Beep and quick taxi "burn money" war is not the outcome

For the traditional taxi mode has become accustomed to, we have to take a taxi often to the street, see a taxi to reach to stop, and let us disappointed again and again, not a car is the drivers are refusing to hire, especially in rainy days more difficult to take a taxi. Now mobile internet taxi industry new breakthroughs, casual smartphone popularity, taxi real-time booking software in endless, in Europe and the United States taxi industry, http://www.aliyun.com/zixun/aggregation/2292.html "> Mobile phone taxi software has successfully solved the difficult city of taxis and get good results.

One, "Burning money" endless

There are many popular taxi software now, including a tick-tock taxi and a quick taxi, and has formed a "North tick, South Fast" of the general pattern, the industry a word "burn money", the current tick-tock taxi and quick Taxi is playing price war, completely regardless of profitability, as long as efforts to rob the market.

In this mode of competition has also appeared the elimination, the rocking recruit car so was squeezed out. However, the two large taxi software also has backstage, in the capital level alongside the giant will naturally benefit a lot, the most important is "not bad money", for the not yet profitable taxi software, large-scale marketing can not be separated from the investment side of the financial support.

From Tencent and other places to raise 100 million of dollars of tick-tock taxi also in the "burning money" to carry out the taxi lottery for passengers, passengers use tick-tick taxi to hit a car can get a lucky draw opportunity, gifts including charging treasure, lottery tickets and even luxury cruise double tour. Starting from January 10, tick-tock taxis also subsidize every order to pay for the micro-letter payment--a subsidy of 10 yuan to the driver and a return of 10 yuan to the passengers. At the same time, tick-tock taxi also launched a "Daily 10,000 free single" of the Big marketing.

As a tick-tock taxi's biggest competitor, the quick taxi behind has Alibaba when the patron. A quick taxi. Last June, the 8 million dollar a-round financing led by Alibaba was completed.

Tick-tock Taxi and micro-letter payment from January 10 onwards to launch a "legislative reduction activities" to give passengers and drivers each 10 yuan/single return. Recently, tick-tock taxi released data show that from January 10 to February 9, the average daily micro-letter to pay orders for 700,000 single, total micro-letter payment order is about 21 million orders, the total subsidy of up to 400 million yuan.

Quick Taxi is more natural than tick-tock taxi, pay treasure purse and quick taxi joint announced 500 million yuan, in the maintenance of passengers each single award 10 yuan, on the basis of each single bonus to the driver 5 yuan, a total of 15 yuan, in order to win the use of clients. Quick taxi in cooperation with Alipay since, the average national day order is 1.28 million, the peak period of orders amounted to 1.62 million, the average daily 60万来 from Alipay orders, accounting for the total number of orders of 40%; In the country, fast taxi has more than 500,000 drivers and 40 million passengers of the number of users, A quick taxi has clearly indicated that the subsidy is 500 million yuan.

Originally after the spring Festival, I thought that the second round of the subsidy was weaker, at least add the "vitality", the use of tick-tock taxi, through the micro-letter payment, taxi drivers to return each single 5 yuan, a maximum of 5 a day, the passengers each single return 5 yuan, a maximum of 3 a day. Quick taxi also cut the amount of subsidy. Media reports, including Beijing, Shanghai, Shenzhen and Hangzhou city, in 4 cities, the driver's reward from the original 15 yuan/single into 10 yuan/single, the number of daily pens is still 5. In addition to the above four cities, the driver end of the award from 15 yuan/single to 5 yuan/single.

But then tick-Tock began to have a variable, just yesterday tick start third round subsidy: passenger use micro-letter to pay minus 10 yuan; drivers in Beijing, Shanghai, Shenzhen and Hangzhou use micro-letters to pay for the fare, each single, 10 orders a day, the drivers of other cities each day before 5 per single prize 5 yuan, after 5 per single award 10 yuan; Beijing, Shanghai, Shenzhen, Hangzhou drivers use micro-letter to pay the fare, a single award of 10 yuan per day, 10 single, the drivers of other cities every day before 5 per single prize 5 yuan, after 5 per single award 10 Yuan; All City drivers use micro-letters to pay 50 yuan for the first redeployed award.

At this time the quick taxi began to anger, the kind of, to the injury, and then a ruthless recruit: quick taxi subsidy to 11 yuan said to be forever than peer, even if you tick the subsidy to 12 yuan, on the subsidy of 13 yuan.

The latest news, tick start, passengers use the tick-tock taxi, and use micro-letter to pay the fare, each time can be randomly obtained 12~20 yuan unequal to the high subsidy, 3 times a day; tick-tock Taxi and Tencent game, will be used every week to use tick-tock taxi micro-letter payment fares more than 10 users, the most popular micro 1 of the high-end fighter jets in the National Aircraft War will send 1 million aircraft in the coming week. It is obvious that tick and Tencent are the resources and price wars.

On the afternoon of February 18, a quick taxi and a new action, and pay treasure payment per order at least to the passengers 13 yuan, 2 times a day.

It's similar to the tick-tock game with Tencent, the quick also took and Taobao, the way the cat cooperation, quick Taxi users with Alipay payment accumulated 5 times, can be given to Taobao cat platform return card one, at the same time, users can also be in the Fast Points mall Half-price Exchange coupons for gifts.

It can be said that tick and quick taxi has reached a white-hot, and subsequent development will continue.

So the ultimate benefit of our passengers and drivers, now they do not know how to burn money is why, so short time is difficult to win and win.

Second, tick the taxi to fear who?

Tick-tock Taxi opponents in addition to quick taxi, there are taxi applications from the United States Uber, recently officially announced into the Chinese market, but do not want to be involved in this burning money war, so Uber and tick tick, quick taxi is a difference, Uber rental models are more luxurious, are basically Mercedes-Benz E-Class, Audi A6 and BMW 5 levels, and the car also has mineral water, free wifi and mobile phone charging services. Uber is to take credit card registration, to the destination directly off the line, no cash. Uber is twice times more expensive than a regular taxi, Uber announced that the company is cooperating in Alipay, and that future products will be embedded in Alipay function. So Ali and Uber cooperation also let tick tick taxi fear, but Uber still have a problem, is afraid of government regulation.

Taxi application is only a microcosm of the O2O, but also to passengers slowly familiar with the mobile payment habits, in addition, the mobile payment of the driver is also a mobile carrier, will be recommended to passengers. In real life there are many high-frequency scenes can use mobile payment, but also indirectly let Ali Alipay and Tencent Micro-letter benefits, open their own another door.