BEIJING-Shanghai wide-depth May property market fell across Vanke and other developers price loosening

New "State 10" after the introduction of the first-line urban real estate market supply and demand relationship quickly reversed, just need consumer currency and financial chain firm developers "legations wait and see", resulting in some of the city's residential turnover in the chain 70%, but the average price is still standing at 20,000 yuan/square meters high. How long will this stalemate last? The industry has been sentenced to: at least three months. Most developers are still waiting because some local regulations have not yet been introduced. and accompanied by the decline in sales, housing prices to 10% decline slowly overcast, industry leader Vanke's property recently began to loosen prices.　　This seems to be an inspiring "signal". But calm market watchers point out that whether land prices will fall is an important factor in the future stability of real estate, depending on the choice of local government's interests. If the land price does not fall, developers are not motivated enough to sell house prices, this situation continued until 2012, the housing supply may be significantly reduced, the market repeat the 2009 situation, and then the Government to suppress, thereby unlimited "vicious circle."　　This is obviously not the impact of steel, cement and many other industries in the long-term development of the real estate industry should be justified. Beijing A second-hand housing transactions have fallen more than 50% institutions are expected to reduce the price in the fourth quarter overcast snow as of yesterday, the opening has been more than a week in Beijing northeast three ring outside the Sun ad, in Beijing real estate transaction management Online registration has been scheduled and signed listings for only 53 sets, only accounted for the launch of the 1/4 of all listings. According to the Beijing Real estate Transaction Management network of statistics, May 1 ~5 30th, Beijing, in the market, deduction of limit rooms, affordable and other policy-like housing, deal with a total of 3351 commercial housing, only for the last May 1 ~5 month 30th commercial housing 11187 sets of 30% transactions, The chain fell by 59.1% in April.　　And from May 10 onwards, Beijing commodity residential Housing has been 3 consecutive weeks daily turnover of less than 100 sets. The continued decline in turnover, the developer's enthusiasm for the opening gradually cooled. As of May 30, there were only 18 projects opening in the Beijing market in May.　　According to statistics from the Jahau agency, this figure is about half as much as the planned opening of the project in early May. However, after a one-month decline in market transactions, there was no price reduction in the new developments.　　According to Jahau agency monitoring, the May opening of the project compared to the previous period of the price adjustment, the range of price adjustment is generally between 3%~8%, and some other projects have stopped rising. Jahau Agency deputy general manager Ning analysis, under the pressure of the policy, the purchasing power of the stagnation led to real estate accumulation target customer cycle greatly lengthened, so that the date of the scheduled opening has not accumulated to a certain amount of customer, had to choose to postpone the opening.　　He expects the time window to cut prices to appear in the fourth quarter of this year. Compared to the primary room market, Beijing second-hand housing prices are not so reserved. Beijing Real Estate Transaction Management Network statistics show that as of May 30, Beijing second-hand residential transactions 12913 sets, the chain decline by more than 50%. According to the 21st Century real estate monitoring data, BeijingMay Second-hand housing prices overall appeared about 10% decline, Wangjing, Tongzhou and other areas of second-hand housing prices fell by more than 15%. The company analysts all expected that the future second-hand housing prices will be in a slow decline in the state, while the differentiation. "Most of the listings to maintain the existing price or slow decline, 20% of housing prices to increase." "Shanghai first-hand room deal shrink 70% _ developers Future pricing will be" builders "right ice this May Shanghai commercial housing turnover reached 5 years minimum. In the latest data released by you and the property market, the whole May, the weekly turnover of Shanghai new house is hovering in the historical trough of 60,000 ~8 million square meters, so that the May Shanghai commercial residential area is about 300,000 square meters, the chain April significantly shrank 70%.　　There are indications that there are already individual developers to adjust their real estate sales progress throughout the year in order to do a long-term "resistance" preparation. Lu Qilin, deputy director of the Real Estate Research institute, said that even in the 2008-year low 9 and October, the monthly turnover of commercial houses in Shanghai could reach more than 400,000 square meters.　　In May this year, the turnover was only 300,000 square meters, "excluding the Spring Festival factor, the May commodity residential transactions than the trough of 2008 lower 30% or so low." "I had a meeting with the developers in Thursday and found them suffering from ' anxiety disorder '. Yesterday, an international property agency company revealed that many developers have been delayed by the property market regulation and the current volume of "torture" to be at a loss. At the moment, the delayed push seems to be the instinct of the developers--the May Shanghai new House housing is significantly "shrinking". Data show that May the city's commercial residential supply area of 950,000 square meters, the chain April big drop of 23%, also decreased by about 25%.　　