Big V Shop founder Wu Fanghua: Entrepreneurship is because of the discovery of pain points and tuyere

A ban on the February 15 night of the micro-letter made the number of micro-traders frightened. The ban made it clear that the use of micro-trust in public numbers to develop the offline distribution, and to make profits or to induce users to pay attention to the behavior, once found, will be permanent seal. The ban has also allowed the industry to rethink its model of micro-business development.

Wu Fanghua, founder of the Big V shop, a pioneer in the micro-business sector at the end of 2014, has a profound understanding of the micro-business model. This "successor" in the field of micro-business tries to refresh the perception of the micro quotient with a different play. Do not consumer-to-consumer, the delivery of their own supply, responsible for their own logistics and distribution, their own responsible for distribution, so that mothers and mothers and infants from the media as a contact to reach the end of the consumer pipeline. This kind of living, let 2015 years of micro-business has a new aspect.

Unlike many micro-quotient ideas, Wu Fanghua believes that the ultimate thing to do is not just sell goods, but community support. He said at the club's salon that future entrepreneurs will do more to run the community and run their fans. In his view, a good community can organize itself and grow, "the value they can play is far beyond their imagination." ”

Big V Shop founder Wu Fanghua

The following is the full text of Wu Fanghua's speech at the billion State Madness:

A lot of people have asked me questions about micro-quotient on countless occasions. I went home before last year's New Year's Day to be the best man for high school students, there is a bridesmaid on the bus, we have nothing to talk about. She asked me what I was doing, and I said I was a micro-trader. The little girl said: "It is a coincidence, I also do micro-business, you are a few levels of agent?" What price do you take? I thought for a while, I think I can not introduce myself as a micro-business. This is a primer, I will tell you later, selling facial mask and real micro-business is a big difference.

The venture is due to the discovery of pain points and tuyere

Here's the topic of my speech today: starting from 0 to 1. Let me introduce myself and the general situation of our company.

I tried to start a business in 06, when I was buying a group, but the wind was not up, so I failed. If I do it for 09 years, maybe there will be no American regiment today. 11 back to Beijing in Renren, 13 joined a start-up company, from more than 30 to more than 100 people, so there are some entrepreneurial experience.

Our company called the Bold era, founded last October, its products called Big V shop, positioning is to let mom and media entrepreneurship platform. My partner called him, he made a micro-letter public number "classic painting", with his more than 100,000 fans, most of the mother, the exchange of the process, found that they have a pain point, is found that they want to bring their own children, but the family economy is not allowed. They want to make some money to subsidize the family, want to be a better mother.

In addition, there are many micro-credit public numbers, there are a large number of fans, but do not know how to realize. Many people used to use a wide range of communication, but the advertising position in fact, the ability to become very weak. Ha Dad's fans are about 150,000, he basically read every article in more than 20,000, more than a hundred thousand of, he used a wide point, on average, can only earn less than 100 yuan per day. Since the media need a new way to change.

and the micro-business, no doubt is 2014, 2015 Tuyere, although there are a lot of controversy.

The micro-quotient is "mobile social power provider"

Big V Shop platform last December 18 officially online, the first month sellers 10,000. (with a lot of layers to do the different agent,) our sellers are their own one to develop, our essence is more like Jingdong, just let sellers to sell our goods, the first month more than 2 million turnover, I am quite satisfied. The data for these days should be more than 200,000 per day turnover.

What is the relationship between a friend's selling and a micro-business? In order to explore what the micro-business is, I joined a lot of micro-quotient group, I found that their organization is very regular, marketing is very good. I will see what they talk about in the crowd: In the morning someone will tell you what to do today, and what to do by noon, organized and regular.

But I am not quite sure about the specific operation of each micro-commodity card. But some time ago there is a Guangzhou cosmetics company's boss came to me, said your platform development is good, let's cooperate, we are now 50 million a year, we work together, Shining no problem. How do you do that? You will be responsible for the promotion, the mask we come to production, the star endorsement we'll take care of a five-star hotel to open a conference. This is 90% of the micro-business selling mask mode.

We are different. My own understanding of the micro-quotient is "mobile social power quotient", at least the Big V store is like this. Compared to selling masks with friends, our essence is the difference between the company and Consumer-to-consumer. Circle of friends sell goods, quality is not guaranteed, the price system is very confusing, level agent price, level two agent, three agent Price is not the same, mainly depends on how much you hoard goods. A lot of micro-business mask in the end to sell how much I do not know, but before a study is said that 80% are in the agent there.

Therefore, the development of micro-business is very important to solve the problem of supply quality, price system, after-sales service.

