Behind the takeover of "gossip": Nokia's development bottlenecks

Sunyan more than half a month, Microsoft's purchase of Nokia mobile phone department rumors again wind up.　　The difference is that the price of Microsoft's purchase of Nokia's mobile phone business was lowered from $30 billion a month ago to $19 billion.　　June 2, Nokia official began to refute the rumor, said the rumors groundless.　　Interestingly, the takeover rumours were all over the world, while senior vice President Liang Yu of Nokia China, South Korea and Japan left on June 1, taking over the business in China by Giles, senior vice president of the global sales business. Liang Yumei's big China business grew 30% in the first quarter of the year, the highest growth rate in all of Nokia's regions. "As a senior executive who has worked in Nokia for many years, Liang Yumei must have deep feelings for Nokia, leaving the job as one of the most helpless options," he said. Zhang, general manager of the media, said that while Nokia's low handsets were squeezed by Chinese manufacturers, they could not beat Apple and other emerging Android handset makers in high-end smartphones.　　But it does not mean that Nokia has implemented a few years of transition to mobile Internet strategy is a failure. Nokia app stores are not as rich as Apple's App store, but they're not as good for apps as Apple. "Nokia's question today is whether Nokia's board of directors and shareholders care about the short-term benefits of price volatility, or whether they can support the company's management decisions as always." "Zhang pointed out that Nokia today's problem with Motorola from the peak of the mobile phone market, the same as the encounter is" big business disease ", the company's shareholders may be too much participation in the Company's operations and decision-making," the reason for Liang Yumei should also be based on this. "In fact, Nokia's board of directors and shareholders of the company's business intervention traces, in the Nokia Kallasvuo leadership period has shown."　　Last July, Nokia CEO Kallasvuo said on the eve of his departure that he should ask the board about his personal future. "If the company's shareholders intervene too much, it makes it hard for the management to make bold decisions." And in the mobile phone industry so fierce competition today, there is no decisive and wise decision to win in the future market competition.　　"Zhang said. In fact, Motorola's success on Android phones today is one of the best proofs. "The key reason for Motorola's loss to Nokia was that shareholders intervened too much to make new product development and time-to-market too long to keep pace with the market," he said.　　"A middle-tier Motorola China company," said the first financial daily, Motorola mobile phone business CEO Sanjay after taking office, began to split the handset business, the main reason is for shareholders no longer interfere with the company's business decisions.　　After nearly two years of hard work, Motorola's market share in Android phones has been inferior to Samsung and HTC, but it has also succeeded in creating the image of smartphone makers. Looking back on Motorola's mobile phone business history, it is not difficult to understand that after joining Nokia, there will be Microsoft's acquisition of Nokia mobile phone DepartmentRumors。　　A bit of a resemblance to the Sanjay approach was that after the arrival of the company, Nokia's terminals and services division set up two separate business units for smart terminals and mobile phones, while Nokia reported financial information and sector performance in the second quarter of the year in line with the new operating structure. "Split the handset division into smartphones and smartphones, with the smartphone sector and Microsoft working together naturally.　　Zhang said that if Microsoft had a capital-related partnership with Nokia's smartphone business, there would be more room for elop to make business decisions. Independent It commentator Wang bin also said that Microsoft in intelligent terminals need a very dedicated partner, only in this way can resist Google and Apple for its future market threat. If we can use capital to bind the global mobile phone market ranked first Nokia, will be the best choice.