BlackBerry's 423 million dollar revenue fell 64% year-on-year

In the midday news of March 29 in Beijing, BlackBerry Friday released its fiscal year 2013 quarter and full-year earnings. In the fourth quarter ended March 1, the BlackBerry lost $423 million trillion, or 80 cents a share, to a profit of 98 million dollars in the same period last year, but better than the loss of $4.4 billion in the previous quarter. In the fourth quarter ended March 1, BlackBerry revenues were 976 million U.S. dollars, down 64% from 2.68 billion a year earlier, and below analysts ' average of $1.11 billion trillion. Not including a one-time fee, the BlackBerry loses 42 million dollars, or 8 cents per share. BlackBerry is now trying to transform itself into a small company focused on the corporate market. As of the end of the fourth quarter, the BlackBerry held a cash of 2.7 billion U.S. dollars, a decrease of $500 million from the 3.2 billion U.S. dollars at the weekend, basically offsetting the BlackBerry's third-quarter 600 million dollar cash growth. However, BlackBerry still expects that in the next few quarters, as business operations continue to adjust, will maintain the current total cash, and is expected to be at the end of fiscal year 2015 to achieve cash flow balance. This is consistent with the statement by BlackBerry CEO Chen last November. "I am pleased with our achievements and the implementation of the strategy announced 3 months ago," Chen said. We have dramatically optimized our operations and achieved a cost reduction target one quarter ahead of schedule. BlackBerry now has a better financial position on the road to recovery growth and profitability. Carl Howe, vice president of research and Data science at Yankee Group, a marketing research firm, Carl Howi that while the BlackBerry is now laying a good foundation, current initiatives are still not enough. "I think Chen has the right idea: focus on the enterprise market and keyboard based devices," he says. However, I do not think that BlackBerry can succeed through cost reduction and he needs to launch a new product as soon as possible. Howi said BlackBerry's current target is a willing corporate user, while 7% of the current American feature-machine users say they will consider buying a BlackBerry when they upgrade their phones. Howi said: This ratio is slightly higher than the BlackBerry market share. In addition, current BlackBerry users still have a high degree of loyalty. In our 2014 U.S. Consumer survey, we found that 42% of BlackBerry users plan to buy another BlackBerry device. and investment bank MacDougall, MacDougall & Mactier analyst Troy Krandal (Troy Crandall), said the BlackBerry's four-quarter handset shipments were 1.3 million, lower than the average analyst estimated 1.7 million. According to the shipping data, 68% of BlackBerry handsets entering dealer channels remain BlackBerry 7 devices, suggesting that the market is still not interested in high-end BlackBerry 10 devices. The problem will continue for some time to come.