As a result of the media, often entrepreneurs will ask to exchange views

Because of the reasons for the media, often entrepreneurs will actively request the exchange of views, with several mobile internet entrepreneurs after the exchange, I feel that many mobile internet entrepreneurs are many ideas may exist misunderstanding. The following sorted out three of the founders of the cognitive misunderstanding, and add my observations and judgments, hoping to be useful to entrepreneurs.

Myth One: Small and beautiful equals product simplicity

Many entrepreneurs believe that the current large companies have the resources to do all-inclusive products, and startups should focus on small and beautiful, as far as possible to do simple and easy to use, this itself is not wrong. However, the East building that the so-called small and beautiful should be one of the highlights of the function to achieve the ultimate, rather than the product of a single function, or even the entire product has only one function.

Because the first thing to do is not only available, but also to consider the user's late stickiness. A simple function to even crude products are absolutely not to retain the user, in general, this kind of product tool must be very strong, and lack of user interaction, the product is doomed to go too far.

Myth Two: Vertical subdivision equals unpopular market

After more than 10 years of vigorous development of the Internet, in search engines, instant messaging, news portals, E-commerce and other fields have been born a giant. At present, Alibaba, Tencent, Baidu is now the internet industry's three giants, as well as millet, 360, only goods and so tens of billions of dollars of companies occupy the market. These big internet companies have ample cash flow, the elite product promotion team, the entrepreneurial team is extremely destructive.

Therefore, according to common sense, the entrepreneur's entrepreneurial project is best to avoid direct competition with large companies, to do a relatively vertical and subdivision of the industry, which is relatively safe. But the myth is that vertical segmentation is not necessarily a niche niche market, but a vertical subdivision that still has a huge market for potential users, and the giant has not fully exerting its force. For example, in the past few years, although the four major portals, but in the vertical portal field, but also the birth of such as SouFun, Auto and other listed companies.

Generally speaking, in the giant not fully infiltrated or not enough attention to the vertical subdivision of the field, in the initial stage of development competition is relatively less intense, do not need too much resources to support, just rely on excellent product creativity is likely to rob the opportunity to win a market. But be sure to remember, vertical is not equal to unpopular!

Misunderstanding Three: Learning time more than practical practice

Entrepreneurs have a lot of quality to learn, such as passion, such as modesty and studious. Therefore, we can see a lot of entrepreneurial cafes, but there are any salon lectures, are crowded, inside 80% are entrepreneurs. But does an entrepreneur really need to spend too much time learning a knowledge or skill that doesn't know when to come in handy? I think there is also a misunderstanding.

I personally think that entrepreneurs spend too much time learning hack new skills that they can see, it is better to do and practice, to solve the actual problems of their own enterprises, after all, entrepreneurs (especially the leader) time is precious, learning sometimes still need to have a choice, do not China, Don't be fooled by the illusion of being studious.

In particular, many mobile internet entrepreneurs are now taking the winners of big companies such as Zhou or Zhangxiaolong as gods and looking to learn the way their products will succeed. In fact, most of the time, the experience of the existing winners cannot be replicated, and the products of large companies are not particularly replicable. For example, such as micro-letter products, not only Zhangxiaolong as a product manager of the success, more depends on the company behind Tencent's resource support and the overall strength of its team.