BlackBerry iphone global sales top Motorola

Rim and Apple have been able to rise in the global handset market rankings, and it is important that smartphones such as the BlackBerry and the iphone become popular, and that the competitive landscape in the mobile market is changing dramatically.　　In the future, more and more software applications implemented on PCs will also appear in smartphones, which is a development trend and an advantage for it manufacturers. The first global sales of BlackBerry iphones led to a dramatic change in the market landscape this reporter Lin Yuhui The competitive landscape in the mobile phone market is changing dramatically because of the growing popularity of smartphones. Rim and Apple surpassed Motorola in the global handset market in the first quarter, rising to fifth and sixth places, according to the latest statistics released by the market monitoring agency ISUPPLI.　　The two companies ' flagship product is the BlackBerry and iphone, the current smartphone market. RIM's shipments were 10.47 million in the first quarter of this year, according to ISUPPLI statistics, and 3.6% in the global handset market. Apple's shipments amounted to 8.75 million, up 130.7% from a year earlier, with a significant increase in shipments over the same period of 3.79 million.　　In stark contrast to the two smartphone makers, Motorola, the veteran handset maker, had only 8.5 million shipments in the first quarter of the year, ranking eighth in the world after ZTE. Nokia, which begins to take care of traditional handsets and smartphones, remains the world's largest handset maker.　　According to ISUPPLI statistics, Nokia's global market share was 37.4% in the first quarter, followed by Samsung Electronics, LG Electronics and Sony Ericsson respectively.　　Mobile phone manufacturers watershed rim and Apple have been able to get a boost in the global handset market rankings, most importantly because of the growing popularity of smartphones such as blackberries and iphones. The total number of global smartphone shipments in the first quarter was 54 million, up 50% from 35.9 million in the same period last year, according to Strategy Analytics, a market research firm. Today, smartphone shipments have accounted for 18% of the total global handset shipments. CODA Research Consultancy, a UK market researcher, expects global smartphone sales to reach 2.5 billion from 2010 to 2015. The founder of this company, Steve? The main reason for the growth in smartphone sales is that the phones can support a wide range of services, Smith said. Apps, he says, are the main reason for smartphone growth.　　If it weren't for smartphones that could provide a higher level of integration than standard handsets, we wouldn't see this growth in smartphone sales. Like Steve? As Smith said, Apple's App Store, the mobile software app stores, announced at the start of 2010 that it could be the world's 77 countries and regionsUsers have more than 100,000 applications to download, and users have downloaded more than 3 billion times.　　And that's why Apple is successful.　　Unlike Apple's iphone, the BlackBerry's successful rim China president Liu Zhengyu it down to four points: focus on its strengths, customer-oriented, business model, and the concept of an industrial chain. The latest figures from Motorola, the veteran mobile phone maker, show that the company was the world's second-largest handset maker in the 2007 quarter, after Nokia, which has now fallen to the world's eighth. The industry believes that product limbo is the company's main problem. The good news is that Motorola has made changes, ISUPPLI senior analyst for Mobile Communications, Tina? "Profit margins rose 19% in the first quarter from a year earlier," said Teng. This suggests that Motorola's focus on the more lucrative products of the droid has led to a choice of the right path. "The BlackBerry faces a serious challenge." The smartphone industry is becoming the mainstream of the future development of the mobile phone business is the consensus reached.　　In addition to the growing number of smartphone shipments, and market share, many mobile phone manufacturers, it manufacturers involved in the field of smartphones also confirms the smartphone will lead the future trend of the mobile phone industry. BlackBerry as one of the "pioneers" of smartphones, has been widely praised by the industry, especially by the vast number of business users love. BlackBerry shipments accounted for 19.7% of smartphone market share in the first quarter of this year, according to a report published by Strategy Analytics, a market research firm, and ranked second in the world.　　Rim was named Fortune magazine as the world's fastest-growing company in 2009.　　However, in addition to facing the old rival Apple's tight catch-up, Nokia, Samsung, Sony Ericsson, Motorola and other mobile phone manufacturers, as well as Google, Microsoft, Dell, Acer and other IT manufacturers into the field of smartphones, making the BlackBerry face of the increasingly competitive situation. With the white-hot competition, the segmentation boundaries of enterprise users and individual users are becoming more and more blurred. BlackBerry's position in the heart of corporate users is also beginning to falter.　　RIM's corporate user market share fell to 74% in 2009 from 76% in 2008, while the iphone increased by 6% in the corporate user market to 20%, according to a study. Some analysts believe that, although rim in the enterprise market dominance, but in mobile phone software applications and industrial chain expansion is still inadequate.　　In the battle against Apple mode and Android, RIM's desire to remain competitive is not easy. Smart-phone competition to win still rely on the application of the smartphone is gradually favored by users to become the market darling, on the one hand, its strong mobile phone hardware support, on the other hand, its follow-up can continue to introduce software applications. Therefore, the BlackBerry to long-term control of the market leadership, in-depth development of applications, to adopt its good "Alliance partnership" strategy to attract more developers is the key to competitive market。 Apple, the BlackBerry's old rival, took a 16.4% per cent share of the global smartphone market in the first quarter of this year, at 14.4% in the fourth quarter, and 10.6% in the first quarter of last year.　　This rapid growth is thanks to Apple's mobile app Store, which is more than 100,000 mobile apps.　　As Google, Microsoft, Dell, Acer and other IT manufacturers join in the battle for smartphones, more and more software applications on PCs will appear on smartphones, which is the strength of it manufacturers, and the market pattern can change at any time. Therefore, whether it is BlackBerry, or the iphone, in the face of new challenges in the smartphone market, only as much as possible to master the industrial chain resources, to develop suitable for market demand for software applications, in order to finally grasp the market initiative.