Black asks the user Chen Yixi asks: What is the sentiment

Black asks the user Chen Yixi asks:

What is feelings? How much does it cost?

Answer 1:no Zuo no die

Chen--electric business entrepreneur, Dark Horse member, angel investor

Sales talk feelings, from the sales point of view is a high-level competition strategy, is the value of customer sales, so that customers first identify the value of the brand and then buy the brand of goods, in the process of the commodity itself is not important, it is just the carrier of values, This sales strategy can help brands and products from the fierce price competition out. Muji is the successful model of this sales strategy. So in the highly competitive smartphone market, the hammer has chosen such a sales strategy is not worthy of criticism, but also a good attempt to help mobile phone manufacturers from the low price competition, to the high level of brand competition, in this case should be added to the hammer.

But why is it so many people black today? Even "speaking of feelings" has become a terrier, this is also the hammer no Zuo no die, the ancient words of the name is not smooth, today your name has been called "Hammer", you have to talk about the spirit of craftsmen, this can shun it? I can only say that the old you attract eyeballs, create contrast, become the topic of these you have been successful, but the value of identity you have really failed.

Answer 2: The sentiment is first love, although beautiful, not necessarily has the result

Yang Zishu-—— Love Tribe Light Diary community head

Feelings is your first love, although very beautiful, but not necessarily can have results, but everyone mentioned feelings will be very beautiful, everyone is very recognized.

Generally, products have defects or in some areas have no advantage will go to say feelings, think only in the feeling of first love we will ignore the objective of itself, it is this feeling, we will feel that the wrong product will still be impulsive, we buy is not the product, but the deep inside of the past, Even his own deep heart of a kind of the release of remorse.

Feelings are easy to be crushed in real time, because we do not necessarily and first love go to the end, so, feelings are only a certain time period, in order to cover up their shortcomings and the emergence of a simple and effective strategy, if the time is too long, feelings rupture, there will be very important reality and public relations crisis.

Answer 3: The sentiment also must look at the product

Liuzhiyu

Luo fat wait for him next year this will not close, let me talk about the feelings of the route can not, anyway, I did not see him do blog nets or engage in English schools made.

Feelings also have to see what products, some products are relatively easy, but some products are not so easy, for example, the mobile phone of fat Man, must be completely according to their own preferences design, the entire design used dozens of screws, to mass production of course, when the problem; and the other is fat sell mooncakes, the most, is not good, always do not come out , so he becomes, and it tells us that it's OK to cheat others.

Moreover, the superstitious consumer = the brain residue, the money from these people depends on their spending power. They may be able to support you at a time of high quality products, but can support a company 3, 5 years? Even if they were willing to make this SB, they would have to pay for it. At the end of the day, Apple was born with a redefinition of the mobile phone, industrial design, App Store, and system performance, can you find a second one at that time? And the cost of millet is no one out of their right, people can not rely on the "feelings" fooled. If Apple in the future has been no innovation or the price of millet no longer, I believe that consumers abandoned is sooner or later.

If some people have to put the consumer as SB, they will not be better than the end of the horse Allison's sex goods where to go.

Answer 4: Feelings with Internet thinking traces

Wang Jiwei

Although the feelings have always existed, really hot is in the hammer, Rough tells the hammer when the feelings of the fans touched Shong, a what kind of products can have feelings? So it's not the product that pays for the hammer, it's the brand and the sledgehammer.

Talk about feelings, the internet has just developed, when just started the internet now the big guys who do not have the internet feelings? No such feelings can have now table and Sohu, Sina, NetEase and other portals? When the big guys don't remember the past, they don't talk about feelings, But now the word sentiment has become the guest's casual talk like internet thinking. Ma Jiajia fame, the face of the media will mention feelings, Millet 4 press conference, rebels also talked about feelings, if there is no feelings, do not know how sadly the hammer.

Are talking about feelings, in the end what is feelings?

Feelings with traces of internet thinking

Feelings can be understood as mood and emotion, extension can be interpreted as the treatment of an area or hobby of the feelings of a person with a certain area of feelings, does not mean that he is successful. No success can be expressed with feelings, this can be understood as the motivation of perseverance or a self-deprecating type of self-help, successful people can also express feelings, it is to adhere to a certain feelings to succeed. From this, feelings are neutral, anyone can have.

Feelings are used to express people's mood and mind, but the development of the Internet stage, seems to be a little different. Zhou said "before is the first thing to say feelings, now is the first to talk about feelings and then do things." The result is that regardless of whether things can become, anyway, first of all to show their feelings, so that people can feel that this is a person who can do things or business, quite the taste of marketing, as some people call sentiment marketing, this is not enough, because sentiment marketing with obvious traces of internet thinking.

