BEIJING-Shanghai Spike deep property market encountered cold property market control effect

Buyers on the sidelines, developers very cautious, the housing market "hibernate" will "wake up"?　　This reporter Wang Humo Sun Xiaojing Li Gang, "People's Daily" (March 01, 2010, 13 edition) 2010-year property market, the start is relatively cold.　　Although the off-season, but, during the spring Festival, some urban housing "0 pay", no doubt to the developers poured a basin of cold water.　　However, with the advent of the March traditional "small spring" market, the real estate trade "awakening" signs. What is the future of the property market? Is the house price going up or down?　　Buyers are on the sidelines, and developers remain cautious. How much do people expect to live in this year?　　With questions, this reporter in-depth Beijing, Shanghai, Guangzhou, Shenzhen and other front-line cities, a probe into the world.　　In this respect, this edition specially launches "The period View property market" series report, readers. The market is deserted, the property market regulation effect early Spring Festival, cold knocking at the door, the national real estate markets as if also feel chill bursts. Hibernation, cooling, rare ...　　Become the key words of the property market at the beginning. February 24, the Beijing land market conducted a "tiger first beat", 6 land to participate in the auction.　　With the new "king" of the birth of the forecast results are different, 6 land to 4.47 billion yuan deal, of which 3 plots because only one of the bidders and not the scene auction, "first beat" deserted end. The cooling of the land market is only a microcosm.　　Since the new year, a series of real estate market control measures gradually show effect. According to SouFun and other institutions, March Beijing has more than 50 project plans open, compared with previous years, the supply showed a "blowout" trend. However, supply has increased and demand is falling. January, Beijing new commercial housing deal 8698 sets, the chain reduction of 42.3%. February was affected by the Spring Festival holiday, turnover further sharply decline. At the same time, second-hand housing turnover plummeted. January 2010 Second-hand Housing Online contract volume of 13649 sets.　　and February as of 24th, second-hand housing network signed 7045 sets. The Shanghai property market is also generally depressed. According to China Real Estate Information group statistics, from February 13 to 27th, only 6 projects in Shanghai, the new housing market, a total of 459 new supply of commercial residential, 51,000 square meters.　　In the transaction, the same period of Shanghai commercial housing 718 sets, a total area of 84,000 square meters, the overall low.　　and Guangzhou, Shenzhen property market is not optimistic. From February 20 onwards, the Guangzhou property market volume began to rebound slowly. From February 20-February 27 8 days, Guangzhou 12 counties (city) property market transactions 1199 sets.　　Although the volume is still low, but compared to the Spring Festival "Golden Week" 7 days in Guangzhou real Estate sold only 35 sets, a sharp decline of 88%, a week after the data seems to look a lot better. But such deals are worth hammering. 1199 sets of trading volume, there are 540 sets of cities in the suburbs to increase the "performance", and the real representative of the market in Guangzhou Tianhe, Yuexiu, Haizhu, Liwan and other central urban areas, respectively, only dozens of sets of trading volume,Less than the usual 1/10. From the New Year's Eve to the beginning of the five period, the Shenzhen primary Room was "0" end, after a brief "awakening." From February 19 to February 21, a total of 35 new homes, second-hand housing 120 sets, although sales were significantly reduced by 75.4%, 91.6%, but prices are still high. According to the official statistics of the average price, although the chain down 32.3%, Shenzhen new house last week, the average price is still at 19785 yuan per square metre high. At the same time, Shenzhen second-hand housing market has shown signs of price reduction.　　Zhongyuan Real Estate Research report shows that the city's 175 typical second-hand property, there have been 135 of the price chain decline.　　Industry insiders pointed out that, although the new open item prices are still high consolidation, but the entire market has been investment models to cool the purchase, price increases slowed the positive changes.　　Real estate sales promotion, market temptation or should be dynamic and real estate data changes corresponding, Beijing, Shanghai, Guangzhou, Shenzhen and other first-line cities in the real estate promotion began to surge. Before the Spring Festival, there has been a group of discounts on the sale of real estate in Shanghai, after the spring festival, the phenomenon has continued, the liquidation of the Pudong Chau Gold Bridge International maximum discount can reach 150,000 yuan.　　