Blockchain application: Education, Long Tail Supply

These are the four driving forces, which is the fundamental driving force, and then discuss the five major forms of expression.

1. Lower the credit threshold

We all know that leverage is important. While leverage is risky, it must be acknowledged that leverage greatly enhances the efficiency of the entire business world. So have we thought about why companies and individuals can have leverage? The core is because they have credit. Therefore, credit can generate leverage, and our credit threshold can be lowered, which can stimulate a lot of productivity.

When I was in high school, I had a very magical idea, which was to spin off the market. I thought about a very careful plan. I listed each person's 30-year life as a securitization. Parents hold a part of the original shares, but the controlling share is in their own hands. They are held by their parents before they reach adulthood. They return to their own adulthood and get married. The process is a process of stock exchange, and the final control depends on who has a high family status.

Poor students can get funding in this way. People who are boring in their main business and who are afraid to resign to the sea can try to challenge in this way. The brokerage company can lock in the North drift that is unseen, what a wonderful future!

Unfortunately, at that time, I did not know that the listing required investment banks, law firms, and accounting firms. In the real world, the threshold of credit is very high, and it is necessary to pay high fees to third-party intermediaries. For example, a company IPO, lawyer fees and audit fees each need several million, do not say that the underwriting sponsorship fee needs tens of millions or even hundreds of millions. Smaller investment banks are too lazy to take care of, let alone individuals. Except for a few superstars, ordinary people can't go public in this life.

But with the blockchain, everything is possible. Since there is no need for an intermediary to achieve mutual trust of each node, each individual's information, even subtle, unimportant, limited value information, transactions can be put on the chain to be notarized, no one can tamper with, and no one can rely on the account. Packing personal time is not a very mature blockchain application, but at least it is theoretically possible.

There are many other things that are impossible to achieve in the existing business system, but now it is possible. So the credit threshold can be greatly reduced, which inspires a lot of productivity.

2. Break the company's organizational boundaries

According to the Coase Theorem, the boundary of an enterprise is the transaction cost within the enterprise equal to the transaction cost of the market. The reason why enterprises exist exists is because there is transaction cost in market behavior. This transaction cost is broad. The cost of all dishonesty or information asymmetry is expressed by transaction cost.

Therefore, it is better to use the enterprise to manage, and the internal transaction cost is lower when the enterprise management efficiency is not bad. But if you have a good market mechanism and can also reduce the transaction costs of market behavior, then you probably don't need a large-scale company.

For example, there was a news in December last year. Many people were concerned that Google announced that AI scientist Li Feifei was in charge of Google AI China Center. Everyone was full of expectations for Li Feifei. But who knows how Li Feifei rose in the AI? Her first success was from ImageNet.

We must understand that the most difficult thing to do based on deep learning artificial intelligence is not the algorithm itself, but a large amount of tagged data to train the algorithm. How come these labels come? Li Feifei downloaded nearly 1 billion pictures at the time and prepared to label those pictures. This thing, everyone think about it, what if you are looking for a professional company?

I have researched the outsourcing industry before, usually in the third- and fourth-tier cities, hiring many young people who have just graduated, taking care of them, having strict training, rewards and punishments, and quality auditing systems. I think it can be said that the management is the ultimate, but In fact, the effect is not good, the flow of personnel is very large, and the management cost is also very high. I estimate that Li Feifei’s research funding strength could not afford it.

What did Li Feifei do? She adopted a crowdsourcing model. Through Amazon's AMT platform, she hired 50,000 people to help her sort the pictures, and the cost of hiring them was very low. More than half of the people on AMT were paid more than the US regulations. The minimum standards are even lower because they use their leisure time and fragmentation time.

Therefore, many times breaking the company's organizational boundaries may be more efficient.

Amazon's AMT platform is to eliminate the transaction costs of the market through clear and clear rules, and it can achieve better results than the outsourcing enterprises. Of course, the AMT platform does not use the blockchain, so there are also many problems, such as different levels of workers, salary per unit time, and the opportunity to pick up tasks are different, the treatment of workers in different countries is not the same.

Amazon never discloses his rules, and many people question it. If the blockchain is adopted, the opaqueness is better eliminated and the transaction cost is lower, which is more conducive to breaking the enterprise boundary.

Therefore, the form of future enterprises may gradually be replaced by social organizations. Instead, part of it is a small workshop formed by self-employed people, but there are many, through a loosely coupled form, to achieve large-scale social collaboration.

