Big Head Wireless CEO Wang Qindai: Mobile Internet terminals and value chains

Mobile phone Big Head is a mobile phone application software, to now has 5 years of development history. Over the past 5 years, the bulk of mobile phones have provided almost all basic services for mobile Internet access: News, fiction, music, video, browser, community, Email, space, search.

And with the company's continuous exploration, mobile phone head of the positioning also with the adjustment.

March 2010, in the withdrawal of the Friends of the century and dormant nearly six months later, Wang Qindai joined the Big Head wireless, as chairman and CEO. Positioning the mobile phone in the bulk of mobile multimedia, focus on four aspects of service: news, novels, music, video.

Prior to that, Wang Qindai has served a number of internationally renowned telecommunications equipment service providers, successively in at&t (American telephone and Telegraph Company), Lucent Technology, Nortel Network, he has been the President of the Asia-tech and friends of the century, and two companies successfully brought to the Nasdaq listing.

In fact, in 2005, the beginning of mobile phone head, Wang Qindai has a indissoluble bond.

Mobile phone Head "predecessor": China Friends century software Department

1999, Wang Qindai, Liu Xiaoying and so on founded the Hua friends century. He introduced, Hua friends century is two concepts: SP + software, software part, provide software management platform, Access Unicom mobile network, mobile phone head founder Maarten, Li Jian, etc. are the head of the software department.

At that time, the Chinese friends of the century to do is the mobile value-added services integrated management billing platform, the expected business model is through the mobile value-added services integrated management billing platform, SP, CP Access, through the mobile network distribution. Operators charge 15% of the cost, Hua-century again from the 15% to divide into 15%.

Cooperation with operators, but found no application and content, so the friend of the century set up the content of the department, is the big head of wireless vice President Wang Jun is the content of the head.

And the Friends of the century can not be both referee and athlete. Not only to do the underlying technical support, but also to do content, the other SP against. In the early stage of the listing, friends of the software division completely split out, the software department responsible for Maarten, Li Jian, such as the establishment of a large mobile phone company.

Wang Qindai is also an early investor in the bulk of mobile phones.

In the Friends of China century, Wang Qindai experienced the prosperity and decline of SP. For what is the core of business value, he also carried out in-depth reflection and exploration.

He believes that the SP is the product of impulsive consumption, and no core competitiveness. July 2009, Shanda acquired the Hurray century.

Jump in the water again

In the Grand acquisition of Huayi century, Wang Qindai came to the big head wireless, began the Asiainfo technology, the third time after the new venture.

Turning again on the road, Wang Qindai excited description: "Very excited!" ”

He said he had caught up with the good times. "Choose to jump into the water again, I believe, has been swimming, you will see the other side." Life is the experience, from the industry, the company's initial growth to rapid development, decline, and then cultivate, grow, is a part of life. ”

In order to describe "mobile phone big Head", Wang Qindai thought for a long time, hope to use more forceful language to describe the mobile phone "see, Listen, look" multimedia positioning.

Why is seeing, listening, watching?

"Big head big head Internet not worry, person has computer, I have big head." "There are users who describe the meaning of the" big head of mobile phone "name.

At this stage, people's mobile phone access to the Internet, mainly to get what?

Wang Qindai said that from the company's survey of mobile internet users, mainly to obtain basic services, and in the basic services, audio-visual viewing is the most important needs.

Now, the bulk of the mobile phone has accumulated 60 million users, installed capacity of 110 million. For the profit model, Wang Qindai that, on the basis of basic services, when the user developed to a certain scale, as long as a small number of users using value-added services, to the company, will form an effective income.

He believes that the development of mobile Internet will be the information-entertainment-social-e-commerce-vertical, regionalization. Mobile phone big Head of the development strategy is to do a good client, with the market forward, the future will introduce some value-added service plug-ins, and at this time, based on a wide range of mobile phone users, eliminating a large number of promotional costs.

How much longer?

"As early as four or five years ago, people were shouting the spring of the mobile internet." Until today, we are still in the early stages of mobile internet. ”

Wang Qindai that the development of mobile Internet relies on two major aspects, one is the establishment and improvement of the infrastructure of mobile Internet, the second is the formation of the value chain of mobile internet.

First, the construction of mobile Internet infrastructure is divided into four parts: mobile applications and content, mobile terminals, wireless networks, cloud or server.

Wang Qindai pointed out that in the development of the Internet, after 10 years, the 20 Moore's law, that is, the terminal computing power is getting stronger, lower costs and prices-every 18 months, the price unchanged, the calculation performance, storage performance increased by one times, or computing performance, storage performance unchanged, the price down one times.

"Wired Internet has experienced the development of the past more than 10 years, infrastructure and value chain are very mature, a large amount of rich content, less and less cost, computing power more and more high computer terminals and servers." ”

And in the mobile Internet field, mainly by the terminal capacity and bandwidth capacity constraints, simply boils down to the following two questions:

One, the terminal price can drop to 1000 yuan or even 800 yuan below? Second, when the bandwidth is abundant? When the tariff drops, the user does not consider the flow fee?

"The past four or five years, we have been calling, the intelligent machine can be a large number of coverage from 12% to 30%, 50%;" 3G long-awaited starts out, but the bandwidth of the wireless, because the frequency is certain, becomes a limited bandwidth. Wired bandwidth has become limitless because of the development of optical fiber technology. ”

Wang Qindai that the mobile Internet is moving towards this trend, but for the above reasons, the process will take longer than the wired Internet. "But don't rule out just beginning to slow, then fast. Maybe to a point, just go ' open ', the wireless Internet will enter the second stage. The killer apps we shout are going to come out and the business model will emerge. ”

Second, the value chain. The user's habit of using mobile internet needs to be developed gradually, including more frequent and longer time. There are still too few options available for mobile payments, and he expects a large number of third-party payment companies to pay for mobile phones in the future.

Wang Qindai that the mobile Internet infrastructure and ecological chain, the need for less than two or three years, more than 35 years of time to grow.

"Wireless internet is slower than wired internet to build killer apps and business models, but it will give startups more time to build up their core competencies," he said. Once breached, the user base and user size are larger than the desktop Internet. "Wang Qindai said.

5 years accumulated what

From the company's inception to now, mobile phone big Head experienced the initial period of rapid growth, 08 to 09 quiet period, and then from 09 to the current acceleration of growth.

Unlike the iphone and Android app developers of 08 and 09, the bulk of the handset has accumulated over 5 years of experience and is still focused on the more popular Symbian users in the country.

Its goal is easy to see, not to "impulse consumption", but to establish a long-term user habits to meet the general public. This logic thought comes from Wang Qindai's reflection on SP era.

As the iphone and Android phones become popular at home, many app developers have found new opportunities. Many people can not help but ask: why the handset big head, has not released the corresponding version?

Wang Qindai explained, the reason why "slow a Beat," behind the actual development of a set of middleware, will make the big head of the mobile phone can be adapted to the existing and most of the future mobile operating system, then the new application as long as the development of a different mobile phone operating system, has never greatly improved the efficiency of the development of

Wang Qindai said that in order to make this middleware more solid, would rather sacrifice a part of the time. He predicts that the bulk of handsets, such as Android and iphones, will be online in the first half of next year.

After a long period of precipitation, in addition to the continuous summary of experience, the team has formed a solid style.