Brand Dream Factory: The opportunity of growing up brand

Millet used three years to transform the domestic mobile phone industry, and Apple is different, in product innovation millet no matter how much effort, always can not get rid of the core of Android, always in a very strong competition in the environment. But millet with 2013 years of 18.7 million units of 31.6 billion yuan sales to prove themselves. Today, the Internet thinking has become a traditional industry constantly reflect on, and constantly self-revolutionary attitude. A brand, an image if the popular, if the supply chain can keep up, consumers will be dog, because the Internet and the traditional biggest difference is that the internet as long as you can do it, customers like you, there is the possibility of unlimited. Then millet introduced millet TV, millet box, millet router, the introduction of each product, so that users scream, so that the field of competitors shudder. Brand, relative to the product is only a synonym, relying on the product and exist. But all the products on the market are not exclusive to a certain company and have the same type of products to replace. China is a world factory, there is no shortage of products, and the decision of these enterprise products in the competitive position, is the brand. In the network era, the impact of the brand more obvious, the network has not only a brand extension and transmission, but also a new era of the brand rise of the sharp weapon. The establishment of a brand, is not a simple PR press, a complete brand building, it should be from the brand into brand-building, and ultimately achieve the ultimate goal of brand promotion. (Figure 1: Yang Ren network brand Dream Factory guided plastic "system) brand into the Marketing system brand establishment early, the most important is positioning. Positioning is not a simple product packaging, but in-depth analysis of their own, for the company's development and target users for in-depth analysis, the process requires a large number of data and analysis, in addition to their own brands, but also to pay attention to competitors, focus on market trends, attention to the internal and external resources of the enterprise. Through the market environment investigation to understand the market, through the target market consumption survey to understand the user, through the competitor analysis to find their own position, through the concept of homogeneity to target the market blank, through the analysis of the enterprise itself, finally choose a strategy in line with their own development. Start with market research, market environment investigation, Target consumer survey, competitor analysis, the concept of homogenization of the dredging, the enterprise's own competitiveness of the excavation. After the information of these foundations is plump, we can further plan the specific strategic target and brand positioning. Some people said that the world martial arts, invincible, only fast and not broken, the premise of the establishment of this sentence is to take the right path. According to the above survey results, formulate relevant promotional strategies, advertising marketing strategy, media budget, public relations activities planning, brand PR publicity, to achieve brand import successfully completed. Brand-building Marketing system in the brand-building phase, in addition to positioning analysis, will involve a large number of media delivery, for this stage, how to put ads, how the public relations in the campaign targeted to the enterprise's product service concept to the consumer, the daily holiday promotional activities planning, Need a complete set of systems to support. Brand DreamFactory Branding Marketing System at this stage the main goal is to integrate the existing resources of enterprises, development-oriented, planning the road of brand Nirvana, the establishment of its own marketing model, rapid maturity, rooted in a foothold. The brand promotion marketing system often mentions a proposition repeatedly in some high-level meeting of the enterprise, how to build the Century brand. Brand building is not overnight, in this process, in addition to have a clear brand planning and implementation methods, but also to the implementation of the first place. Brand promotion process, the first to maintain a certain brand exposure, covering our consumer media daily communication is a foundation. From the advertisement of the network advertisement, to the interactive marketing activity, to the media viewpoint output, all need the systematic marketing promotion strategy to support. From the advertising pope David Ol Granville's brand image theory, the world's marketing planners in the pursuit of the brand has not stopped. Until today, the brand is still the field of marketing has been mentioned the most words, now the community are talking about brands, enterprises want to do their own brand and do a good job, the media is also disseminating a variety of brand ideas, this shows the strength of the brand how big. From brand business priority, value chain value-added, the ability to resist risk, brand power has brought about the unusual explosive force. Enterprises embarked on the road of brand creation, just like the car on the highway, followed by the brand power can let the enterprise fast forward. (Figure 2: Yang Ren Network Integrated Marketing service model) Yang Ren network brand Dream Factory is based on years of experience in brand services, the team has served the world's top 500 enterprises more than 50, domestic famous brands more than 300, in the Internet era, the brand rapid rise of the opportunity has not been a big company's privileges, As long as the enterprise itself has a good product, excellent team, in the correct use of brand-guided integration "tool, must be in their own field, and then create an internet thinking" subversive industry myth! Yang Ren Network (official website: http://www.yangren.com) since 2014, heavy open brand dream Factory mode, with "Growth-oriented enterprise brand rise for the mission, focusing on the development potential of rapid growth-oriented enterprises, strategic cooperation model, deep inside the enterprise to complement each other's cooperation, For brand Take-off icing on the cake!