Bo na film to play with the Internet companies play game?

Bo na Film Group President Yu Dong is the first to put forward the future of traditional television companies will be to bat "work", he has on many occasions to talk about the Internet to the film and television industry transformation.

Over the past year, the changes in China's film and television industry have confirmed his predictions that the biggest private studios have already laid out internet businesses, and internet companies have made huge investments in the film industry. But the company's own strategy to deal with the internet has been ambiguous, the Bo na film People March 16 to the 21st century Economic report reporter said, did not hear that companies have internet planning.

From the signs that have been shown, Boehner is not willing to "work" for bat, and to embrace the internet, compared to the peers, Bo na film is more like a game with internet companies.

Reverse operation?

In the face of the Internet to the film and television industry, the step-by-step, in the winter to see the film company's only advantage is to scale up as soon as possible, and this is what he pushed the development of the Bo na pictures.

2014, Bo na film investment in the construction of 10 new projects, the operation of 4 new cinemas, although last year was called "the largest year in the history of the Bo na Cinema", but by the end of 2014, the company has 25 cinemas, a total of 208 screens, accounting for less than 1% of the total number of screens in the country. Thanks to 4 New cinemas, 2014 's cinema revenues reached $79.8 million, an increase of $1830 from 2013.

2015, the film will speed up the pace of new cinemas, and in China's two or three-line city to create new theaters. "Within the next two or three years, I hope to be able to achieve the market size of 100 cinemas and 800 screens through mergers and acquisitions and restructuring." "Yu Dong said.

According to the plan of the debut of the company, the revenue structure of the 2015 Bo na film should be as follows: The distribution accounted for 70%, cinema accounted for 20%, investment and artists brokerage accounted for 10%. From the results of 2014, the distribution of income accounted for a relatively rapid growth, basically to achieve expectations, cinema revenue although the proportion of decline, but accounted for is still above 30%.

"Internet companies do not need theaters to show business, and their markets are on the web." "An industry insider on the 21st century Economic report reporter said," Ali shares the light media, and the light media does not have theater business. ”

For the Internet business, the company clearly expressed interest in the investment of online ticketing and Internet play, but the former is still for the physical theater to generate revenue, the latter with the Internet business needs of the industrial chain closed loop far.

Main Content Card

At a time when film and television peers introduced the Internet corporate Capital last year, the company introduced a Fosun international that did not have Internet genes to support its own cinemas, theme park construction and international business development.

In fact, apart from saying that marketing will work closely with the Internet, Yu Dong is more anxious about internet companies entering the film and television industry.

"What worries me is that the Internet industry is rapidly entering the film and television industry. Yu Dong recently said, "if the mainstream film companies by the Internet thinking in the content industry influence creation, will bring the lack of originality of Chinese film, we have worked hard to cast the cinema will be ceded to Hollywood." ”

He said that bat's technological revolution, thinking mode and financial capital will become the new impetus for the development of the film industry, and the next development of the film industry is the content. "After the future platform is finished, the remaining is the competition of content products and talent." "Yu Dong said.

Therefore, in response to the film and television industry on the Internet transformation Strategy, the Bo Na pictures of the emphasis is to create quality content, rather than expanding the theater business, the latter is more to balance the production of film and television content risk, to create a more robust revenue.

The company's 2014 net income achieved more than 70% per cent growth, and the main source of the increase in the performance of the company is the film distribution business. The company's 2014 net income was about $177 million trillion, up 131% from 2013, while the number of films released was 2 less than 2013. The first quarter of 2015 is not over, and the film's box-office receipts have surpassed half of last year's total box office, which can be seen as a return to the quality of its content.

In particular, "Outsmart Tiger" box office success, was Yu Dong as adhering to the "filmmaker" belief, not "internet thinking" case. "Outsmart Tiger" This project from the perspective of large data, should not be filmed. Yu Dong said, "but we always believe that film creation is a soul thing, the filmmaker should also be a group of people with feelings, we can not forget our entry into this industry beginner." ”

With a 10% per cent share of China's market, Boehner has announced 10-15 films a year, emphasizing content quality assurance and investment in Hollywood blockbusters. While it is clear that it will keep up with the trends of the internet age, the company is still distancing itself from internet companies.

So, in the game of Internet thinking and the belief of "filmmaker", How long can Bo na film continue?