BAT frequently dabbled in mobile medical industry in the next outbreak?

The impact of the Internet on traditional industries has brought an interesting phenomenon to determine whether an industry will usher in the outbreak of opportunities, in addition to looking at the relevant market policies, but also can refer to the bat Big Three whether there is frequent participation, this phenomenon in these two years especially prominent, financial, taxi, education, banking, film and television and other fields have been breached, has now spread to the health care market. Since the end of last year, the Voice of mobile medical care is increasing, especially at the beginning of Ali investment Citic 21CN caused the industry's attention to bat in the mobile medical field, and in the recent Tencent 70 million dollar investment in lilac garden, the topic about BAT's participation in the field of mobile medical competition is completely detonated, The recent increase in the number of industry analyses around bat and mobile medicine seems to herald a market explosion in the mobile medical sector. In addition, the fake giant millet investment nine health care has further stimulated the enthusiasm of the industry, mobile medicine has aroused popular concern. When an industry frequently mentions bat, means that the industry is in a fast-rising period, and behind the meaning or a point of truth, in the country has the ability to deeply change the medical industry to penetrate the Internet field of players is only bat, bat's role in the Chinese market, it seems that is not only the symbol of the Internet, and become the market economy chain whole industry transformation catalyst.　Back to the subject, bat is serious about the mobile medical market, and is active, especially Ali and Tencent, investment Citic 21CN and Alipay to build a future hospital action are seen as Ali pry medical market determination, and Tencent in addition to 70 million investment clove garden, hand Q has also begun to build a health center platform. Bat three, Ali and Tencent has acted quite quickly this year, frequent shots, and Baidu in the mobile medical field performance of relatively conservative, but to the understanding of mobile medicine, Baidu is undoubtedly the most, to know that medical ads for Baidu revenue has made great contributions,　Baidu is more keenly aware of the opportunities for mobile medical market than at, and the market position of mobile medicine is also crucial to Baidu. Ali thought clearly straight into the medical medication Ali development of mobile medicine strategy is clear, is directly into the health service link. Investment Citic 21CN for the improvement of the drug network consumer market, especially the end of the year or will open the prescription drug market, medical and electronic service is the basis of Ali, and the layout of the future hospital, is to master the entrance of medical services, these two steps are completed, Ali mastered the important link of medication. Tencent is not ready enough to continue to supplement Tencent in the mobile medical field is still in the exploration period, investment clove Garden is to first draw a strong partner, while the health center of the hand Q is still just an empty table, from playing a real role is still poor far. Whether it is lilac garden or hand Q health Center, can not see immediately play market value. It is not difficult to imagine, clove garden and hand Q Health Center in tandem is a predictable visual development planning, however, Clove Garden's core advantages in the doctor's resources, and the doctor's resources to receive the hand Q Health Center for users to use there are many problems,More need to wait for the market to mature. However, regardless of hand Q health Center, or the future of a vest of the micro-letter Health center, or set up a separate Tencent Health center, only the Lilac garden a card still appears Tencent in the mobile medical field of the power is relatively thin, clove garden and Tencent Health Center of the wiring combination is also difficult to be bullish, which involves network interrogation, More difficult to solve problems such as medical practice. So, next Tencent may continue to invest in supplementary mobile medical forces. Baidu Foundation good or in the pressure-note cloud platform Baidu in the mobile medical field also in action, just not to at that big money aroused public opinion, Baidu was quietly built in the Baidu Health platform, in addition to providing some health care knowledge, but also to provide network registration services, many hospitals have joined this platform, Baidu in the medical field of hospitals and drug companies can not be underestimated influence. In addition, in addition to the health platform, Baidu also built a dulife intelligent hardware platform, the main health monitoring card, health hand ring, ECG, blood pressure meter, body fat measuring instrument, intelligent weight scale, skin tester everything, but at present, the main health of the smart device is not used, Baidu set up health intelligent hardware platform is more for the market card position for the late preparation. Also, Baidu and Beijing cooperation in the Dulife intelligent hardware platform on the basis of building a Beijing health cloud platform, in essence, whether the Dulife intelligent hardware platform, or the Beijing government to cooperate with the Beijing Health Cloud Platform, the final foothold are the use of large data and medical services combined. What problems can mobile medicine solve? Simply read the introduction of the bat mobile medical care, we have to point to the actual, not followed by the bat yy mobile medical future prospects, we still care about what mobile medicine can really solve the problem.　　