Are these hardware innovations just needed?

Recently, I have seen a discussion about the latest issue of the product home, the theme of smart hardware innovation, and the discussion is "are these hardware innovations just needed?"

My answer to this question is: why is it necessary to have a new product to attract consumers? The innovation of intelligent hardware is not just to meet demand, but to create demand more often. For example, our daily use of mobile phones, experienced from the big to small, and experienced a small to large process, this process what is just needed? Phone calls and text messages, followed by the Internet, if only to consider the current demand, the Apple Samsung these smart machines are not even Nokia's Symbian and WP Machine, Consumer demand has been more than just to stay on the need, the current demand in the extension, to meet the needs of consumers long tail, improve the consumer experience, creating a consumer in the heart but not visualize the demand, this is now the smart hardware entrepreneurial tide should be done in the direction, with the development of mobile end, Wearable equipment market potential is huge, not to achieve just now can not be achieved, half a century ago or sci-fi things are now realized, half a century later who knows.

The innovation of the technology age is to span the time and space boundaries, the front foot thinking how to achieve, hind foot has become a life can not get rid of the habit of the front foot feel still very sci-fi, hind legs have been similar and Yan extension technology surrounded! As a result, innovation in the technological age is fraught with uncertainty, with Apple as an example, When users are very accustomed to using the keyboard, in the full keyboard began to hot, in the mobile phone is stylish when the small, Apple is the opposite, because it is just needed to see? I don't think so, I think what jobs does is create demand, and the demand he creates doesn't come from a wild imagination, It is based on a more rational thinking of future application scenarios, based on a more convenient user experience. Then do is adhere to, when a product adhere to strong users of the inherent habits of the insistence, the market balance may have changed. In short, the new product innovation for smart hardware is likely to be a pseudo concept to a large extent.

The innovation of intelligent hardware from the user's point of view, I think it is more like the future of user application scenarios, this scenario can be integrated into the user's life as a part of it? Can this new integration bring users a better experience? Whether this experience is the real needs of users, whether the technology can bring users to the life Better support for the job? If these answers are "yes", I think the innovation of this intelligent hardware product is in some way satisfying the user's "just need"!

In the entrepreneurial tide of intelligent hardware, the need to grasp is really critical, but if you blindly aim to innovate, it may be only the user's existing experience embellishment, and can not create new user requirements, or to a large extent to improve the user experience, so it is difficult to get too much market feedback.

In a word, the process of innovation of intelligent hardware product is the process of satisfying new demand and new experience, which is the value of intelligent hardware innovation. Forget just need, put the user experience moment in mind, so that the smart hardware products, it is more likely to be welcomed by the market.