BEIJING-Shanghai Ear Deep Sales Department Survey: The room is obviously less people

On the evening of 19th, the central bank announced interest rate hikes; 20th, the housing construction Ministry announced that the deposit and loan interest rates are adjusted accordingly today. For the central bank to raise interest rates, the real estate sector general evaluation is "unexpected but understandable", but after the encounter with the regulation, the 34 months of the first rate hike, the real estate sector will affect how?　　The first day of interest rate hike, "daily economic news" to Beijing, Shanghai, Guangzhou, Shenzhen and other four domestic benchmark real estate market, directly hit the sales scene. Beijing 200 Group of intention to purchase 30% give up every reporter Ye Shuli from Beijing, October 20, "Daily economic news" reporter to the identity of home buyers to visit a number of properties, found that the overall Beijing property market interest rate increase significantly.　　20th Beijing Zhongyuan Real Estate to the previous 200 groups of prospective home buyers survey results show that the interest rate hike, of which nearly 30% customers clearly said in the near future to abandon the purchase plan. Sales scene of the 20th 2:40, the "Daily economic news" reporter to the identity of the buyers came to Beijing East three ring outside the Beijing Vanke, Vanke Blue Mountain Court.　　20th, the weather in Beijing, the construction site workers are in full swing to catch the progress of the project, however, in the sales office, the reporter found that with the real estate site in sharp contrast is that the sales office does not have a house-looking person.　　A female salesman told reporters that two times after the adjustment, the housing people began to reduce, 19th, the sudden increase in interest rates, also led to a lot of intention to look at the house is inclined to choose a temporary wait and see.　　It is noteworthy that the reporter stayed in the sales office for 15 minutes, this 15 minutes, the sales office did not see a room to appear. Reporter visited Jinrongjie in Beijing's real estate Rong Sheng Home, also found sales office.　　During the nearly 10 minutes of the reporter's stay, only one of the house-looking people went to the property. "After September has been wanting to buy a house, but after the new deal on September 29, I decided to wait and see the situation, this rate hike explained that the regulation is still continuing, so I choose to continue to wait and see." Today just passing this side, casually come and see.　　"The man surnamed Li confessed to the daily economic news reporter.　　The intention of buyers tend to wait and see the above Li surname home buyers "again look at the situation" mentality is not a case, home buyers hongming is the same. Since September, Hongming has been looking for rooms throughout Beijing because of her pregnancy. 20th in an interview with the Daily Economic news reporter, Hongming to "see again." The reason he is watching is that "higher rates seem to have an impact on house prices." But at the moment I'm not sure how much the rate hike will affect the price. However, he says, from the impact of individual policies, this rate hike is less influential than the previous down payment ratio. "Because raising interest rates will only increase the monthly payments by $ one hundred or two hundred, it is acceptable." And even if the down payment ratio increases 10%, the cash pressure that brings is 100,000 ~20 million yuan.　　"At the same time he is worried that raising interest rates means that the country's property regulation is still going on and that house prices are likely to fall, so he decided to wait for a while." This by willing to buy a house turnFor the wait-and-see mentality in the sample survey showed more obvious.　　20th, Beijing Zhongyuan Real estate to the previous 200 groups of buyers intended to purchase the results of the survey, nearly 30% of them, that is, nearly 60 customers express the intention to temporarily abandon the purchase. In an interview with the Daily Economic news reporter, Beijing United properties Deputy general manager Yang Mingli said, according to the Beijing United Properties 20th from the market level reflected back of the information, interest rate on different types of home buyers influence is different: for example, Beijing Shunyi Central Villa District, most of the buyers are high-end customers, they have strong financial strength, Basic to cash the entire purchase, the lender is not much, so the interest rate on their impact is not small; and for Fulichen, hundred sub-Bay Area, because the main property buyers to improve the demand mainly, although they also loan to buy a house, but compared with the first-time buyers, their strength is more substantial, so the impact is small; for the south of Beijing, Daxing District and other real estate　　, such as the Golden Fragrance county, Poly Jasmine Mansion, and so on, the basic first-time housing buyers mainly, limited financial strength, the most sensitive to interest rates.　　Guangzhou sales staff worried about check-out every reporter Zhu Ling from Guangzhou before the real estate market has been the policy regulation, but many experts still on the property prices this year optimistic, but when the central bank announced a low interest rate hike, "house prices will enter the Downlink channel" has become the mainstream view of the real estate sector in Guangzhou. October 20, "Daily economic news" reporter came to the recent turnover of the market leader in Guangzhou Asia Yuncheng Sales Center.　　