Behind the rapid development of mobile internet economy: Women's economy is rising

Over the past year, the rapid development of mobile internet and the rapid popularization of intelligent terminals have detonated the economy on the fingertips. Whether Tencent, Alibaba, Baidu and other internet giants, or small and beautiful emerging internet companies, are willing to pay a huge circle of users. But do you know who is dominating the consumer of mobile internet age?

Women's economy is rising

At present, in the rapid development of society, the consumerism centered on women has become the mainstream. According to China's annual consumption data, at present, 75% of the total household consumption in the country by women to make decisions. With the advent of the Internet, especially the era of mobile internet, this consumer dominance has also been a new extension.

Last December, the first online survey of Asian women published by the Economist think-tank, the rising Asian women's online shopping force, showed in mainland China, women's right to buy cosmetics is 86%, the right to buy clothing is 79%, the right to buy food department is 78%, maternal and child supplies for 70% , household items for 63%, even the traditional is considered to be dominated by male electronic products consumption, women's right to buy the word also reached 48%, women's unprecedented consumption power and the use of family spending a strong voice and decision-making power. Investigation and analysis pointed out that, as more and more women entered the workplace, and to become senior management positions, women's income significantly increased, which became the decisive factor of female economic rise, in the future, women will be the main driving force for the development of consumer market, online shopping is to promote the new way of female consumption.

Female Internet Applications Hot

China has a famous saying, "Women can hold up half the sky." In the mobile internet era, this phrase became the most authentic portrayal of the user. 360 The Chinese mobile phone application industry Trend Green Book 2015, released shortly ago, shows that the sex ratio of China Mobile's internet users has changed quietly over the past 4 quarters, with women rising from 41% in the fourth quarter of 2013 to 47% in the third quarter of 2014, up 6%.

At the same time, a large number of or meet the emotional needs, or meet the needs of beauty, or meet the needs of women's physical health of the new Internet applications gush. In the mother and infant market, with more and more "born" "the" "after" began to play the role of parents, "Baby tree Breeding" "Mother Circle" "Baby Know" and other types of Internet applications such as mother and child springing up. The forecast said that the 2015 China Baby child Market size is expected to reach 2 trillion yuan.

Of course, when it comes to female applications, it's not a mention of shopping and beauty applications. Beauty is the nature of every woman, especially in the age structure of women mobile internet users in China, the proportion of young users is very high. According to incomplete statistics, the current Chinese female mobile internet users, 19-35-year-old users reached 57%, of which 19-24-year-old accounted for 23%, 25-30-year-old accounted for 20.7%. These young women's demand for the United States is very strong, which also prompted the Internet to create a large number of shopping guide function, beauty makeup function and even the health protection function of the application. With the continuous improvement of living standards, women's health awareness is more and more strong, related applications also rise. Menstrual application "Aunt" and the female community "Mei Pomelo" is not only deeply loved by female users, but also won the favor of capital, the completion of several rounds of financing. It is not difficult to see that the Internet market for women to apply a good prospect.

How to gold nuggets female economy

All know that women's money is good to earn, female application market Broad market prospects are more people drool. However, how to tap the female economy has become a difficult problem for many mobile internet companies. Starting from the user needs, direct hit users pain point, has been the development of mobile Internet application of the hard truth. This is also true in the area of female applications. To accurately grasp the interests and needs of women, to give better product experience and service innovation, we must focus on different vertical applications, intensive cultivation, to find the precise selling point.

For example, in the mother and child applications, professional and experience is more important. Therefore, in a dazzling range of maternal and child applications, more professional, reliable network applications can capture the hearts of expectant mothers. At the same time, as smartphones are becoming more high-end, developers should make targeted optimizations for users ' high profile handsets. For example, the development of female health app, through the collection of female physiological data and data analysis, to provide female users with understanding of their physical health and adjust the life and rest of the recommendations; the development of female beauty app, in the provision of information consulting functions, with the use of intelligent skin detection hardware, complete intelligent hardware + The information processing method of cloud database makes the application of app more accurate. In providing accurate data for female users to study and analyze, in order to provide more scientific and accurate guidance for female users, we can dig deeper into the potential needs of female users through data, so as to "understand" the users, and bring more personalized experience to female users, so as to improve the enthusiasm of female users.

In the 2014, women's Internet economy was emerging. 2015, the female Internet economy will be menacing. Facing the broad blue sea market, there are many subdivision areas to be excavated, as long as a lot of attention to her side, can do more understand "woman heart", the future will be available.