Ba le Yao Jianjing: micro-Film into the outbreak of new regulations to raise the industry threshold

July 13 News, SARFT recently issued a notice, the provision of network television, micro-film and other online audio-visual programs must first be examined and then broadcast. To this, the domestic largest micro-film content to provide Shangbale said, resolutely support and actively respond to radio and television new rules. A variety of audit mechanisms will be introduced and other producers will be helped to improve the quality of their content, said the agency. In recent years, the in-depth development of video industry, relying on the provision of free online viewing access to the major video site competition is increasingly fierce, differentiated video content has become a video site for users of strategic weapons. And with the increase in the cost of the film and television drama, the major video sites began to network drama, micro-movies and other homemade video content. But at present some micro-films because of the production of shoddy, vulgar style of content, affecting the overall image of domestic micro-film, endangering the healthy development of the industry, the need for norms. In this regard, July 9 SARFT and the National Internet Information Office jointly issued the "on the further strengthening of network drama, micro-film and other network audio-visual program Management Notice" (hereinafter referred to as notice), clear the Network audio-visual content norms development measures. In view of the network drama, micro-film and other network audio-visual program management, will take the "self-audit self-broadcast" system. We encourage video program service organizations to produce, produce and broadcast excellent online dramas, micro-films and professional audio-visual programs. "The new policy will help to improve the micro-film industry standards, which would lead to more good works," said Yao Jianjing, CEO of Pattaya. Yao Jianjing said that with the increase in the industry threshold, micro-film will be from the grassroots to specialization, regularization development. With the concentration of capital and resources, the entire industry will enter a real outbreak. Some excellent talents and excellent institutions will get better resources, so that the emergence of a number of listed companies will emerge. Yao Jianjing said that the current micro-film brand value has begun to be recognized by some large advertisers, the future development potential is enormous. "Ba Le has been with modern automobiles, China Unicom, such as a number of world-renowned large enterprises to cooperate." "Insiders believe that because the micro-film through the Internet platform, there is a strong and easy to spread." Therefore, the influence of the micro-film will be more and more big. Therefore, for advertisers, micro-film is a low-cost channel of high quality, but previously because many production agencies do not have the strength and ability to produce good works, resulting in uneven industry content. The introduction of new regulations, urging the micro-film industry to develop healthily for the entire industry to take off the wings.