Introduction: Apple Watch is expected to sell well early in the IPO, but in the long run Apple Watch will face a failure unless Apple finds solutions to the five big issues.
Five reasons to suggest Apple Watch will fail
The TechRadar Web site recently published an article by Chris Slate, Chris Slate, to analyze the future momentum of Apple's smart watch. The article analyses that five big reasons show that Apple Watch will be doomed to failure.
The following are the main elements of Slater's article:
A few days ago I had listed five reasons why Apple Watch would succeed, but now I have a new look at Apple Watch. Judging from the current judgment, Apple Watch may be a great success at the beginning of the launch, is expected to sell well in the early stage, but in the long run, Apple Watch will face failure, unless Apple can find solutions to the following five major problems.
1. Lack of clear and necessary functions
The ipod can put a thousands song in the user's pocket, the ipad can transfer most of the popular features of PCs to portable devices, and the iphone lets smartphones move away from the BlackBerry-dominated handset market and lead the way for smartphones. Apple's biggest product has been disruptive and transformative, but can we claim that Apple's smart watch Apple Watch will have the same fate? For now, Apple Watch seems to have a slight advantage in tracking users ' health and movement data, but only by this feature, It may also be difficult for marketers to advertise this as a unique necessity.
2, the need for the iphone to support the restrictions caused by
Any user without the latest iphone will not be able to use Apple Watch, which is a serious constraint, because even if hundreds of of users have an iphone, the fact is that Apple's rival handsets occupy most market share. Apple's biggest product has always been able to expand the size of its users, but Apple Watch appears to be restricted to some of the current Apple-owned users. PC users may still buy the ipad, and those with a Samsung tablet may be buying the MacBook again, but Android users will not choose Apple Watch anyway.
3, the user no longer wear a watch
I've been wearing a watch for years, but I've given up my watch since I used the iphone to check time. I think that this may be a very common phenomenon, since the pocket has a time device, who will actually wear a watch on the wrist? Of course, it won't be a big problem for users who never give up wrist watches, but Apple should be able to convince users that Apple Watch is a watch worth wearing on the wrist.
4, increased carrying burden
Today, people's pockets, handbags and backpacks are filled with various digital devices, including mobile phones, tablets, health trackers and handheld gaming consoles. To be more conservative, every Apple Watch user will carry an iphone smartphone. As mentioned above, a product does occupy some positions in the human body. For the moment, Apple watch does not seem to add any decisive new features.
5, the price is expensive
The entry-level Apple Watch is expected to sell at $350 trillion, more than 150 dollars higher than the entry-level contract version of the iphone 6, but the higher price is not reflected in the functionality it deserves. Perhaps many users will think that Apple watch is a good device, but not a necessity. If Apple fails to address the shortcomings and shortcomings of Apple's watch compared to other similar products, such a high price will be a difficult problem for the device. (Yue Tong)