Blockbuster every year to spend billions of dollars to buy the copyright

More than half of the summer stalls, the most popular in the major cinemas at the same time, all kinds of large TV box at home also let people dizzying. People can see all kinds of high-definition movies and TV dramas via TV-on-demand just by moving their fingers. Many of these video sources come from a company called BesTV.

Average annual expenditure of 100 million yuan to buy the copyright

Blockbuster is a new media listed company under Shanghai Media Broadcasting Group Limited (SMG). As the first single channel to realize A-share listing in China's new media, Blockit introduced a large number of various copyright resources on its own IPTV and OTT platforms to enrich Platform content reserves.

Zhang Yue, chief content officer of BesTV, said BesTV has invested hundreds of millions of dollars in copyright every year. At present, the introduction of BesTV coverage has covered six major Hollywood studios. This year, "Frozen", "Talented Spectacled Dog", "Snow Country Train", "Overheard 3" and other high-box office movies released at the beginning of the year have already been recorded on BesTV IPTV, OTT and Internet TV. "Summer stalls is our highlight." Zhang Yue told Beijing Commercial Daily reporter. "Captain America 2", "Transformers 4" and many other popular films will also be on the BesTV platform on the line.

According to statistics, BesTV invested heavily in domestic and foreign large-scale film and television works, sports events and special programs accumulated over 400,000 hours, of which HD has a copyright of nearly 100,000 hours. With the continuous force of copyright introduction over the years, BesTV has gradually become the preferred distribution site for various high-quality film and television works at home and abroad to land on the TV. Last year, BesTV's total traffic in the new media platform, TV's new media to watch the cumulative duration to maintain the first place in the content integration, copyright procurement and other aspects of the formation of absolute lead.

Two ways to achieve profitability

BesTV reported in this year's annual report shows that BesTV achieved operating income of 2.63 billion yuan last year, net profit of 677 million yuan, an increase of 31.15%. BesTV first quarter of this year's earnings report, the company first quarter revenue of 643 million yuan, an increase of 34%, profit up 25%. As a huge copyright investment, BesTV is how to achieve such a good performance?

"IPTV is still one of BesTV's most profitable channels." Zhang Yue told Beijing Commercial Daily reporter. BesTV launched the earliest IPTV trial commercial in China in 2005 in Shanghai and Heilongjiang Provinces and established a win-win cooperation business model for radio and television media and telecom network operators in China. Its IPTV technology, content services and users are distributed in China's ten Many provinces and cities.

BesTV on the one hand in the IPTV business to maintain the pre-content output; on the one hand in the hardware development force. According to insiders revealed that IPTV can provide a steady cash flow for BesTV, BesTV only funds invested into the new business.

Increasing competition forcing innovation

Although the number of BesTV's copyright introduction in the country is currently unmanned, "copyright competition at home and abroad are now very competitive, the price of copyright infringement is just like the speculation, it is possible to smash a lot of money inside, and finally did not come back" . Chinese Academy of Social Sciences Associate Professor Guan Yu Ying Intellectual Property Center told Beijing Commercial Daily reporter.

Today, the major video sites are also increasing their number of exclusive rights, copyright competition increasingly intense competition. "In such a fierce competition for copyright acquisitions, there is a need to differentiate and lock in their target audiences," Guan Yu suggested.

In response to fierce market competition, BesTV is currently adjusting its business structure. BesTV is also trying its best to develop niche markets such as home users, anime for teens at home during the summer holidays, and live broadcasts of sports such as the NBA and the Premier League against male fans.

Beijing Commercial Daily reporter Lu Yang trainee reporter smiled