Believe that the future is a small brand of the world

Absrtact: Ma Yun always plays the role of Prophet. In the beginning, 3 months after the publication of the winter, Ma Yun has made a new assertion: After the financial turmoil, the new commercial civilization is about to be born. Now, with the financial crisis fading away, new business civilization is ushering in a speedy realization of the Yellow

Ma Yun always plays the role of Prophet.

At the outset, the publication of "Winter Theory" after 3 months, Ma Yun has put forward a new conclusion: "After the financial turmoil, the new commercial civilization is about to be born." Now, with the financial crisis fading away, new business civilization is ushering in a golden period of accelerated realization.

will be held in September this year in Hangzhou, the seventh session of the Network Business conference, that is, "new network business, new civilization" as the theme. There will also be "2010 the world's Top Ten Network Operators", "the most honest network operators" and other awards and a series of eco-partner awards. According to the organizers of Alibaba, the Network business Conference "Focus on exploring and promoting the ' Net goods era ' formed a new business civilization and set ' integrity, sharing, responsibility ' as one of the network business spirit."

In those days, Ma Yun, who was committed to promoting the "net business Era", had been seen by many as a "big bluff", and now the number of Chinese Internet operators has expanded to 63 million in the first half of 2009. Industry experts point out that if the future of the business world as a new continent, then the process of migration to the new continent has begun, the network is the first explorers to land. "In the 21st century there was only one businessman, the net trader." Ma said.

The new Business Civilization Research Report, published by the Information Research Center of the Chinese Academy of Social Sciences and the Alibaba Group Research Center, points out that the network, net goods and network regulations are the basic elements of the new commercial civilization. The concept of "net goods" was launched in Guangzhou last May at the first net cargo trading conference According to Ma's explanation, the essence of net goods is genuine, and the core is against profiteering. Today, the net cargo meeting has been held for three sessions, and the fourth session of the network will also be held in Guangzhou this June.

Ma Yun believes that the old era of business civilization is the enterprise to its own center, profit as the center, rather than social-centric. The 21st century will be an era of new business civilizations with an important connotation of "openness, sharing, responsibility and globalization". Qiping, the Internet expert, believes that the new business civilization belongs to the world, and if China is one step ahead, it will make a great contribution to human development.

This moment seems no longer distant. We can see that the budding of new commercial civilization has appeared in various industries, cities and communities all over the world, and some pioneers with new business civilization have achieved unprecedented success in the information age and led the people around them to progress together with the spirit of openness and sharing.

Ma Yun is such a forerunner. As "Tree Green Home" activities to promote guests, to participate in the annual meeting of green Companies in China, Ma Yun busy, even "nearly two months since almost 80% of the time spent on the public welfare above." In the face of outsiders questioning its show, Ma Yun quite disagree, "if the public good is a show, China too need these show." ”

In Ma Yun's view, the new business civilization is not only driven by a new way of consumption, it also includes more content, such as the public good, such as Low-carbon. "Ali group to create ' integrity, transparency, responsibility and globalization ' of the new business civilization, to protect the environment, so we not only consciously control the pollution of the environment, reduce energy consumption, but also through our E-commerce platform to promote the entire social energy-saving awareness of environmental protection." E-commerce is driven by a low-carbon lifestyle. ”

It is understood that the seventh session of the Network Business conference for the first time proposed "personal" concept to attract more small and medium-sized network, especially the personal network business participation, this is Ma Yun "because of small and beautiful" view. Alibaba CEO David Wei has also said that he is optimistic about the development of Small Network business: "Believe that the future is a small brand of the world, store the world." 10,000 small shops will be more than one square meters of large stores. ”