By means of crowdsourcing and Peer-to-peer, wedding planner "Lady Marry"

Speaking of the wedding, the most commonly heard word is: A lifetime of marriage, must have a perfect wedding. And the perfect wedding is bound to have endless trivial complex work, the bride and groom and family members of the physical and mental fatigue and the bride is often so mad that more and more irritable temper. And the problem is that there are many links involved in a wedding, the merchants of various links are many and dispersed, the information between the merchant and the user is opaque. Such a strong pain point, internet entrepreneurs How to let go?

For "How to use the Internet to help users plan a happy and labor-saving and perfect wedding" this matter, there are many teams in the country through different points of entry began to do, such as poly-Hi-cat, easy networking, wedding age, marriage partners. In the United States, there is no shortage of entrepreneurial teams in the market. Today, in the 36 Krypton Open Day, the lady marry of Silicon Valley roadshow is a wedding O2O product from the Silicon Valley female pioneering team, which is now positioned as a planning tool for DIY weddings.

To understand Lady Marry, we first need to understand the American wedding service market. In China, "wedding" in a wedding status is crucial, most of the wedding offers are "one-stop" service, that is, as far as possible to cover all aspects of the wedding, in a wedding has a strong right to speak. In the United States, there is almost no wedding concept, the wedding service market is highly differentiated. Joanne, one of the founders of Lady Marry, told me that a wedding in the United States needs to cover as many as more than 10, including hotels, photographers, wedding dresses, makeup, planners, bridal steering, bouquet design, chef, cake design, dessert design, invitation design, wedding car, etc.

Of course, if you have a good wedding planner, he will help you assemble a group of suitable people to create a wedding, but many Americans do not tend to do so. On the one hand, wedding planners tend to charge higher fees, on the other hand, more and more 85 and the students want to have a DIY wedding. In fact, there are more and more young people who want to do DIY weddings in China. But a DIY wedding has three major challenges: first, inexperienced newcomers don't know what to do with a wedding; second, the cost of the wedding is a huge burden for many young recruits; again, they need to pick the right businesses in every link and keep them in communication for months, This is certainly a chore. Lady marry face is such a group of young, have a certain economic base, want to DIY a unique wedding new people.

So the question is, how to take care of "DIY" and "save money, convenience, simplicity" of these delightful experiences? Lady Marry's idea is to provide services from two aspects: first, for the new people to provide a smart wedding planning management tools, so that wedding planning to become more convenient and efficient; second, for businesses and newcomers to provide information matchmaking services, so that newcomers at a lower cost (time and money) to find all aspects of the business.

Joanee told me that the information asymmetry in the wedding service industry is mainly embodied in two dimensions: on the one hand, for those who have already married, their experience and experience in the preparation of the wedding will be thrown away as the wedding ends, often not retained, even if shared, but only with a limited number of people to share, on the other hand, Business and user information asymmetry, users often need to call or go to the physical store to understand the relevant information, spend a lot of time, and business information is not transparent. Lady marry wants to solve this problem by means of crowdsourcing content sharing, structured data processing, and building a platform for information-matching between buyers and sellers.

First of all, Lady marry for all users to build a package of content sharing platform, all the married people can upload their own experience, including wedding planning is how, their own to-do-list is what, which businesses better information. Joanne said he hopes to make a github in the wedding industry.

Second, the data will be enriched and precipitated on lady marry, and they will be further structured to build a wedding database. This database contains a number of typical planning programs, Representative business, recommended To-do-list and other data modules, can be recommended to have different characteristics and needs of new people. With the "Let all the links standardized, structured" thinking different, lady marry in doing these "template" when more let the merchant retained their personalized service. But the future may be more inclined to redesign standardized services and pricing models.

In addition, Lady marry also gathered a large number of businesses, of which the personal studio accounted for the bulk, there are more than 500. 80% of these businesses are located in California, the rest of the basic in the east and the Hawaiian region, they can offer their goods or services of the type, price and other information, Lady marry will be based on the results of previous data analysis to recommend to users, users can also choose their own. In ensuring the quality of business services, first of all, the Lady marry team will select all the companies that apply for cooperation with a certain standard (team members have a wealth of wedding planning experience); second, users should give feedback or ratings to each service provider at the end of the wedding, which will also have a direct impact on the business The recommended index on the marry. However, Lady Marry only play the role of information matchmaking and guarantor, the business and the new exchange between the follow-up communication and transactions will be completed online, but the final deal successful merchants to pay Lady Marry about 10% of the service charge.

If we're just doing content sharing and information matchmaking, I think the features and advantages of lady marry are not obvious. I think that the core of LM should use the data analysis ability to use the "project management" method to do the wedding planning more efficiently in the online. This is also the advantage of the team: the core members of the team are graduates of the Wharton School, and Joanne himself has a wealth of management consulting experience in KPMG. In the United States, a wedding lasts 14 months from the start of the plan to the end, involving about 15 teams, and a weekly wedding time of about 10 hours. A wedding, like a huge project, needs to be managed, Joanne said. It doesn't sound romantic, but it's true when you think about it.

Lady marry the "big project" management of weddings is based on to-do-list.

First of all, Lady marry will be the user's needs, characteristics and their own wedding database data matching, give users a recommended to-do-list. On the basis of this list, including the users and the people involved in the wedding of the merchants will be granted the right to the wedding plan at any time to modify and add, that is, relying on the strength of everyone to gradually approach the ideal planning program. LM builds a platform that allows all participants to contribute idea and perfect programs at any time, much more efficiently than online communication at home.

Then, Lady marry will give users instant reminders and referrals based on list. It's like a wedding planner who communicates with new people on a weekly or monthly basis to oversee the completion of this month's work and give the next month's task, but now LM plays the role. LM will send a push notification to the user according to To-do-list (currently the app is not fully online, the way to use the mail), and will give some corresponding recommendations and suggestions to help users to improve the program according to progress. For example, when reminding a user to make a wedding venue, LM gives some recommended venues and tells the user that the next step is to find a good photographer within one months, telling the user about the cost and giving a few recommended photographers. The weights of these recommendations are determined by three data: the wedding-related indicators, such as preparation time, style, consumer habits, and the quality rating of the merchant.

For now, that's all that lady marry can achieve. However, in the future it will further implement the idea of crowdsourcing, access to a large number of part-time planner, photographer, makeup artist, or just a fan, so that they also become your wedding "dream division." This shared economic model will invoke social resources more greatly. Joanne said that in Silicon Valley technology companies, there are a lot of interested in photography, planning engineers, they are also very happy to contribute their creativity. Initially, these part-time "dream teachers" will participate as assistant role, Lady marry will also introduce a certain training mechanism. But in the future, these powerful crowdsourcing forces will become the main force in the platform.