Entrepreneurial team: from Partners to employees

Here are some of our entrepreneurial ideas and specific practices, and I think there are several elements of entrepreneurship:

First, partner. Xiaoping teacher said a word: Do not use the Brotherhood of Brotherhood to pursue common interests, to use the common interests of the pursuit of brotherhood. The meaning of this sentence, the essence of all people are in pursuit of interests, can not say that we have a good relationship to help you. Before helping you, you must think well, the benefit how assigns. If he's just your employee, it won't work to give him 10,000 bucks a month. To start a business, it's best to find a good partner. Some people think they are tough, no partners, but I have talked to many investors, without partners, the founders are hard to get investment.

It is important for the founders to have a sense of partnership. My partner Ha pa, he is my high school classmate, the first trustworthy, before understand. If you can meet people like Harry, you can start a business together. He did two things: first, we started a business together, he proposed, he was a micro-trader. Still quite famous. The first plan is our two each 50% of the shares, then we have to talk about investment, only to realize that two people 50% shares, the company should not be long-term. He said, there should be a little more shares, he sent me a text message, I was busy, did not care. Half an hour later, he called me, he said you are not on this matter, you are more suitable as CEO, you More (shares). He will take the initiative to retreat, I think it is partnership consciousness. I accepted the matter.

Second, the team. When the shares are fixed, they have to be hired to share the core staff. This is the second thing about Harry, he said, if you want to share with employees, first of all, to ensure your right to speak. Although I did not agree with this matter, but I know he is really made of things, worthy of partnership with him.

Entrepreneurs should not put their interests on their own. Why Millet can become the fastest to reach 10 billion U.S. dollars valuation of the company, he came up to find seven partners, Lei must be in the start-up company take the least shares. The more shares you give to others, the faster you will grow, but only if you give it to someone.

Start-up companies are very difficult to recruit, especially the cattle, the light to give him money, let him leave a good job is not possible. This requires your previous accumulation and personal charisma. My favorite team is: "No matter who is in trouble, everyone will help him." Whatever you do, I'll find you, and you can come out. "During the start-up period, co-workers must be more than just co-workers, and the time spent together must be more than the average person's time at work."

Third, with the team, then talk about direction. I like the writer. KK (Kelly) theory has always been emphasized, to the central, fluid, mobile. 20 years of prerequisite, to today also useful. Last year he came to Beijing and said, "All the things you do must be in line with the trend, because the society will push you to do it, not just by the power of one person." "Now you go to Taobao open shop, it will be very difficult."

Financing: not just money

Good partners, good team, good direction, with these, there is no investment can start a business. We've got these, and we're really starting a business. Ha Pa have from Chongqing moved to Beijing, I also no longer go to my old company to work, but did not announce the resignation in the company, because of fear of the company has a bad impact.

Luckily, we just had a few days of entrepreneurial action and we got the investment from the Hong Tai Fund. I think we got the investment so quickly because of the above preparation and entrepreneurial action. We met the first day is a very well-known investors, the next days to see is Sheng Hitei Sheng, although the "Hong Tai Fund" Money does not have an investor to give more, but Mr Yu's resources and Sheng general Professional more suitable for us. Money must not be the best for us. He can give you the resources and guidance must be higher than the money.

I share the advice of my investors to everyone, Sheng taught me:

First, to high profile, the goal is ambitious, to do a high profile. Do not think that everything is trade secrets, can not speak to outsiders, if you are afraid of an idea by others plagiarism, then you will not have any achievements. Even if you share your thoughts, others will not be copied, is the most bull. Be willing to share. We have united a lot of partners, to do this thing together, to share a lot of benefits to make things bigger.

Second, borrow power. Billion power network reported a few days ago we, shun Fenghai found us, we will be in 2015 to carry out in-depth cooperation. This is an example of how you can use this power when someone is watching you. For example, Miss Yu invested us, we asked Miss Yu to attend the event. Originally we do an activity, no media would like to come, I said that Yu teacher to come, the media do not have to invite, they came.

Third, personality division. Companies and individuals to separate. I'm a CEO now, a lot of things I wouldn't have done before, but I have to do it now. For example, a few days ago to expel an employee, we are very good friends in private, put in the past I certainly will not do so, but the CEO, public and private must be separated.

These are the suggestions that we have benefited so much that financing is not just a financial one. This also guides our recent financing plan. I think we are now more than we have a group of MOM users, there is a very cattle team, and the Hong Tai Fund strong support, we are more capital to pick a select investors.

How do I get from zero to 1? Fast！

The partners, the team, the direction, the investment, these are actually zero. If there is no action, these are zeros. From scratch, how do you get to 1? Just one word: quick.

