Bitterly day download BlackBerry once again missed publicity opportunity

Timing is everything. Too early, your product dies, too late, no matter how beautiful, people will ignore it. Ask the BlackBerry to know that the company's recent timing has been bad. Repeated hesitation and decision making made Rim's late involvement in the mobile feast. Stubbornly sticking to the QWERTY keyboard makes it feel like the BlackBerry is competing against Android and iOS, making it too long for rim to realize that it has to focus on its mobile platform again. RIM's next-generation platform has finally come out on the BlackBerry 10, but most BlackBerry fans are already on a new platform, leaving the company with a huge pile of BB10 handsets to sell and lose 965 million of billions of dollars. Rim seems to be on the verge of falling apart, selling itself to potential buyers. But it still has a bad grasp of timing. Old habits are hard to change. The latest examples of old habits that are difficult to change are small but vivid. The BlackBerry finally started to launch its BBM client to iOS and Android yesterday, a few weeks behind schedule, and the previous attempt failed. From the market point of view, RIM's action was several years late. If BBM can push iOS and Android in 2010, how many users will it have now? And WhatsApp and other mobile messaging giants how much less users? Yesterday was the day Apple released the ipad. The news has been circulating since the beginning of October and has been confirmed by Apple on October 15. Despite an extremely serious marketing clash, BlackBerry launched the BBM on a changed release date. Why, BlackBerry, why? The result is that people still like BBM, at least people are curious enough to look down below. But the situation did not spread well yesterday, and the IPad Air took away the media it needed to spread. In this vacuum, BlackBerry said yesterday that the iOS and Android versions of BBM had 5 million downloads 8 hours after the release. Rim then released another official announcement that BBM had downloaded 10 million times within 24 hours of the release and became the number one free application in 75 countries including the United States, Canada, the UK, Indonesia and most of the Middle East countries. Sadly, the BlackBerry decided to bury the relatively good news in a PR related to Apple. Another bad time to choose. 10 million times a day, the results are not bad. It's even better news for the BlackBerry, which has been useless for years. Therefore, it is a waste of a good opportunity not to publicize this positive news. Of course, the 10 million download does not mean that BBM will fire, even if the company that created it is heading for bankruptcy. The key is how many users will continue to use the download. As a comparison, mobile messaging giant WhatsApp's monthly active user is about 300 million, while the micro-letter monthly active user is about 190 million. The mobile messaging arena is now fiercely competitive, from giants like Facebook to start-ups. BBM gets 10 million a dayThe download was won, but it was a small win. If the Android and iOS versions of BBM were launched three years ago, how many would be active subscribers? Timing issues will also haunt the founders for years. Again: BlackBerry is allocating BBM access, users need to queue up, only to receive e-mail reminders before they can start using. Really, blackberries don't work. Original link: Http://atlantablackstar.com/2013/10/23/bad-timing-blackberry-bbm-ios-android/