In the last one hours of the reporter's stay, only 3 customers have been consulted, the whole sales site sales staff than customers, and the national day during the scene of people crowded different. At the sales site, Mr. Zhang, who came to see the plate with his friends, told the Daily economic news reporter that he had intended to buy his second house in the Asian Games, but as the central bank raised interest rates, "We are now looking at it again, not anxious to buy, we are afraid (after buying) price drop." "Before the loan, the interest rate also hits 70 percent, now not only does not have the preferential treatment, the interest rate has also raised, the overall pressure is big!"　　He said he had decided to postpone his current plan to buy a house, adding that his first set of properties had not yet been repaid.　　The scene to see Mr. Luo is a foreigner, has been to Guangzhou for many years, at present in Guangzhou Tianhe District and Huangpu are home, Mr. Luo plans to buy more than 100 square meters in Guangzhou Asian Games more than a large type of housing, convenient for children to go to school. "The worry is not the central bank raising interest rates, I am mainly worried about the possible housing tax and other taxes."　　Mr Luo said he intended to pay in full, so the central bank's interest rate hike did not have much impact on him, but the expected property tax would make Mr Luo worried that the pressure would increase.　　After the reporter came to the old city of Guangzhou Dongshan Collar Plaza, the real estate close to the subway, but also belong to the school district room, so despite the price as high as 30,000 yuan/square meters, National day still attracted a lot of people to see the house. But the first day of interest rate hike in the central bank, reporters in the real estate sales site found that almost no one to see the house, many sales staffDoing nothing, popularity is much worse than national day. The agent of the project, said Miss Lin Fu-rich real estate during the national day is very prosperous, now the policy, but also to work time, fewer people.　　According to her, affected by the new deal, some customers are afraid to check out. Shanghai Investment Guest: It's not a good time to buy a house. Every reporter Zhang Ye bright from Shanghai Shanghai Minhang, star Bay Sales department, dozens of soft and comfortable sofa all empty, huge sand table, only around 3 people, another two buyers with sales to the real estate site to see the model room.　　This and October 10, the scene of the Sea of star beach sales scene formed a sharp contrast. According to the sales lady, a total of 5 buildings were launched in the first phase of the property, of which 3 have been sold out basically. Only a few sets of listings, while the other two, there are more options, but a live-looking investors to the daily economic news reporter said: "Recently is not a good time to buy a house, interest rate is on the one hand, more inconvenient to buy a house, or a restraining order. "Busy signing not busy sales October 7, Shanghai issued a" limit purchase order ", the provision of local and foreign buyers can only buy a new set of rooms. October 10, Shanghai Star River opening, the sales department outside the parking team stretches two kilometers.　　Of the hundreds of private cars, the word "Zhejiang" began to account for about 1/5, most of which are "Zhe C", the opening of the Wenzhou licence. On that day, Vice President Liang, such as a number of star star in all the scene, from all over the home buyers are occupied the sales department up and down two floors.　　Transport buyers to the model room to visit the battery car, full of one after another. By contrast, yesterday (October 20) The real estate scene looks a lot chilly. On the long road, almost no private car, only a "Shanghai a" license plate bus stop.　　Sales site in the second floor, sales staff twos and threes standing in the corner, several staff sitting in front of the computer. "It's mostly busy signing up now. "A sales lady told reporters that the first phase of the Star River has launched 5 listings, of which 6th, 8th and 9th have been sold out," the three buildings are only a few sets of listings, will soon be sold. 10th and 11th, there is a relatively large choice. Already scheduled listings are unlikely to exit, because customers have paid a deposit of 1 million yuan, if check-out, the deposit is non-refundable.　　"According to the Shanghai online real estate up to 6 o'clock last evening data shows that the Star River has 98 sets of listings, has paid a deposit of 69 sets, in addition to 78 sets of housing available for sale." Investors say they don't have room to fry. Mr. Chen is a senior investor from Zhejiang province. According to his introduction, in the 2007-year property market regulation, he once bought hundreds of houses, in addition to a large number of shops.　　Yesterday, Mr. Chen used the opportunity of business trip to the famous Star River. In an interview with the Daily economic news, Mr. Chen said he has now stopped buying a house, "now is not a good time to buy a house, the rate hike has an impact, but the most affect me, or limit the purchase order." The sales lady at the Star Cove told me that ifWithout a year or more of tax proof, it is impossible to borrow money.　　