BlackBerry North America Challenges: Wooing developers to expand the Chinese market

The Liu Fangyuan App Store is in the middle of a countdown, and Apple's mobile app shop is about to hit a 10 billion of apps downloads – as of January 21, 2011, Global Apple users have downloaded 9.96 billion apps, a figure that is growing rapidly. Despite being the head of the North American smartphone market, BlackBerry is clearly "envious" of the figure, and BlackBerry's appeal to developers is much less than that of the iphone.　　While Rim, the BlackBerry maker, did not disclose the exact number of its apps, Distimo, a third-party analyst, gave 18,000 figures. This statistic is due in October 2010. At this point, Apple's app Store still leads by around 300,000 software, followed by Google's Android Harsh, which is led by a number of handset makers, nearly 130,000 software.　　BlackBerry App World and the Nokia Ovi Store are growing at a very high rate, but the number of software is far from the same.　　To save the situation, Nokia early last year increased its developer relationship to the focus of the transition program, and in 2010 focused on specific advocacy and localized support for developers in Asia and China. Finally, in 2011, the BlackBerry began to move. January 13, 2011, BlackBerry held its first Asian developer conference in Indonesia, with more than 600 developers from all over Asia gathered in Bali.　　BlackBerry is eager to take the initiative to preach to Asian developers, hoping to woo more people into the BlackBerry's embrace. In the case of BlackBerry, the relatively low share of Asian markets may be the opportunity to win new growth in the North American market, which requires the support of local developers.　　According to the latest statistics, BlackBerry's global sales have been surpassed by the iphone, and its position in the North American market for smartphone sales is also facing challenges.　　BlackBerry chips like overnight, developers become the eyes of all mobile phone manufacturers of the savior, everyone is trying to attract developers, then the BlackBerry in the end how many chips? More convenient than Apple, this is the first reason for BlackBerry. "In the past, developers have been attracted to the developer, it is our system and language, you follow this to develop it." "While in BlackBerry, developers can use the language and tools they are most familiar with," said Mike Kirkup, director of RIM's developer relations. "" Previously developed software for the BlackBerry platform, mainly using Java technology, easy degree and Android, iOS similar.　　"Chinese developer representative, Nanjing Cheng Mai Technology Mobile Internet Department vice President Li Shouming told reporters." At the developers ' conference, BlackBerry announced two new developments for developers in Asia: Web and Flash. BlackBerry support for Adobe AIR allows flash developersCan quickly be used for BlackBerry development, and the addition of Web page development has greatly reduced the threshold for developers. "The Web is your App.　　"Rim's senior director, George Staikos, has even made this statement to change people's minds. In the wireless era, Internet access was redefined by Apple as an application. But when we look at the PC Internet age, the Web is the main portal, and many of the features and applications are done here.　　With the growing power of mobile phone processing, who knows if this phenomenon will appear on the mobile internet? Of course, in order to ensure the interests of developers, the proportion is not open topic.　　BlackBerry provides developers with two partitioning modes, in which the download fee is 37 split from Apple, while the advertising model is 46, because the advertisers and platforms are all provided by the BlackBerry, and developers simply add a link to the app. Last year, when Nokia officially launched the China version of the Ovi Store, it specifically changed the pay model to operator billing, because it was more in line with Chinese consumers ' habits. And BlackBerry claims three ways to pay: Carriers, credit cards, PayPal.　　However, each country can adopt different payment methods, need to see the BlackBerry and local negotiations. The multiplier is another temptation rim is trying to throw at developers. Rim hopes to spark more enthusiasm from developers as the BlackBerry Tablet playbook is unveiled.　　Christopher Smith, senior director of Rim's development platform, says the BlackBerry now offers three opportunities for developers: BBM (BlackBerry's Instant messaging system), BlackBerry platform, and the newly released playbook platform. In his view, each platform BlackBerry is willing to open some of the core Services API to developers, the integration of the application will be more sticky.　　This also constitutes the core concept of BlackBerry application development, focusing on the "super application" of the boutique, rather than relying on quantity to win. Chinese developers ' confusion "6 languages, more than 70 countries, more than 35 million users, on average 2 million downloads per day. "This is the data the BlackBerry lists for its online store app world.　　However, the figures do not seem to have anything to do with China, as the Chinese app Store is not yet online and domestic BlackBerry users cannot directly connect to App world.　　In this respect, Mike Kirkup explained that the Chinese version of App World is in the midst of active preparations, with many issues such as payment system adjustments and content review that take time.　　Compared to other countries developers care about development tools, partitioning, and other issues, from China's developers are most concerned about: the number of users? In fact, BlackBerry China's personal version of the business bis has just started, the BlackBerry in China before the customer is mainly corporate customers, but because it has a certain threshold for implementation, the number is not large. It also created a Chinese BlackBerry developerMainly based on Enterprise services, and the number is not much. "The BlackBerry Developer Circle is small in the country and has few options. "This is a domestic large enterprise customer evaluation." Beijing Ann and Innovation Company is a member of the domestic BlackBerry development team, the company's deputy general manager Chu Jian told reporters, they began in 2007 to provide solutions for enterprises, currently has 3,000 customers.　　In fact, as Beijing's mobile partners, Ann and innovation are the top-ranked BlackBerry developers, but according to the reporter know its blackberry application of the number of users is only about 9000. "Most of the country is a company like ours, service is also a business, personal developers almost no."　　"Chu Jian said.　　Due to the number of personal users, the current BlackBerry Sina Weibo, mobile phone QQ and other applications are BlackBerry initiative to find relevant companies to develop. If you want to motivate more teams and individual developers to join, the first step for BlackBerry is undoubtedly to expand the size of the user as soon as possible.　　Woo, the BlackBerry's China technology director, also believes that the BlackBerry's personal business bis will be more attractive to developers after it is launched.　　According to industry estimates, there are more than 1 million of the domestic parallel to the BlackBerry, but since the BlackBerry only opened business services, these users can not enjoy the BlackBerry's push mail, BBM and other functions, nor access to the app world. Since the end of last year, the BlackBerry has launched a personal version of BIS business with Beijing and Shanghai Mobile, and plans to gradually open nationwide. It would certainly be good news for developers if they could get more BlackBerry personal users.　　However, analysts pointed out that the current BlackBerry bis service minimum of 98 yuan pricing is still a relatively high threshold. For BlackBerry App World, the future task is not easy, but it is not a no chance. Ovum predicts that in the days to come, the iphone's single show will be shaken, "by 2015, BlackBerry will lose its market share in smartphones, but its app downloads will increase by more than 3 times times, from 5% to 17%."