British fashion dealer Boohoo shares fell 40%

Absrtact: The British fashion Apparel electric dealer Boohoo issued a profit warning today, the share price plunged more than 40%. Boohoo said the autumn mild weather led to a backlog of inventories, resulting in a surge in UK high street discounts during Christmas, dragging down its sales in the first four months ending December 31

British Fashion Apparel electric dealer Boohoo today issued earnings warning, the share price plunged more than 40%.

Boohoo said the autumn mild weather led to a backlog of stocks, resulting in a surge in sales in Britain's high street during the Christmas season, dragging down its growth from 50% in the two quarter to 25% in the first four months ending December 31, and is expected to maintain a lower growth rate until the end of the fiscal year in late February. The electric dealer also expects full-year earnings levels to fail to meet market expectations (Reuters Securities ' Pre-tax profit is expected to be £ 17.3 million), and Investec analysts slashed the Boohoo pre-tax profit by 26% to 11.8 million pounds immediately after the tracker. But Boohoo's forecast of 10% per cent of the core profit EBITDA margin remained unchanged from the first half.

Boohoo, who opened 37.2% in Wednesday, reported 24.00 pence, to a 11:43 of no fashion-Chinese web deadline (London time, a.m), which widened to 42.35%, reporting 22.05 pence. ASOS, its biggest competitor, was also dragged down, plunging 2.11% per 2,271 to 00 pence.

Founded in 2006, Boohoo, based in Manchester, landed on the London Stock Exchange Alternative investment harsh alternative Investment market at 50 pence per share on March 14, 2014, despite the initial stock price surge, However, as a result of the 2014 electric business shares suffered a collective diving, Boohoo also with the concussion.

As of December 31, Boohoo had an income of 5, 7.093 million pounds in the previous 4 months, of which 67.2%, or 3,417, 90,000 pounds came from the UK home market, rising by 25% per cent, and other European market revenues by 35% to 6.464 million pounds, while the rest of the world market gained 19% To 10.15 million pounds. Gross margins rose 30 to 59.9% from a year earlier, with active users growing 31% to 2.9 million year-on-year.