This is mainly expressed in the feelings is to listen to fans, the general people do not pay the feelings, but fans are different, fans of feelings as a product of the connotation, they think the product is a sense of humanism, or have feelings of the product is alive and have character. So the quality of the millet mobile phone was criticized also can be tolerant, hammer phone double glass rupture can also tolerate, and regardless of the success of the project, the investment industry has always thought that Ma Jiajia himself can be cast, this is the combination of the internet thinking of the logic of the feelings.

What should I do with my feelings and work?

In the Internet sentiment this point, the current circle is generally discussed is should first have feelings or work first. Feelings are a must, and this almost identical to the ideal of conceptualization seems to be a catalyst, can let people set up a great goal, and then forge ahead to this goal. As for the eventual success, it seems to be a different story, since ancient times, people will be the success of the "climate, geography, people and" these elements, then do not have the success of the elements of the feelings of nature is not easy to succeed, but it is this "knowing not to" the spirit moved generation after generation of people. viagra this boils down to the feelings of entrepreneurs, Caocao is so, Zhuge Liang is so, Guangxu Emperor is so, as for Rough and rebels, but also to see later, especially now the incarnation of the craftsman's rebels, has returned to the product nature, this is really difficult to say.

It's another concept to have a product and then talk about it. The mind of the successful person and the entrepreneur's bosom is different, the successful person's bosom is above the lofty ideal, has "the stars Kyushu catches the turtle" the tendency. Entrepreneurs are still in the cycle of "failure" and "repeated warfare", to be able to guarantee that the project survives is a triumph, a total doer's mind, long term goals will have but cannot be taken into account too much, more focus on whether the product is successful or whether the funds are sufficient, and even a user's response is enough to make their sensitive feel difficult to sleep.

Internet sentiment and Internet thinking complement each other

After the rise of mobile internet, people contact the Internet more and more easy, the understanding of the Internet more and more deep, the essence of Internet thinking is being constantly dialysis. Early Internet companies can use internet thinking to arm themselves, and now more and more business products are beginning to use internet thinking to packaging, some products are beginning to pursue unconventional. Because the internet thinking on a few points, an Internet culture can exist for more than 3 years has been regarded as a wonderful work, so this time need a different voice to replace the internet thinking, Internet sentiment is born.

Although it is born out of the internet thinking, but also with the internet thinking different, because feelings more emphasis on spiritual awareness, if the Internet thinking is a methodology, the Internet is the sense of guidance. As well as the relationship between the commander and the Commissar, the commander used various tactics and strategic planning battle plan, the Commissar is in the spirit of constantly inspiring soldiers, the so-called "a drum battle" is the truth. Viagra's view is that, although the emergence of feelings is the internet thinking of the iteration, but still need the latter's support, if the internet feelings as a spiritual slogan, how to assemble, how to let the people as they want, it needs to be done through the Internet thinking, the two are complementary.

The relationship between Internet products and internet sentiment

Moreover, Internet products and internet feelings of the relationship, we may also have awareness, a product with internet feelings, even with other businesses do the same thing can be tolerated and understanding, such as the industry recognized hammer and millet are in the copy Apple, but because of feelings, The products made are obviously different from those of Apple, even though their products are becoming more and more like apples.

And more than the two have feelings of mobile phone brand is plagiarism, which area is not a gust of fashion after the wind began to follow suit? fashion industry Needless to say, the internet some years ago to talk about the SEO, nearly two years of talking about the internet thinking, and then to the current O2O mode, This is not much different from the mobile phone industry with a plate or CPU using Qualcomm 8.

In fact, Viagra believes that feelings are more like branding process in the story of the brand, even if you are a cottage brand, but your story is more touching, so your brand can play louder. In the logic of the brand, quality is not so necessary, because your brand represents the quality, consumers are directed at your brand consumption, rather than product quality, and even consumers do not buy what they need.

Big Shanzhai brand with ultra-low price promotions, this is the current domestic main business force, but in the feelings of the power of infection, your fans are not crazy but there is no reason.

Answer 5: Three magic weapons in the hands will be able to dominate the interconnected lake

Qing Lotus

Feelings of thinking is a kind of emotional marketing, in the product did not come out before, I let my potential audiences agree with me, that I am a serious person with the spirit of the dedication. Wait until the product comes out, even if the quality is not ideal, but because of feelings, quality flaws enough to ignore, of course, quality can not be long-term improvement, otherwise feelings will change flavor. It seems to me that the mind is a storyteller who tells the story to the people who have enough of their own but emotional richness. The identity of the evolution of fans, these people are also endowed with feelings of people, do not identify with some "smart", they think you put me as SB, I do not listen to you blow, or concentrate on your products to go. But these people will become more trusting of your feelings than their fans when they see the product coming out.

Internet age, Internet thinking as a guide to action, Internet feelings as the guiding ideology, product quality as the foundation of this, with these three magic weapons, how worry will not dominate the interconnected world!