3. Weaken channel value

Currently in our business world, the channel is king. Some people will say that it is not content that is king, no, there are only a few little heads that can make content king.

In the vast majority of cases, the daily necessities earned less than a few dollars, and they all worked for the supermarkets in the supermarkets; the supermarkets in the supermarkets earned less than a few dollars a year, and they all paid rent; originally thought that the Internet could be wiped out to a certain extent. As a result, the Internet portal itself has become a more powerful channel; as an e-commerce company, the profits are handed over to the e-commerce platform; the current bulk of the game is all given to the Internet channel.

This is unfair and unreasonable. As a product and content, I worked hard to come up with ideas, design products, process manufacturing, quality control, and did not earn much in the end. I was enjoyed by the channel dealers, and whoever developed the products in the long run.

A good system should have "tap water", the concept is corresponding to the water army, the water army has money to have fans, "tap water" does not need to spend money fans naturally come.

Through the blockchain, producers can promote products and content directly for the first time, and the masses of the people will judge. Good content, the masses will be willing to forward, because they can also get rewards, everyone is running water, no need to To be exploited by traditional channels, there is no need to be exploited by Internet channels. Good products and content, even if they are not the head, will spread and the natural price will go up.

Producers and users, for the first time, sat on the same boat. The channel dealers have to be squeezed out of the boat.

Of course, everyone pays attention to my statement, not to eliminate the channel, but to weaken the channel value. Channels are definitely valuable, but they should not be dominated by channels.

4. Organize long tail supply

The content of this part is integrated with the exchanges between Prof. Yu Jianing, Director of the Institute of Industrial Economics of the Information Center of the Ministry of Industry and Information Technology, and Professor Zhou Honglu of the National University of Singapore.

Although the concept of sharing economy in 2014-15 is already on fire, the traditional Internet is more of a sharing economy than a sharing economy, because his supply is provided by a small number of head businesses. It will be very sad to see consumption downgrade.

For example, no matter where we travel to the country, the street is selling the same souvenirs. It is all from the Yiwu small commodity market. If you want to buy something special, sorry, no, Yiwu can't customize for some of your literary youth. Different from the Internet; on the Internet, for example, group purchases and spellings are common, the price may be reduced, but the sales are all explosions, which is in line with the public aesthetics, and some people’s individual needs, in fact, instead It was obliterated.

But in the world of blockchain, it's different. I have personalized needs. For example, I want a can of porridge, a chickpea from Brazil, a black truffle from France, etc. You can take care of you. The needs are listed, and then a certain amount of token is given to let others believe in you, to organize the production of this thing.

Or some personalized things need to be customized, need 3D printing, etc., can also be achieved. You can understand this as C2B, C to organize the supply of long tail B, but only if C has enough credit to prove himself, which requires a blockchain.

5. Change the pursuit of monopoly nature

Have you seen the movie "Pirates of the Dream"? Perhaps in everyone's impression, the main line of this movie is the role of Xiao Lizi, Cobb, whose wife is in a dream and can't extricate himself, and then he regrets and redeems. However, have you ever thought that this movie has another main line, that is, a profitable capital Qiqi, in order to defeat the competitors monopolize the market, he will spend a lot of money to hire a professional team to implant the dream of Fisher, just to let him Give up his dad's business.

This is a very dark story. I have a deep impression on the lines in the movie. That is, when they discussed how to buy a flight attendant on the plane, Saito faintly said, no need, I have already bought this airline. Why is he so free to save money? It is because the interests here are too great, and capitalists want to pursue huge profits after monopolizing the industry.

Some people will say that there is no anti-monopoly law. However, the judgment of the law is strictly and cautious. Ten years ago, there was a big battle between Tencent and 360. Last year, there were data disputes between rookie and SF, and there was a debate about whether it was a monopoly, but there was no final conclusion. In our view, the best is not to use the law to judge and punish those monopolists, but to fundamentally eliminate the capitalist's pursuit of monopoly.

The pursuit of monopoly by capitalists is due to the pursuit of profits after monopolizing the industry. But in the blockchain mode, every chain, every ecology, although you want more people to participate, but because you do not pursue profits, you will not have to fight for your life. So many chains will go to the open interface, and will do cross-chaining to exchange value. This is a more win-win mechanism.