This is also the common sense of many investors ' entrepreneurs. First, make decisions quickly, do not do a data analysis for two months, and then do. Sometimes it is possible to rely on experience and intuition. Second, fast learning, rapid growth. Many things you do not understand before, to learn quickly. For example, I didn't know much about investing, and now it's better, even when I was invited by a business school to specialize in financing some entrepreneurs. Third, a quick trial and error, a plan feel reliable on the line, fast trial and error.

Big V Shop on the line, the first day turnover of more than 20,000, at that time, there is no open registration, the third day turnover of more than 50,000, because the line of a new function: The time frame, there is a commodity, a day after the shelves, so the mothers have to hurry shelves. The second week comes online with a new feature, promotions, a special item every day, placed at the top of the line. Turnover slipped over the weekend but came back soon. December 25 rose to more than 80,000, because that day on the line a new feature, daily group purchase.

We make changes almost every day and try. Try to know which methods are valid. But a quick try is a very high demand for you. For example, the user asked for the day, the day will be online, the team's request is very high.

It is not always right to share our experience with a quick trial, as long as we don't make mistakes in big, original things. Tell an example of a quick face. We have changed the house three times, the first time, 70 square meters, can sit 10 people, the second, 120 flat, can sit 20 people, live one months, sit down, the third time, 280 flat, is now where we live. The landlord said, our house is very big, sign two years contract, but we only signed for six months. wrong, immediately change.

Many CEOs will be stubborn in their execution because they have said a word before. Not so, wrong, have to admit, you have to change. There is a theory, a lot of written materials said that all the financing you should use enough 18 months, but we are not the same, I think the angel wheel did not melt how much money, should use 10 months, 20 months, but in fact, in order to live 18 months and live 18 months, meaningless. This is the actual development of our company, this is also to emphasize fast.

We're in the community.

To talk about our future planning, in fact, our positioning is not just a micro-business platform, but the mother's social circle. Simply put, we do the community.

We have a variety of online training, please expert editors to share with mothers, mothers also share their own. Under the line there are a variety of Mother's activities, in more than 40 cities nationwide set up a V club, these are their own organizations. What we really want to do is to Mother's biosphere, to play the mother's strength. We set up a lot of QQ group, mothers will be their own scheduling, to maintain and manage. The value they can play is far beyond our imagination. Big V Shop from 10,000 mothers to 100,000 mothers, in fact, is very fast. Because you develop a mother, she will bring 10 mothers.

For example, all the things we sell on the platform, are mother to help us choose, they will be in the group proposal, today selected 10 products, make a vote, the top three, we on the shelves. Her own vote, she will be very fulfilling, not only she will buy, but also to mobilize the surrounding people to buy.

I think a lot of future entrepreneurs want to do is to run fans, operating users. (On the basis of a stable, loyal user,) do the online parent-child tour, on-line education, in fact, can be, mainly users to be loyal, and users can develop their own users.

Users cannot help us develop users for no reason, and this requires an incentive mechanism. Microblogging has a micro-blogging incentive mechanism, micro-letter has a micro-credit incentive mechanism. Our Big V store also has its own incentive mechanism.

The incentive mechanism at the same time to answer the organizers let me talk about entrepreneurship to the present, the company has made the most core decision-making. I think that up to now, charging is the most important decision we have ever made. January 24, we announced a charge. At present 99 dollars a open shop qualification. This is the best we have ever tried. Free time, we do not cherish, after the charge, we cherish. Now we send 500 open shop every day, everyone a few minutes to grab, engage in promotional activities, we quickly rob (goods). A lot of people feel that the charges must not be, but we have identified, we tried. The results of the current test are also very good. Perhaps this is also a way for the internet community to maintain, to provide them with better service. Don't be free because someone else is free, you can try something different.

Open Shop users can sell this opening qualification, as well as Commission Commission. This binds the user with interest. I think this is a better place for our Big V store than the thinking community of Robbie. Luo's thinking is to be a community, there are also electric business. But I do not see how their users are bundled together, is relatively loose. I also mentioned Xiaoping teacher's words, "to use the common interests of the pursuit of brotherhood", we and our users have a common interest. Not only that, but we also try to make our mother have a sense of belonging and growth in this community. Our slogan is: To become a better mother!

Finally, I would like to give you my favorite word: Y (You) O (only) L (live) O (once), do not know whether the scene has heard this sentence. This is the 2012, 2013 in the Silicon Valley very popular sentence: You only live once. What you want to do every day is different, get up every day is a new day, sleep every day feel today is not wasted. Your life is only once. So whether you are starting a business now, or decide to start a business, you only live once, you will have progress.

Hope everyone's life is wonderful every day, thank you.