other aspects of in-depth cooperation, in the current mobile Internet payment users rapid growth situation, the two sides will jointly provide users with secure mobile payment environment.

And Apple's technology docking, there has been news in the market, if it can be talked about, obviously for the entire mobile payment environment, is a great industry positive.

At the operator level, China Mobile is a popular NFC terminal, announcing each NFC smartphone, and China Mobile's headquarters will give a subsidy of 30 yuan. At the same time, in the mobile 4G era, China Mobile will increase the use of NFC input, mobile to determine the default to bind the 4G card Nfc-sim card.

China Telecom's wing payment after three years of development, the account number has been more than 100 million this year, in accordance with China Telecom Wing payment company's planning, the future will strengthen online and offline interaction, in the financial field to do further layout.

China Unicom with the Guangdong Bank, Lakara, seven Lecang and other financial institutions and industry customers, and jointly develop mobile payment business, and strengthen the layout.

Multiple forces will be able to stimulate the industry in the mobile payment of investment enthusiasm.

Conclusion: Internet companies will become the dominant force

On the enterprise market, with the O2O concept of the hot, internet companies apparently increased input, began to access the enterprise information market.

Baidu launched Baidu Direct number, micro-letter relay subscription number and service number, the new enterprise number, in addition to Ali, Tencent and Baidu on the enterprise market, will obviously give mobile payment of the outbreak to provide a strong driving force.

Apple and the Internet company will become the dominant force in the next outlet, which is bound to be mobile paid.