Article good dad's image collapse has become a reality, but the public's condemnation of his never subsided

The article "Good father" image collapse has become a reality, but the public's condemnation of him has not subsided. In this article derailment incident, in the face of public opinion pressure formed public relations crisis, using the Internet to do three things:

1. Acknowledge the fact, do not excuse, and make an apology quickly.

Under the overwhelming media exposure, the article did not explain. Apologize by Weibo and maintain the only public image with a man's courage to bear.

2, the key node to find "Yili"--Ma Yi

Also in the article Micro-blog apology Three minutes later, his wife Yili also hair micro bo, to a short "love Is easy, marriage is not easy, and the line and cherish" revealed to her husband's tolerance, leeway, rather than the public think of the two "blade meet."

3, to play "rogue" to grilled moral underwear.

Apology close to one day, the article again sent Micro Bo to the image of rogue "scold", ostensibly targeted at exposure to the media, in fact, accusing his family for personal attacks on the spectators, this part of the majority of spectators playing the moral banner of abusive condemnation.

Of course, someone else has to echo him. So, this afternoon, Yili's father was also dedicated to the issue of "Yi Yili Dad" Weibo, and issued a long article of solidarity to protect his family.

Perhaps the whole incident will be cooled by the long letter of Yili's father, which protects his family's most direct and effective way.

From a public relations point of view, we are now in an internet age, the internet thinking is often referred to the mouth. If I were an article, how to use the Internet thinking to solve their own problems now?

Tencent technology has given such a solution:

1. Take full care of the user experience

Users, scoring two levels:

Common users

What do netizens want to know now? The answer is certainly the article and Liade all of the dating, cheating record, but now only the paparazzi shot a few unclear pictures, the user experience is clearly not good.

Since the article has admitted the fact, Mo not as much as his own directly burst a few and Liade date scene, the fans are not happy!

Entertainment Editor journalist

It is said that these days can be bitter on the various web entertainment channel editors, the article's latest two responses to micro-blog after 10 o'clock in the evening, and this is the channel with the fewest hands. The article Weibo, editors, journalists are naturally in the burn.

suggested that the article fully consider this part of the people's feelings, choose to hair in the daytime, I believe that the media friends will naturally be grateful to the article some humanistic care.

2, Virus Marketing

The use of Internet transmission characteristics, to promote the product in the social network, social media infiltration, and through the creation of sensational events, controversial topics, and so on, to achieve a wide range of viral transmission, and even to the tipping point.

Now that the social network is so developed, the article should take advantage of this opportunity, friends Circle, Micro Bo, space and other social networking sites should be used, and then let their big V friends crazy forwarding, forwarding the same time, let them say some "good man, have to play" and so on, for their own impact.

3. User participation

User feedback will be part of the design decision. The article can try to send such a state: what should I do in the future, ask everyone to help make suggestions.

4. Large Data analysis

The article should use the large data system, analysis, how many fans to support themselves, their age, location, career distribution? Then, for these fans to launch customized services, such as focus on letters, thank you, or send a brokerage team to local to do some appreciation activities.

A sentence of "Love is easy, marriage is not easy, and the line and cherish" in the network set off a sentence and entertainment. Pay tribute to all the electric merchants in the sending forum--and cherish!

One of the friends, the God of Uncle Nong:

Upper Allied: Ma Air Horse

Post: Lost and lost

GUANGPI: And the line and cherish

The last small weave pull a sentence: "Err, who can have no, this drifting through ~ ~"