Blogs and social networking sites are increasingly replacing fashion critics

According to foreign media reports, a recent study reported that blogs and social networking sites have gradually replaced fashion critics as the dominant force in establishing a fashion vane, and that the global online luxury sales will continue to grow by 20% annually, driven by the Internet.

Altagamma, the Italian luxury industry organization, recently unveiled the research report, "the digital luxury experience."

Luxury and fashion industries lag behind other industries in embracing the Internet, but they are catching up, the report said. Luxury brands such as Burberry,tiffany and Gucci are increasing exposure to social networking sites and blogs as a new generation of consumers shifts to the internet and mobile era.

At present, the global luxury goods market capacity of 172 billion U.S. dollars, online sales accounted for only 2.6%, but online sales are growing at a rate of 20% per year.

Blogs and social networking sites have overtaken fashion critics as a fashion barometer, the report said. Almost half of consumers go to Facebook or Twitter to solicit their best friends when buying luxury goods.

It is estimated that by 2015, branded clothing, jewelry, luxury cars and other luxury goods online sales will reach 15 billion of dollars.

Altagamma's research director, Francesco Di Lauro, points out that fashion bloggers are increasingly influential in emerging markets such as China. The report says China will overtake the US as the world's largest online luxury market by 2015.

Francesco Di Lauro said: "The luxury industry will show more and more light, the future of the typical consumer will be Chinese, rich, love Digital life." ”