C2B platform "please bid" founder Shuai: Consumer demand roughly divided into two directions

Donews March 31 feature (reporter Zhao Yue) "Apple Watch inadvertently promoted the C2B consumption patterns, so that buyers learn to purchase, the initiative to propose personalized needs. ”

C2B, founder of the platform "please bid" Shuai that consumer demand is broadly divided into two directions: personality and low prices. Regardless of which direction, all can be satisfied by letting the buyer first mention the demand and then docking the suitable supplier C2B way.

Play: First Pack user orders, then find suppliers

The "please bid" platform is a micro-letter service number, which includes 3C digital, used car, limited shoe and some novelty daily necessities. Founder Shuai Ali, accumulated a deep experience in the operation of Taobao.

On the specific operating model of the platform, Shuai introduction, so that buyers for a certain commodity, within the stipulated price range bid, and then the platform will be all buyer's order packaging, looking for the right vendor supply.

The purpose of this is to let users in the purchase process, grasp the initiative of the bid, even in the low price and the probability of the game between the games to feel similar to "small gamble" of the entertainment. At the same time, through the buyer's collection of orders, the platform can enhance the bargaining power with suppliers, for buyers to better price, to achieve similar wholesale effect.

And in order to ensure the authenticity of the order, the platform will be charged to the users 1% of the deposit, the purchase order to make up the remaining 99%, no deal is returned in full.

At the beginning of the platform, "please bid" selected the iphone, Apple watch and other highly-focused goods, to achieve the accumulation of early user base.

From the data, and mobile phone QQ bid to rob Apple Watch activities, 3-hour PV broken 300000, the entire activity PV breakthrough 600000, a total of 25587 people to participate in the bid.

Pursue profit and user size between personality and low price

Shuai Frankly, such as the iphone, after the listing for a period of time after the user's bid will be significantly reduced, and "please bid" platform if you want to and Beijing East, the cat and other giants scramble for the market, but also can only continue to pull down the supply line, compressed platform profit space.

"Low prices can allow us to quickly get users in the early days, but profits still depend on some users with personalized needs." "Shuai explained, to the iphone as an example, in the new market, some tyrants or fruit powder, willing to pay a high price for a lot of prices to buy, at this time the platform can use its own supplier resources to meet the needs of this part of the user and get higher profits.

And when the new product after a period of time, a large number of ordinary users will be lower than the average price of the electric business platform, this time, "please bid" according to the earlier profits, the appropriate concessions to this part of the user, to achieve their lower prices to buy demand. Shuai laughed at his idea as "esque".

In addition, some novel, personalized products on the platform can also become the platform's profit source, such as limited-custom version of the iphone and innovative intelligent living things.

Future direction: extending to service and innovation products

From the description of the Shuai can be summed up, the "please bid" platform for the goods should have prices with the product cycle, or personalized outstanding characteristics.

From this direction, Shuai analysis, such as hotel rooms, tickets, concert tickets, and so on, a point of loss of value, can be sold through the way the user bids. Reduce the loss of businesses, but also for consumers to bring benefits.

More importantly, in high-end hotels, for example, every day at 12, there will be a lot of empty room value disappeared, and the hotel is in the image of its own brand, it can not be wantonly discounted. In this case, based on the micro-letter "please bid", you can in relatively private circumstances, to complete the low price of the room sales. This model has been validated in the US Priceline Web site, which has valued more than 30 billion dollars.

In terms of personalized products, Shuai says this is in line with the consumer habits of the 00, who are keen to pay for the goods they love, rather than spending time waiting for a price cut. "Bid" can also be a pricing and sales channel for innovative products, providing a reference to the pricing of merchants by collecting user's bid data.

According to the disclosure, "please bid" as the Beijing-East equity audience to raise the first of the Five star products, the valuation amounted to 100 million yuan. Finish）