Big Data has activated the Internet woman's economy

The internet is built by men. Marissa, Meeker, small longnu such heroine are heterogeneous. But the women who occupy half the sky in real life are the ones who support the internet economy.

Women thrive on the Internet

The female Flash purchase website only recently the market value finally broke through 10 billion dollars, with 360 per cent, only behind Baidu, Tencent and Beijing-east, the United States makeup electric dealers have even raised a few days to 4 billion U.S. dollars, the transformation of female vertical electric dealer's Mushroom Street valuation has been as high as 1 billion U.S. dollars.

It is the women who support the stories of wealth. And now the tyrants, Baidu, Tencent and Ali also have a considerable part of the business from women. Video website, shopping Guide website, literature Community, public comment, mother community, too much internet business is by women in the contribution content and flow. Aunt, beauty Mito and other women-oriented app came into being, the internet female market nuggets.

In China, which advocates "male and female", women have the characteristics of impulsive consumption and the decision-making power of household consumption. According to Baidu data, a 80% of Chinese household consumption items are made by their wives. In such a big context, the Internet to create a prosperous woman's economy is no more natural. People have concluded that the money for women, children and the rich is best earned.

What do women expect from the "typical" "beautiful" business of beauty, shoes, bags and luxury goods? What other needs have not been tapped?

Women need to dig deep

People used to understand the needs of a particular group of users, only by intuition, or by sampling research. In the internet age, there is a new choice to understand women's needs. Compared to traditional industries, the advantage of the Internet is that it is data-driven. By all the static information, dynamic process of electronic data, in addition to permanent preservation, but also can be dug out a new value.

Baidu, Tencent, Ali and other companies have a huge amount of data, and through the user search behavior, personal data and purchase behavior to understand who is female users, women are thinking, what to focus on, how to make consumption decisions, and based on this precision marketing or other large data applications.

Data collection-Mining value-response action, large data three-step, most IT companies stay in the first step, such as the operator as a negative example. There are also companies that can dig out value but have trouble making the action that affects the user. BAT can carry out accurate advertising, or produce detailed data reports shared to the enterprise. This action will help all enterprises to understand the changing needs of women, and thus provide timely, personalized, accurate products and services.

Large data insights into women

As China's most active large data player, Baidu will naturally not miss the demand for female users mining.

In addition to the previous, and P ' oreal and other deep cooperation, Baidu also recently published in Cannes International Creative festival based on large data mining women report, including women "Favorites list TOP5", the top ten female keywords and some women search data. This kind of female group carries on the special independent excavation value, is the Baidu index and the Baidu boiling point supplement.

Some of the results will greatly alter the subjective impression that women are more concerned with millet than Apple; the preferred tourist destination is the petty-bourgeois wuzhen rather than the luxurious Maldives;

Enterprises, stars, media can be based on Baidu data mining results to explore and observe the needs of female users and change. Baidu's data mining ability can even be refined to women in different age groups, different regions, different time periods of the characteristics of the difference. McDonald's and other companies are increasingly using Baidu to understand users.

The opportunity for large data lies in the vertical field. Only the vertical field of large data combined with the business scene, industry background, enterprise demand for deep digging, to the value of the data to play to the extreme.

In addition to Baidu, Tencent and Guangzhou mother network, such as cooperation, through a wide range of applications recommended to help Guangzhou MOM Network app rapid promotion; Taobao and cat to female users, combined with its investment in micro-bo, Mushroom Street mastered social data, can be in the excavation of women's needs to do a lot of articles.

Now only Baidu will be female users of the demand insight to carry out and published in the form of reports, this is Baidu want to further show the outside world its big data strength performance. Baidu is trying to turn large data resources and capabilities into services and create new business models. Prior to this, Baidu Grand launch of a large data engine and other products, but also invited Wunda and other large data technology Daniel joined, all this is running a large data commercialization.

When women's economy becomes the mainstay of China's internet, companies want to know more about the rapidly changing female groups, to gain insight into women's needs in different ages and regions, and to understand the "changeable" women, they must use great data. Big data is activating China's women's economy.