However, the industry believes that most of the discount is located outside the ring, discounting the symbolic significance of more than practical significance. Shenzhen in the Sea of Cannes, Jia Zhao industry top grade ya garden and other real estate launched a discount, gift packages and other promotional activities, but few of the echocardiography.　　Shihua Real Estate Cai Tian North Cond Regional director Yang Shuhui said, although after the section to see the room, the consultation customer gradually increased, but the turnover rate is very low. In Guangzhou Haizhu District East Silver Plaza and other real estate, developers gave about 90 percent of the concessions, but discount prices are also in 15,000-16,000 yuan/square meters, and recently from the center of Guangzhou city 60 kilometers away from the country garden Holiday peninsula, Heng da bi-water villa, such as the outskirts of the row house and conjoined villas, launched 6500 yuan/　　square meters of "orientation price", which really attracted some spectators, produced a number of transactions, but the row house and the conjoined villas have left Guangzhou to fall on the Qingyuan block. Experts point out that most discount real estate in suburban areas. Is this a market temptation for developers or should they move?　　To be seen in the future.　　At the same time, buyers ' fears were effectively eased years ago. "I can't afford a discount gift."　　Shenzhen, a listed company in the "overseas white-collar workers," said the outrageous high prices let his home purchase plan from "dream" into a "legend."　　Many Shanghai real estate agencies also said that February ago to see a few consumers.　　"The spring festival often goes to some real estate to see, this year the house price is too high, too lazy to go," said a Shenzhen citizen.　　According to a market survey conducted by the three-level market Research Department of the Central Plains of Beijing in mid-February, 52% of the demand customers said that as long as there is a suitable availability will buy immediately, 35% of the respondents said they intend to wait for a while to see the trend of housing prices again; The off-season is lighter, many factors form the resultant force　　The off-season is even lighter, this is a major feature of the property market at the beginning of the year, but why is it so cold? "Government control, the housing market is not clear, so the markets wait and see the atmosphere."　　In the interview, the reporter heard a lot of such statements. Shang, senior analyst at China Real Estate Information Group, says that for Shanghai, the first is inadequate supply. The market supply is composed of two parts, the new supply and the stock supply, especially the amount of stock supply has a special effect on the transaction. At the end of January 2010, the stock supply of commercial housing in Shanghai is only 4.76 million square meters, which is the lowest point in history. These stock supply mainly by the tail plate, luxury villas, only rent not sold the composition, almost no effective housing, in such cases, the market transactions must be limited by new supply, the transaction data can not be very high. Second, the market is cautious.　　At present, home buyers have appeared cautious psychology, the uncertainty of the policy trend, so many buyers began to hesitate, especially to live in the middle-income of the low-end buyers. Shang said that because of insufficient supply, developers did not feel the arrival of the market cold, so the price trend has not changed significantly.　　Lack of supply caused by the transaction cooling, for developers without the slightest inventory pressure and financial pressure, developers do not need to decline to maintain sales.　　According to industry insiders expect that the first quarter of this year Shanghai market will be on the sidelines, commodity housing transaction prices remain stable.　　Li Wenjiang, chief market analyst with Rich brilliance, said that the main reason for the current market downturn in Guangzhou is the lack of supply, almost no new developments in the near future, but also because the price is too high, it restricts the transaction. However, some experts believe that, because of last year's credit easing, coupled with the housing market hot, developers cash flow abundant, so not in a hurry to sell buildings, the New Year's housing policy, they are watching; but since the end of last year, the country has issued a series of policy measures to stabilize house prices, The central bank's policies on real estate-related loans are also tightening, and local regulation policies are in place, and developers will face real capital and regulatory pressures in the second half of the year.　　A Shenzhen developer said his biggest concern was "continued tightening of bank mortgage lending policies".　　Shenzhen Real Estate Research Center deputy Director Feng that the Shenzhen property market adjustment trend has been preliminarily formed, the expected price this year "will be in the market rules and regulation of the role of policy correction." The two sessions will be held soon after the housing market policy towards the suspense lingering in the hearts of all parties.