"The impact of interest rate increases may not immediately appear in the property market, although the price hike after the home purchase cost increases again, but yesterday, Hangzhou, the opening scene of a real estate still ushered in a large number of home buyers, as of yesterday two o'clock in the afternoon, the real estate 232 units have been sold out. Mr. Chen said to this: "This property is remote, the price is relatively low, high level in 7500 yuan/square meters, the average value of the garden house is only 9000 yuan/square meters, for the rigid demand for home buyers, the attraction is relatively large." Also attractive to me, but on the one hand I was limited to purchase orders, on the other hand, this rate hike may be just a start, ordinary buyers are not as sensitive as I am. "Squeeze toothpaste" type of open or regulated in the property market constantly under the background of regulation, many developers did not choose direct price reduction, but adopted a "small number of batches" of the sales strategy to test the market response.　　According to the online real estate show, October a total of 24 new listings, of which only the Star River, Ren Heng Yi Ting and Jia Bao Purple Bay 3 items supply more than 30,000 square meters, the remaining 21 items are not up to the government 30,000 square meters of the minimum push demand, push volume in 15,000 square meters of the number of real estate 15. In fact, developers of this "squeeze toothpaste" type of opening mode, in the previous regulation is not uncommon, and in the "rate hike" this depth impact on the property market after the sacrifice, take the "Squeeze toothpaste" type of opening the developer may be more and more, but in the "Shanghai 12" regulation rules, Shanghai Municipal Housing Bureau has clear provisions, Project scale of more than 30,000 square meters of housing projects, batch application for pre-sale certificate area must not be less than 30,000 square meters, project size less than 30,000 square meters need to apply for a one-time pre-sale certificate.　　Developers adopt this type of opening, or will be subject to the attention of the relevant departments.　　Shenzhen Experience limited to buy "high pressure" not afraid to raise interest rate "surprise"? Every reporter Humin from Shenzhen from the central to the local control, the real estate market recently ushered in a hike, it is "worse."　　However, from the "Daily economic news" Yesterday (October 20) to Shenzhen, a number of real estate sales site on-site interview, buyers are not very concerned about the interest rate hike, that a small increase in the total cost of home purchase, the monthly increases of more than dozens of yuan on the repayment pressure, "affordable".　　A number of prominent Shenzhen property developers in the interview also said that the Shenzhen real estate market really has a profound impact on the earlier "Limit purchase order", the policy has played a role in the situation, the power of this increase will be smaller. Yesterday afternoon, "Daily economic news" reporter in Shenzhen baoan Central District, see, Baoan Stadium is in tension construction, plus subway construction site, the whole region is busy.　　In the vicinity of the central district, gathered in the pattern of Flower County, Sizin, Huahai Garden and many other sale. Reporter in the "Oriental Manhattan" said the pattern of the flower county scene, two-phase real estate is under construction, tenStaff to dress neatly, in the sales office waiting for the arrival of buyers.　　However, the sales scene is not lively, in the reporter stay about half an hour, only a few buyers came to see the house. "Less traffic is mainly due to the end of project sales, and the purchase order also allowed the recent decline in overall turnover," he said. As for the rate hike, one months (mortgage) repayment may be more than dozens of yuan, (for buyers) almost no impact.　　"Sales office staff told reporters that the project two from June open to now, most of the house has been sold, currently only one of the remaining houses have not been sold, another one is not available for sale." September 30, Shenzhen issued local regulatory measures "limit purchase order", resulting in the Shenzhen property market volume was frozen.　　Shenzhen municipal Planning and land and Resources Committee transaction data show that the past week new house turnover of 507 sets, compared to the national Day of Gold week before 4 days, the city's new house turnover of nearly 2000 sets. For the night before the introduction of the policy, a live to see the house of Yang surname home buyers to reporters: "I belong to just need to buy a house, the total amount of loans is small, plus interest rate increase is not large, repayment pressure has not increased much, so not particularly concerned." He also said that the Shenzhen prior to the "Limit purchase order" instead of concern, "not deep households can only buy a house, plus the down payment mentioned 30% this year, this let us buy a lot of people more consideration." "Then the reporter came to the nearby bliss?" Happy coast, here gathered including the Central, central Plains, Shihua and other well-known intermediaries, including many stores. A Sino-Union real estate business manager to the "Daily economic news" Reporter said that the interest rate hike for the current market, has not produced any impact, a short day time also can not see what changes in the market.　　In his view, the interest rate hike is not large, for ordinary borrowers do not have too much burden. In addition to ordinary buyers, but also investors said the rate hike on its investment strategy has little impact. Yesterday, a mansion investor, who declined to be named, said he did not care about the rate hike, adding that "at least 5 interest rate hikes will have an impact".