According to SouFun statistics, May Shanghai opened the project is expected to have 96, but as of the weekend, the actual opening of the project only 46, there are about 50% real estate "stand up." Yesterday, a developer to the "first financial daily" revealed that the next more and more originally have a push plan developers may adjust the sales progress, try again "a small number of batches" of the push, that is, how many customers accumulate, push how many houses. Wang Shu, Deputy manager of marketing Department of Shanghai Zhong Liang Real Estate Development Co., Ltd. although the company's project-Baoshan British impression has not yet reached the pre-sale standards, but "according to the accumulation of customer push disk" is certainly the company's key sales strategy this year, "pushed too much can not sell out." For future real estate pricing strategy, most developers are secretive.　　Wang Shu said the company will be "builders", Green Group related project leader also said that several of its properties for the future period of pricing "will look at the market response." It is worth noting that the price of the sale of luxury goods by May, the May Shanghai commodity residential transaction prices remain high, for 22338 yuan/square meters, the chain April reduction of 2.6%. But individual property price adjustment opening, recently located in Shanghai Baoshan District Poly-leaf Shanghai launched a number of listings, including small huxingCall price 15500~16500 yuan/square meters, down to the last 10 ~ December price Level-in this January-March, poly-leaf Shanghai sold the average prices of 18000 yuan/square meters.　　Guangzhou primary Room trading volume fell 30% Vanke is now the price of loosening Zhang Yanhong although the implementation of the real estate regulation in Guangzhou, "the most moderate" version, but still failed to curb the market decline trend, in May, the local one-bedroom online contract volume in April more than 30% decline, the average price also slightly down 5.6%. Guangzhou Real Estate official website Sunshine Home margin data show, May 1 to May 30, Guangzhou first-hand residential area of 447,000 square meters, the chain fell 33.8%, the deal area is only 394,600 square meters in February this year's "land", the second low volume since this year, the number of transactions for 4025 sets　　, down 32.5% on the chain.　　In terms of prices, May Guangzhou first-hand residential average price of 10539 yuan/square meters, the chain down 5.6%, which is the second lowest in this year's average price, only slightly higher than February 10252 yuan/square meters of the average price. Corresponding to the decline in turnover of 30%, the new supply of primary housing in Guangzhou in May also fell by 30%.　　Data show that Guangzhou 10 district two counties to increase the supply of housing 2462 sets, compared with 4001 sets last month 38.46%, the new increase in the area of 321,000 square meters, 465,300 square meters than last month 31.01%, whether the new number or new area, the supply is significantly less than 30%. It is worth mentioning that, although the May Guangzhou trading price did not appear a sharp decline, but developers are willing to reduce prices, after Evergrande, Poly, Vanke in Guangzhou also began to adjust prices. Vanke's name is Tianhe Royal products, a few days ago launched a new batch of goods, to 11000 yuan/square meters, compared to the previous transaction price of 14000 yuan/square meters discount obvious.　　In this respect, Guangzhou Vanke explained that the new goods introduced for the Roughcast room, so the price is lower. Guangzhou Jingwei Real Estate managing director Hingwen said that the Guangzhou trading volume drops 20%~30%, is more rational than many cities performance.　　And from the current situation of developers, the city is located in the real estate prices will not be strong, but some suburbs of remote property price adjustment power is more obvious. Shenzhen first-hand room deal fell 60% _ individual developers preferential margin of tens of thousands of Huang in the market after a period of stalemate, the Shenzhen Local enterprise Jia Zhao Industry took the lead in the initiation of price promotion activities recently aroused market concern.　　But some developers said that the Jia Zhao industry is only a partial phenomenon, can not represent the mainstream, most developers will continue to wait and see in the future.　　May 28, Jia Zhao started the anniversary of the theme of price promotions, including the Golden Tsui Garden, tea-extraction garden and top grade ya Yuan three in the sale of 20~60 sets of different units, to 80 percent discount on sale, preferential margin of up to 10,000 yuan/square meters. Jia Zhao Industry is the first real property market in Shenzhen has a substantial price reduction case. Insiders speculate or related to their capital chain and performance。　　In this regard, Jia Zhao industry officials in the "first financial daily" interview, said the company real estate prices in Shenzhen is indeed the first case, intended to promote the market, the company's cash flow is quite adequate. Wang Gongmin, head of a property developer in Shenzhen, said in an industry observer's position: "Jia Zhao Industry is only a local phenomenon, perhaps the market transmission of a signal, Jia Zhao industry from private enterprises into the ranks of listed companies, hoping to send a strange voice in the market, but this practice does not represent the mainstream market. At the macro level, developers and policies are still at a stalemate.　　Different types of real estate developers, their market response attitude and strategy are different. According to Shenzhen Zhongyuan Real estate Statistics, from May 1 to 30th Shenzhen hand room turnover of 1319 sets, and the year-on-year decline of 84.44% and 59.11% respectively, the transaction area of 109,200 square meters, year-on-year and the chain respectively down 85.93% and 62.5%; average price 20342 yuan/square meter , Rose 57.67% Year-on-year, the chain down 1.09%.