Atari Company Small story: Bushnell Love to use the name of female employees to do game machine code

For Atari's Noland Bushnell, it seemed easy to beat the "father of video game" Bell. But the man's undertaking is a legendary inspirational story, similar to HP's birth in the garage, where his entrepreneurial studio is located in the bedroom.

Working during the day and designing games consoles in the bedroom at night, Bushnell's life was very simple. His idea of the game was inspired by a space war game played on a mainframe computer in college. He thought, if the room as large as the computer shrink, open a coin slot, like a billiard machine in the street, it will soon be rich? With this idea in mind, he created his own first game machine, and Bell's main play in the living room was different from his game major bar. The "Pong" (Pong) arcade, in addition to the "Odyssey" can play table tennis, there is a very attractive feature, that can score, and have sound effects.

It seems to be just a little bit different, but it makes a great success of Pong. As a child, every time we walk through the electronic game room, we will hear all kinds of noisy electronic music, the music seems to be called us to play a. Later I learned that the trick was actually with the circus. Since then, whenever there are performances on the streets, often preceded by a roar of loudspeakers to attract more people, this is called "warm field."

Scoring is even more powerful. What is the meaning of a person alone, if you can play with friends, to see who is the scoring king, and how? Now, Tencent's signature game, all encourage everyone in the circle of friends to bask in the rankings, secretly contest. This simple trick, no doubt, inspires the aggressive nature of the male-centered player community, especially in pubs. "With ping-pong, no fighting, all changed to play the game." "It was a real word at the American pub at the time, and it reflected the far-reaching effects of pong," he said.

Since the end of 1972, in less than two years, Atari Company sold a ping-pong game to 10,000 units, each price as high as 1200 U.S. dollars, is 12 times times the home game Odyssey. But the bar is affordable, and soon, almost every bar, university club and entertainment in the United States is ringing "ping pong".

This is the end of the inspirational story. Next, Bushnell's story was consistent with Iron Man Stark, and he became a playboy. Instead, he chose the name of the company's female employee as the code for each potential new game machine. He was a cynical, "Atari" the name is said to come from his favorite Japanese chess, "Atari" is the ultimate Japanese chess "general" of the Japanese transliteration. Of course, as the game company's Atari, not because the boss game life personality and failure. On the contrary, in the 70 's, it was almost synonymous with video games. 1977, 2600 Taiwan-Dali video game to kill into the home gaming machine market, thoroughly unified rivers and lakes.

By the way, the Atari Company's employee list has a special name-Steve Jobs. Yes, the Apple's former boss. At the age of 19, Jobs took a semester off because of economic factors and then became a staff member of the Atari Company. Luckily he's a man, or he's probably going to be the name of the game machine. But as a male employee, he has another task--night shift.

When Bushnell and netizens were interacting in the 2014, they were asked: why did Mr. Jobs have a strange smell when he was assigned to the night shift? His answer was ingenious: "I know that jobs and Watts (the co-founder of Apple) are good friends, and Watts works at HP during the day." If I arrange jobs for the night shift, then I can have two Stevelay to work for me in the evening. This is a good plan. ”