Bi Sheng Selling shoes annual revenue 100 million

In Bi Sheng's view, the toy's gross profit is much higher than the shoes, because the price of shoes in the market is relatively transparent, margin is not equal to profit. Chinese parents are not very dependent on toys, on the contrary, in Chinese consumption habits, spend hundreds of of dollars to buy a pair of comfortable shoes most people can accept.

June 8, TechWeb from the inside of the Tao to obtain an exclusive Bi Sheng to all the staff of the message screenshot, this email officially exposes the investor and the amount of this round of financing, from the mail we can know that the investment Lok Tao Capital side is the German capital and Tiger funds, the amount of tens of millions of dollars.

It is reported that the German capital is a very low-key investment company, but behind it is the world's Wal-Mart family, and Tiger Fund is one of the world's largest hedge funds, currently in China has invested in excellence, when, Jingdong Mall and all the customer prudential products, TechWeb immediately interviewed the Bi Sheng, the following is an exclusive transcript of the interview:

TechWeb: Amoy in the toy industry has been a small well-known, why should the transformation?

Bi Sheng: Amoy in the toy industry has done a certain degree of visibility, its own toys are profitable, our transformation, not under the pressure of capital, mainly market prospects. If it is because of profitability, it can only be said that the size of the issue of profitability. We calculated at that time, selling toys, a year's revenue is 30 million-50 million, and if the sale of shoes, can reach at least 100 million, or even more, because the market for footwear is bigger.

TechWeb: Which is higher for the gross profit of toys and footwear?

Bi Sheng: Obviously, the toy's gross profit is much higher than the shoes, because the price of the shoes is relatively transparent, but in terms of the market, margin is not equal to profit. China's parents are not highly dependent on toys, toy market demand is small, especially some High-tech toys, the price is more expensive, basically not in the parental purchase of the list. On the contrary, in Chinese consumption habits, if spend hundreds of pieces to buy a pair of comfortable shoes, it is relatively easy to accept things, but if it is a toy, more than 100 pieces, also end, bear the bottom line is much lower. Thousands of bucks is a special case.

TechWeb: Why Amoy not like VANCL to choose Clothing category, and positioning into a shoe sales site?

Bi Sheng: There are three reasons to choose to sell shoes, first, there are a number of successful cases abroad such as Zappos, and second, the relative standard of logistics and distribution of shoes, in addition, shoes for the Chinese, is a daily consumable, not luxury, everyone's shoe cabinets have 4-6 pairs of shoes. China's e-commerce is in fact still in the initial stage. Amoy now one day revenue hundreds of thousands of, a year, and only a billion or so. The consumer market share of footwear is large enough to be at least 300 billion below the line, which is 30 to 10 billion of the market, even if it accounts for a percentage of it.