Auto Parts also need "e-commerce"

Recently, including Delphi, Mahler, Golden Kylin, including a number of auto parts manufacturers to network as a platform to launch the first authentic auto parts online direct sales platform. For auto Parts "test Water" e-commerce, the industry gave a high evaluation, in most consumers can not directly choose the market based on the network platform to solve this problem is a good way.　　However, I think there are still some problems to be solved. First of all, how to sell? All along, China's auto parts sales channels are mainly divided into two kinds, one is to iphone store as the carrier, one is independent accessories sales.　　No matter which form, can not get rid of the whole car manufacturers to the auto parts market control. In terms of brand, Japanese manufacturers have more investment in parts and components enterprises, close relationship between the two sides, Korean manufacturers and parts companies are monopolistic relations. In the Chinese market, these manufacturers limit the spare parts suppliers to the auto aftermarket sales of accessories, but also limit 4S stores from outside the procurement of accessories.　　Network sales of auto parts can only start from the European and American models, the scope of sales has a great limitation. Second, who to sell? Auto parts are different from daily necessities, electronic products, there are installation problems. This leads to network sales of products mainly concentrated in wipers, foil and other simple goods, such as car navigation, reversing radar, spark plugs, oil filters and other commonly used maintenance accessories, even if there is supply, there are very few consumers to buy.　　On the one hand will not install, on the other hand worry about unauthorized installation will affect the car's warranty.　　It is reported that the online direct marketing platform to start from group buying, target groups aimed at auto repair institutions, car with retailers and corporate customers, in the gradual establishment of a strong database system, and with the fast repair shop together, in order to allow more consumers to trust online purchase.　　Even the sponsors of the online direct sales platform admit that it will take another 4-5 years to fully implement the mode of the Business-to-consumer. If auto parts suppliers can expand their sales through Network direct sales, accumulate brand awareness, improve their own strength, help to get rid of the control of automobile manufacturers, so that auto manufacturers from the dominant position, into a reciprocal position between the two sides.　　In addition, if the accessories on the network can be marked, the car after the market "fish mixed" can also play a certain deterrent effect, change auto parts "4S shop too expensive, auto parts city too fake" phenomenon. In any case, the "E-commerce" of auto parts is a good thing for consumers. Liu Zhoo share to:>> more