Blockbuster! The open FlyMe system of the charm family

Source: Internet
Author: User
Keywords The Demon clan FlyMe
The Phantom is really going to open up the FlyMe system. The vice president of the family Linan has officially announced that the charm family will be with third-party developers, and even other mobile phone manufacturers to share FlyMe, in addition to the Open brush machine, the charm will also be with them to carry out traffic and value-added income. At the conference held in Pingwest, Linan in the beginning of the speech thrown out, millet is really our enemy is such a fierce problem, but he also said that, although some people say, millet in the early learning a lot of the family of things, such as charm friend culture, but today the Charm clan is also learning millet. In addition, Linan also revealed that in May, the Chinese mobile phone market shrank by about 15%, and the charm of the shipment has increased, at present according to the data of third parties, the Charm clan in the domestic mobile phone brand single ship second. But Linan stressed: the charm of the family do not reconciled to the second. Attached Pingwest finishing the Vice President Linan Speech record (slightly deleted): To tell the truth, I do not know how to defeat Millet. And I have a question: is millet really our enemy? From another point of view, I think millet is a very good teacher. Some people say that millet early learned a lot of the charm family. such as the charm of friends culture, but now, we are also learning millet. The Charm family has its own pursuit in the product, in this respect we have enough confidence. And in other ways to learn from friends, we can become stronger. In fact, our results are also good-May the market shrank by about 15%, and the charm of the ship has increased. At present, some third-party data show that we are in the domestic mobile phone brand single ship second. However, the charm family do not reconciled to the penis. We find that the way to follow is not reliable. If it's just follow, you're probably dead. Fortunately, we have also studied for so long, there are always some of their own ideas. In fact, we do not care more about how to hit friends. But how to surpass yourself. First of all, frankly speaking, we are not optimistic about the industry brand in the horizontal alliance. Even if we join up with the ZTE who are sitting here today, we shifty each other. Holding hands on the stage, may be speculating on the other side is not fast price adjustment. Such a union cannot be effective. We are more optimistic about the vertical integration industry. We know that now to sell mobile phones on the internet, the first thing to pool traffic. Traffic is imported into the online sales channel. For example, China's largest 3C electric dealer today, Beijing east. It will sell mobile phones to consumers, such as the MX3 of the Charm clan. After the sale of the mobile phone, through a good enough system, such as the FlyMe to continue to serve users. FlyMe produces two of the most valuable fruits. First, value-added income. Second, the new mobile internet traffic. And these new traffic, but also can lead back to the electricity business channel to sell more products. In the eyes of the Charm clan, this is the real internet phone. Vertically integrated closed loops are competitive. They are the original decentralized/cooperative relationship, so it is possible to get closer together and cut costs. Today some manufacturers, is to put the mobile phone sold offline, get the line to sell cheap, at least we think that this kind of internet phone is not enough internet. But the problem of vertical integration is not without. What do we use to bundle all the industries in this chain? Before I answer this question, I'd like to talk about millet again. This is not a place for him to learn. But we saw the soft rib of millet. See vertical integration of the industry, millet almost together the whole chain, this chain, the ultimate most valuable fruit, is actually MIUI above the flow and value-added income. Here I would like to remind you to look at the financing records of millet, so far, it accepted the strategic investment in this industry chain of the number of manufacturers is zero. So let's take a look. The same industry chain, lei manufacturers, share the MIUI flow and value-added income of the number of people, I am afraid, is also approaching zero. In our opinion, this is the most fatal problem of millet. Of course, this is also determined by the status of millet industry. If you are ahead, you must monopolize the high profit field. The Phantom, as a successor, needs to reconsider this choice. OK, let's go back and look at the question just now. Actually very simple, the answer is: FlyMe. We are willing to share its flow and value-added revenue to the entire industry. Why is FlyMe a choice? This is also a key question that must be answered. First to give you a data, today on the open market, FlyMe is the number of mobile phone system installed in second place. Another data is that millet once opened the Magic Family mobile phone brush machine, FlyMe and MIUI in the positive confrontation, we received data shows that only 1.2% of the charm of the user will brush the MIUI. These figures show that FlyMe is competitive enough for MIUI. Because we have a stable team, FlyMe developed a unique aesthetic-we call it wabi silence. You might ask, so what? Let's look at one more data: In a survey we commissioned Ipsos, 4.2 of every 10 users of the Phantom family were alive. Surpass all other brands, second only to Apple. The other FlyMe team is very stable. In the absence of equity coverage, the annual turnover rate is less than 5%. The figure will be lower after the stake is covered this year. The Charm clan has already done the open market single machine second, but we need to seek to surpass, must make the change. First, we accept strategic investment. We have high-value systems and teams, and we are willing to share them with the industry. In particular, we welcome the strategic investment in the vertical chain just mentioned. The Charm clan is a very real company, the best way to guarantee your interests is to buy a stake. Second, we are willing to share flyme flow and value-added revenue with the industry. For example, manufacturers want to preinstall FlyMe, we are willing to pass the agreement to ensure that you can share the benefits of FlyMe above. Finally, we will open FlyMe third party adaptation. We are willing to provide a high percentage of mobile phones in the market. And the charm is also willing toSharing more things-our users are one of the best quality users in China. Some data show that they are in the fourth degree of active social networking. After, Apple, Samsung, Millet. Moreover, because the Phantom phone has been at a very high price, so the absolute holdings in the market is not very high. But the degree of activity is very considerable. On the operator 226 package, the ARPU value is the whole brand first. In addition, we have FlyMe, which makes us not only a handset manufacturer, but also the possibility to become a mobile Internet entry level company.
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