Mobile medicine is a more than a combination of the Internet and medical services, there are many other claims that mobile medical care can be broadly divided into wearable health devices, medical apps, health-care data and medical O2O, but there is a general correlation between the four categories of the boundary comparison model. The market foreground of mobile medicine depends on what problem it solves first, comprehensive current types of mobile medical projects, network registration, electronic medical Record report, common disease prevention and monitoring, long-term monitoring of chronic diseases, disease exchange analysis, medical case sharing, network sale of pharmaceutical equipment, network interrogation, medication (disease) inquiries, medical services market monitoring, Medical IT systems and so on, these functions seem to be very good, but in essence, only to upgrade the level of medical services, and does not solve the essence of medical problems, the essence of medical problems is the shortage of doctors resources, public hospitals with medicine, medical insurance system is still not perfect and so on. Therefore, from the actual situation, mobile medical care is very good, but can not effectively solve the essence of medical problems, more is icing on the cake, to provide better quality medical services. The data information produced by the intelligent hardware-led forward monitoring can judge the health of the human body, and the network can reduce the time cost of the users, and from these two aspects, mobile medical care hasMarket, but in a short period of time can not pry into the current medical system in China. Of course, change is a slow step, in the mobile medical industry chain, the value system or will have the opportunity to redistribute, patients, hospitals, insurance companies, medical equipment companies will be the value of the new industry training, for entrepreneurs, mobile medical opportunities still exist, however, the current domestic mobile medical field of profit model, Most are in the groping stage, patients, hospitals, insurance companies, pharmaceutical equipment companies and other industrial chain participants, are early on the entrepreneur's revenue list, selling hardware, selling data, selling content, selling services, selling the system of anything, where there is money, where there are entrepreneurs. Forward monitoring and post-medical treatment which is more potential in my opinion, mobile medicine can now be divided into two major markets, one is for the elderly and infirm obese people who are not sick or have chronic diseases of the population, with wearable health smart devices as the core of the forward monitoring market, medical large data services are also closely related to this market And the other is to provide network medical services to those already affected who need medical advice to improve the efficiency of medical services by reducing the time cost. From the current maturity of the domestic medical market, intelligent equipment-led forward monitoring market is too small, the development will not be too fast, manufacturers need to frighten, coax the means to promote market consumption, compared to the general adaptability of strong, can improve the efficiency of the network to seek medical treatment market greater, more opportunities, more direct demand. The selling points of the forward monitoring services provided by wearable health equipment are for monitoring-monitoring-re-monitoring-reminding medical care, which is more suitable for those who have high quality of life, and for most users in the country, current forward monitoring services are not readily acceptable. However, businesses will always have a way, scare and coax marketing means is indispensable, just like the concept of radiation protection will frighten pregnant women to buy, but the actual effect of radiation clothing everyone understand. And coax is to love the elderly as a selling point, coax consumer filial piety for the elderly to provide health monitoring services, by the way to tell you if not effective monitoring, once the disease may produce more medical fees to coerce, a coax two scare, many still have the economic ability of consumers also succumbed. With the rise of the economic power of the people, wearable health equipment does have a good market potential, but the individual is more optimistic about changing the efficiency of the current medical treatment services market.　　General procedures for medical treatment are: registration (queuing), interrogation (queuing), check (queue), test (queue), report (queue), Doctor interpretation Report, prescribe medicine (queue), go home/medical or hospitalization (no bunk), stay in hospital, accompany, re-test, observe, operate, recover, review dressing, and recover thoroughly. It is not difficult to see that a set of medical procedures down, time and money are put in. Can alleviate, solve the doctor difficult, the doctor expensive can more direct pry move the bigger mobile medical market. Mobile Medical final player or bat as long as can pry open the control dynamics, changes the market policy, the mobile medicine has the undisputed development prospect, but now also must look at the health department's wink, the mobile medical service becomesThe next set-top box market is not impossible, who can guarantee that the Ministry of Health will not become the SARFT, after all, the medical field vital, the government can not easily completely let go regardless of, the policy and market still need a long running-in time. In addition, a brutal fact is the last big player in Mobile medicine, I am afraid that the bat three giants, one bat rich, can buy some potential and scale of mobile medical companies, and then bat control of the domestic Internet traffic, for mobile medicine such as sick when anxious, not sick when the cumbersome services,　Only the Low-frequency secondary existence, which is to pay treasure wallet, Baidu Direct number, Tencent micro-Q the biggest advantage. So what's the problem with mobile medicine? Wen/Wang Liyang attention to micro-credit: technology does not spit unhappy (Tucaokeji)