As mobile Internet becomes more and more prosperous, users spend more and more time on mobile end

With the growing prosperity of mobile internet, users spend more and more time on the mobile side. InMobi's research report shows that consumers spend more time on the mobile side than on television. The number of people viewing messages over the mobile side is also increasing, with a survey from return path saying 88% of people look at their mobile mail every day.

December 5, Focussend officially launched mobile-side mail. Ms. Liu, marketing director of Focussend, said that since people had become accustomed to reading messages on the mobile side, traditional messages could not be adjusted for mobile changes, As the leading mail marketing enterprise in China, Focussend launched mobile-end mail to help more enterprises improve the experience of mobile-end mail users.

What is a mobile-side message?

Mobile End mail, also known as responsive Mail, is aimed at different equipment environment (including PC end and mobile end), through the screen size resolution, automatic layout and content flow adjustment, reduce the mobile end of the scaling, translation and scrolling operations, to achieve the best browsing effect.

Advantages of moving End messages

The user reading experience shows the best of mobile-end mail compared to traditional mail. It can quickly attract users ' attention, prompting users to generate click Behavior, so as to improve the user's purchase conversion rate. Relevant research shows that the conversion rate of e-mail is still higher than mobile desktop, but each mobile click revenue is almost twice times the desktop click, which indicates that mobile clicks have more frequent purchases than desktop clicks.

How to apply a mobile-side message

Focussend's senior designer says the following points should be noted when applying mobile-end mail:

1, Mobile end mail is suitable for the content of the message flow layout, with a simple visual effect, layout clear message type, such as electronic periodicals, product recommendations, invitations and so on. The background is rich, the design multifarious promotion class mail does not adapt to the mobile end mail.

2, mobile mail needs to match the corresponding app application, that is, the same mobile phone on the two different mail, received mobile mail display effect is not necessarily the same. Currently, systems and applications that support mobile-side mail include IOS Mail app, Android 4.X email/oem app, Windows Phone7.5, BlackBerry OS7 + Z10.

In order to allow more enterprises to use mobile mail, focussend for its own members to provide a number of different types of templates, you can according to the needs of their own enterprises to build.

Mobile Mail has become the future trend, in the future on the road, Focussend adhere to promote the development of mail marketing responsibility, and constantly explore innovation, hope for the industry to make outstanding contributions to the development.