Asia-Pacific emerging Internet participation highest

Although often commented that group buying and city trading sites such as Groupon have lost their appeal. But the number of global Internet users buying their products is still increasing, from 30% at the end of 2011 to 44% at the end of 2013.

Of course, the characteristics of these platforms have changed quite a lot since the mainstream, such as the requirement that the minimum number of buyers to be activated for a transaction was abandoned long ago by most businesses. But there is no doubt that they have established themselves as the main preferred destinations for a significant number of online shoppers.

The analysis of this behavior from the market level reveals that some emerging internet countries in the Asia-Pacific region have the highest degree of participation. China dominates the list by 68%, followed by Hong Kong, Taiwan and Malaysia, and more than 45%. Many of the more mature markets have much lower data: The United States 31%, Australia 25%, Germany 18%, Japan 11%. However, the medium and short term future of the group buying platform seems to be confident: they are now established and will not suddenly disappear.